Silvia Pardo Olivencia

• Collected, analyzed, and interpreted talent data from various systems and tools.
• Coordinated and managed multiple projects, ensuring timely delivery, budget adherence, and stakeholder satisfaction.
• Developed data-driven strategies, improving stakeholder understanding and decision-making.
• Built and maintained dashboards that allowed for real-time tracking of KPIs, improving responsiveness to changes in performance.
• Monitored and analyzed KPI performance regularly, providing weekly and monthly reports that informed strategy adjustments and ensured continuous improvement across all digital marketing channels.
• Monitored performance metrics such as cost, timeline, quality control and customer satisfaction levels.
• Facilitated meetings between stakeholders to discuss project requirements, objectives or outcomes.
• Generated weekly, monthly, and quarterly reports summarizing key performance indicators..
• Conducted risk assessments and identified potential issues that could affect project success.
• Produced status reports for customers and senior management.
• Managed aportfolio of projects to drive on-time deliverables within scope and budget.
• Negotiated with project stakeholders or suppliers to obtain resources or materials.

Managed the development of a platform to facilitate the exchange of information between different departments

• Built research instruments and drafted questions for digital, traditional and in-person surveys.
• Conducted, designed, and analyzed market research, providing insights regarding the market situation and helping in future strategy-building and decision-making.
• Developed and implemented an annual sales strategy that reduced budget expenditures while significantly increasing overall effectiveness and revenue performance (increasing ROI)
• Worked closely with the global cross-functional teams, including sales and product teams, to align marketing strategies with regional business goals
• Managed the development of a platform (in WordPress) to facilitate the exchange of information between different departments
• Coordinated and facilitated cross-border meetings and conference calls, ensuring seamless communication and collaboration across multiple countries

• Conducted market research, competitive analysis, and customer surveys to identify opportunities for improvement.
• Collaborated with cross-functional marketing, engineering, and design teams to ensure product strategy aligned with customer needs.
• Analyzed product performance metrics to determine which products were profitable and needed additional investment or resources.
• Provided insights into current industry trends and competitor activity to inform product strategy decisions.
• Drafted business cases outlining the benefits of introducing new products or services into a particular market segment.
• Collected and reported customer demographics, preferences, and buying habits to help marketing teams target strategies.

• Develop Audio-visual content (virtual training programs, learnings and value sharing, banners, pop-ups, flayers, global newsletters, etc)
• Coordinate with different functions and departments in conducting a major migration of information to a different platform
• Led agency briefings and feedback sessions to ensure that creative outputs met brand standards and strategic goals
• Created and managed social media content calendars, boosting brand visibility and audience engagement through tailored messaging and innovative content formats
• Create branding guidelines and templates
• Development and monitoring of different multichannel campaigns.
• Supporting the development of different communication and engagement strategies from different departments
• Designed and executed CRM strategies that enhanced customer engagement, ensuring consistent and effective communication across all customer touchpoints
• Created and edited content for websites, newsletters, social media posts, and other marketing materials.
• Responded to requests for information from the media as the designated spokesperson and information source.

• Company Overview: (Start-up accelerator)
• Developed and led the implementation of a comprehensive branding strategy
• Established Digital marketing campaigns and channels to connect with customers;
• Generated comprehensive social media reports that provided actionable insights into engagement, reach, and audience behavior
• Utilized social media marketing strategies to enhance product and service visibility, engaging a broader audience
• Developed strategies to boost follower engagement, including content planning, storytelling, and audience interaction techniques
• (Start-up accelerator)
• Managed online presence by monitoring customer reviews, responding to inquiries on various platforms, and optimizing SEO strategies.
• Assisted in developing a comprehensive budget for all marketing activities.
• Provided administrative support for the Marketing Department by completing tasks related to project management, scheduling meetings and maintaining records.
• Analyzed competitors' activities to develop effective counter-strategies.

• Developed business communications on marketing.
• Business courses in Business Decision-Making connected with practical application.
• Proficiency training in MS Office/ Google software and tools
• Completed coursework in Project Management
• Gained in-depth knowledge of marketing and sales strategies, focusing on consumer behavior, market analysis, and sales techniques.

• Develop and monitor a media plan, briefing creation and interpretation
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premier, Spark)
• Focused on developing marketing campaigns for enterprise IT products, including both organic and paid strategies.
• Social media analytics.
• Specialized in promotional techniques, learning how to design and execute impactful marketing campaigns that drive sales and brand awareness.