SOFIA LEON AFONSO
Resumen profesional
BUSINESS DEVELOPMENT & SALES STRATEGY | B2B / B2C | EUROPE & LATAM
Industrial Engineer with a strong track record in scaling revenue, expanding multi-country distribution networks, and leading high-impact commercial strategies. Experienced in managing complex B2B ecosystems, driving growth through strategic partnerships, pricing optimization, and go-to-market execution.
Proven ability to operate at both strategic and operational levels, influencing stakeholders and delivering measurable business outcomes.
Datos destacados
6
6
years of professional experience
4
4
years of post-secondary education
Experiencia
KAM & BD - Licensed Consumer Products
Cerdá Group
Madrid, Spain
2024.06 - Actual
- Scaled distributor network across Spain within the licensed products sector (Disney, Warner, Sanrio, Paramount, Universal.), increasing market penetration and strengthening national coverage.
- Designed and executed the end-to-end distribution strategy, aligning sales targets with company growth objectives.
- Managed high-value key accounts, building long-term partnerships and ensuring revenue continuity.
- Led commercial negotiations and strategic deals, contributing to portfolio expansion and margin optimization.
- Coordinated cross-functional teams (sales, operations, marketing) to ensure execution excellence and delivery efficiency.
- Identified and activated new business opportunities, expanding the B2B client portfolio.
International Business Development Executive
Sweet Professional Europe
Madrid, Spain
2023.06 - 2024.06
- Conducted market intelligence and competitive analysis in the professional cosmetics sector across Europe.
- Acquired and onboarded new distributors in international markets, accelerating expansion.
- Managed and developed a multi-country client portfolio, improving engagement and commercial performance.
- Built pricing strategies and commercial proposals, balancing competitiveness and profitability.
- Delivered sales enablement and training programs, increasing distributor effectiveness.
Sales & Product Specialist (Aesthetic Sector)
Vargas Scott Clinics
San José, Costa Rica
2021.01 - 2023.05
- Managed relationships with high-value clients in the premium segment, ensuring service excellence.
- Generated new business through targeted client acquisition and pipeline development.
- Led team coaching initiatives, improving performance and service delivery.
- Provided technical and product expertise, enhancing customer trust and retention.
- Oversaw after-sales strategy and issue resolution, increasing customer satisfaction.
Key Account Excecutive
Hidroca Costa Rica
San José , Costa Rica
2018.07 - 2021.05
- Managed end-to-end operations of key accounts, including commercial, financial, and service dimensions.
- Generated new revenue streams by acquiring B2B clients and expanding existing accounts.
- Improved cash flow and portfolio health through effective collections and account monitoring.
- Designed customized service solutions, increasing client satisfaction and retention.
- Delivered technical and commercial advisory to strategic clients.
Formación
Industrial Engineering -
José Antonio Paéz University
Valencia, Venezuela 2012.04 - 2016.09
Professional Coaching Certification -
Carabobo University
Valencia, Venezuela /2015 - /2016
Bussines Management & Organizational Leadership -
José Antonio Paéz University
Valencia, Venezuela /2015 - /2016
Coaching & Neuro Sales -
José Antonio Paéz University
Valencia, Venezuela /2016 - /2017
Enfatiza tus habilidades clave
- Business Development & Revenue Growth
- Go-to-Market Strategy
- Key Account Management (KAM)
- B2B Sales & Commercial Strategy
- Distributor Network Management
- Market Expansion & International Business
- Commercial Negotiation & Deal Closing
- Strategic Planning & Execution
- Cross-functional Team Leadership
- CRM Management & Sales Analytics
- Problem Solving & Decision Making
- Stakeholder Management & Communication
Languages
Spanish
Nativo
C2
English
Intermedio avanzado
B2
French
Principiante
A1
Cronología
KAM & BD - Licensed Consumer Products
Cerdá Group
2024.06 - Actual
International Business Development Executive
Sweet Professional Europe
2023.06 - 2024.06
Sales & Product Specialist (Aesthetic Sector)
Vargas Scott Clinics
2021.01 - 2023.05
Key Account Excecutive
Hidroca Costa Rica
2018.07 - 2021.05
Industrial Engineering -
José Antonio Paéz University
2012.04 - 2016.09
Professional Coaching Certification -
Carabobo University
/2015 - /2016
Bussines Management & Organizational Leadership -
José Antonio Paéz University
/2015 - /2016
Coaching & Neuro Sales -
José Antonio Paéz University
/2016 - /2017