Overview
Work History
Education
Languages
Certification
Extracurricular Experience
Timeline
Generic
Shuyuan LI

Shuyuan LI

Overview

4
4
years of professional experience
1
1
Certification

Work History

CRM Assistant Manager

Chanel
07.2023 - 12.2023
  • Managed independently regular WFJ CRM one-to-many campaigns withing the scope of Europe.
  • Orchestrated with all the European markets about the campaign plans and strategic decisions.
  • Implemented targeted email marketing campaigns, resulting in higher open rates and conversions.
  • Coordinated with other departments to ensure seamless integration of new CRM features and functionalities across all relevant platforms.
  • Collaborated with other divisions to synergize within the organization.
  • Established strong relationships with key stakeholders through regular communication and feedback sessions, promoting a customer-centric culture within the organization.

Market Analyst of Luxury Team

BVA Group
01.2023 - 07.2023
  • Managed mystery shopping questionnaires, scoring systems, listings and other tools to analyze client experience and develop consumer insights.
  • Followed diverse projects of luxury team, participating in anaylzing boutique performance, client satisfaction and market trends for the most recognized luxury brands, such as Chanel, Tiffany, Richemont, Bvlgari, and luxury cosmetics brands of L'Oréal and Estée Lauder.
  • Completed presentations for analyzing results for clients.
  • Used various market research tools and techniques to gather, analyze and interpret data.

Summer Finance Intern

Bank of China
07.2019 - 09.2019
  • Evaluated financial performance of clients and identified potential areas of improvement.
  • Devised and implemented controls and procedures to promote financial accuracy.
  • Assisted in preparation of quarterly earnings reports, contributing to transparent communication with shareholders and stakeholders.

Education

Master in Management - Marketing

ESCP Business School
Paris, Madrid
2024

Bachelor of Arts - French Literature

Ocean University of China
China
06.2020

Languages

Chinese
Bilingual or Proficient (C2)
English
Advanced (C1)
French
Upper intermediate (B2)

Certification

  • IELTS C1
  • Hootsuite Social marketing Certification
  • Microsoft Office



Extracurricular Experience

  • NGO volunteer : English teacher in Sri Lanka & Morocco
  • Director of Arts Department in OUC Student Union
  • Photographer

Timeline

CRM Assistant Manager

Chanel
07.2023 - 12.2023

Market Analyst of Luxury Team

BVA Group
01.2023 - 07.2023

Summer Finance Intern

Bank of China
07.2019 - 09.2019

Master in Management - Marketing

ESCP Business School

Bachelor of Arts - French Literature

Ocean University of China

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Shuyuan LI