SILVIA GIORGETTA
Santa Susanna (Barcelona)
Summary
Team-oriented leader with 12 years of experience in digital marketing and strategic media planning (all media channels) across B2B and B2C sectors in Europe. Proven track record in executing successful paid media campaigns, including TV and retail. Experienced in navigating multinational organizations through roles in local affiliates, regional offices, and headquarters. Committed to fostering collaboration, respect, and diversity within teams to drive professional excellence and meet company goals. My values are respect, unity, collaboration, trust, loyalty and experiential growth.
Overview
19
19
years of professional experience
Work History
Team Lead Media Management Europe
tesa (A Beiersdorf Company)
Barcelona / Remote
07.2024 - Current
- Media strategy and execution in focus markets in North, South and East Europe including TV, digital channels and retail media.
- Priming for impact on brand first choice all optimizing maximally the media efficiency and achieve aligned ROI goals
- Be the bridge between local markets, brand, product marketing and e-com.
- Team leadership: mentoring and developing a European team of media specialists to capitalize on their strengths while raising excellence
- Expert media knowledge of more than 10 years in paid media across all channels and experience with media agencies by prioritizing those who leverage AI.
Digital Marketing Manager Europe B2C
tesa (A Beiersdorf Company)
Amsterdam / Barcelona
07.2021 - 07.2024
- Coordinate paid media for campaign and always-on strategies.
- Create the framework and strategy for digital promotions and sales cooperation with our e-retailers, to increase our brand presence and preference in our customers e-commerce platforms.
- Harmonize digital competence and processes in newly restructured teams. Coach and mentor my
peers in the process of digital transformation. - Promote strong network between region and headquarter to foster synergies and bonding across organizational structures.
Regional Digital Marketing Manager WEU B2B & B2C
tesa (A Beiersdorf Company)
Amsterdam
08.2019 - 07.2021
- Create a Western European digital strategy for our B2B sector incl. set-up and implementation
- Create standard digital marketing processes for the whole region
- Coach and train colleagues in digital and project management competence
- Stand by managerial restructuring and enable change management
- Coordinate regional paid media digital campaigns
Global Digital Marketing Manager
tesa Headquarters
Hamburg
01.2013 - 08.2019
- Support in the creation of an international strategy for key digital development areas, key countries, resources and technologies including necessary prioritization and roadmap
- Create master content packages for key projects and support in country implementation and rollout
- Monitor and generate key learnings for future projects
- Others: digitalization, social media marketing, web analytics, international sales support, SEO, web management, commerce connector implementation, share online best practices
Regional Market Manager SWEU and LatAm
tesa Headquarters
Hamburg
08.2010 - 12.2012
- Market analysis, potential and synergies identification among different countries and regions
- Translate market potential and synergies in project briefings
- Set up teams and work packages
- Coordinate regions for setting clear objectives, timelines and priorities
- Successfully manage projects, monitor implementation, communicate possible readjustments and periodically report
- Trustworthy representative for the regions and the HQ
- Trust creator at both ends that manages stakeholders' interests
Trade Marketing DIY Spain
tesa (A Beiersdorf Company)
Barcelona
10.2006 - 08.2010
- Market analysis, channel management, assortment management, annual marketing plan and implementation of promotional activities. Category management and leading of the national merchandising team.
Education
BA - Business and Languages
International Business School
Budapest09.2006
High School Diploma -
Lycee Fulbert
Chartres, France 06-2001
Skills
- Paid media expertise across all channels
- Campaign management
- Performance marketing
- e-commerce driven media strategies
- Data-driven approach
- Performance optimization
- Team leadership with and without disciplinary authority
- Stakeholder management and cross-functional collaboration
- Change management
- Digital and AI transformation
- Organizational skills
- Communication Skills
- Project Leadership
- Adaptability
- Teamwork
- Intercultural communication
Training and Qualifications
- Transformational Leadership Program, tesa, Hamburg, Germany, Mar. 2025
- Co-pilot usage and implementation within Microsoft Mar. 2024
- Generative AI training, Mar. 2024
- Stakeholder management in a matrix organization, tesa, Hamburg, Germany, 2022
- Project Leadership, tesa, Hamburg, Germany, 04/01/15
- Conflict management, Lucas Consulting, Hamburg, Germany, 01/01/14
- Online Conceptualization, Good School, Hamburg, Germany, 01/01/13
- Online Marketing, Deutsches Institut für Marketing, Köln, Germany, 01/01/13
- Project management 1&2, tesa, Hamburg, Germany, 01/01/12
- Time management, tesa, Hamburg, Germany, 01/01/11
- Presentation skills, tesa, Hamburg, Germany, 2011
- Advanced Negotiation Course, Musashi, Guelph, Canada, 01/01/05
Languages
Italian
First Language
English
Proficient (C2)
C2
German
Proficient (C2)
C2
French
Proficient (C2)
C2
Spanish
Advanced (C1)
C1
Catalan
Intermediate (B1)
B1
Dutch
Elementary (A2)
A2
Timeline
Team Lead Media Management Europe
tesa (A Beiersdorf Company)
07.2024 - Current
Digital Marketing Manager Europe B2C
tesa (A Beiersdorf Company)
07.2021 - 07.2024
Regional Digital Marketing Manager WEU B2B & B2C
tesa (A Beiersdorf Company)
08.2019 - 07.2021
Global Digital Marketing Manager
tesa Headquarters
01.2013 - 08.2019
Regional Market Manager SWEU and LatAm
tesa Headquarters
08.2010 - 12.2012
Trade Marketing DIY Spain
tesa (A Beiersdorf Company)
10.2006 - 08.2010
BA - Business and Languages
International Business School
High School Diploma -
Lycee Fulbert
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