Shruti Singh
Las palmas
Summary
Digital marketing specialist with proven track record in boosting brand growth through strategic SEO, PPC, and social media campaigns. Enhanced website traffic and lead generation by leveraging data-driven insights. Skilled in analytics to identify opportunities for improvement and increase conversion rates in dynamic settings.
Overview
1
1
Certification
13
13
years of professional experience
Work History
Digital Marketing Executive
Seventh Sense Artificial Intelligence
Singapore
07.2022 - 02.2025
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Implemented A/B testing strategies for ad creatives and landing pages, leading to a [Z]% improvement in click-through rates and a [Y]% increase in conversion rates.
HR & Admin
Seventh Sense Artificial Intelligence
05.2019 - 06.2022
- Job
- My Duties :
- Organizing & Maintaining Personnel record
- Preparing HR documents
Secretary
SECRETARY/SINGAPORE CRUISE CENTRE
01.2018 - 03.2019
- Every 1st of the month send an email to the internal department to send their reports in for compilation
- After compilation email CEO report to the Board of Directors
- Maintain Calendars and arrange appointments
- Schedule Internal meeting as and when required by CEO
- Take Minutes and send minutes to relevant attendees to have it review before submitting to CEO for approval
- To Assist Procurement using SAP software to raise PR AND PO
- Liase and Schedule External Meeting for CEO make necessary arrangements
- Assist Vice President for BD/ Strategic Planning in doing his claims and other ad-hoc from time to time
- To check mailbox whom so ever on admin duty according to roster
- Every 1st of the Month send an email to the relevant department to send their reports for compilation after compiled send to Board of directors
- Manage the expenses claims and assist on ad -hoc travel arrangement for the Chairman and VP’s
- Assist with company/HR events, coordination, marketing activities and follow up as and when required
- Any other ad -hoc admin duties as and when required
- Occasional Duties:
- Christmas and CNY E-card sending on CEO behalf
- Design and send thank you note to senders of gift and cards (Christmas and CNY)
- Send Cakes to all Directors on their birthdays
- Assist direct report in fixing coffees and drink for their guest(as and when)
- Handling mailing and courier service coordination
- Ordering Pantry and stationary supplies
ADMIN EXECUTIVE
THE TANGLIN CLUB
08.2014 - 07.2017
- Collected data, input records and protected electronic files.
- Delivered top-notch administrative support to office staff, promoting excellence in office operations.
- Offered technical support and troubleshot issues to enhance office productivity.
- Scheduled appointments and meetings, organized materials and prepared rooms.
Hr and admin assistant
Heli S.S Aviation Pte Ltd
11.2011 - 07.2014
- My daily duties include:
- Payroll (includes tracking attendance against schedules)
- CPF submission
- MC/Leave/PH application and record
- Recruitment (advertising and managing interviews)
- Tax clearance for foreigner
- Attend walk – In Interviews
- Using Microsoft excel for creating a job description for new staff
- Daily phone calls regarding workers medical claims attendance etc
- Prepare salary slip for Morning shift and night shift workers
- Reply all emails
- Create and modify documents using Microsoft office/Excel
- Perform general clerical duties to include faxing, photocopy, mailing, filling
- Maintain hard copy and electronic filing system
- Coordinate and maintain records for staff office/phones, /company cheque, credit cards and office keys
- Ensure training courses and records are well maintained
- Provide On-board , internship program these include sending out welcome notice and PDPA to new hires
- Maintain and check of late attendance as well as sending attendance to Director
- Setup and coordinate meetings and conferences
- Collect and maintain hanger clearance and passes for workers
- Support staff in assigned project based work
- Other duties as assigned
- Managing the on –board process for new employees
- Coordination of all Hr
- Related matters
- Completing and submitting the paper work to external agencies including workers compensation claim, unemployment claims, verification of employment etc
- Overseeing the annual employee review process
- Processing weekly payroll service
- Adhoc duties as and when needed
Reservation officer
Peninsula excelsior hotel
- 09.2011
- My daily duties include:
- Handling guaranteed and Non –guaranteed reservation
- Upsell accommodation
- Prepared the expected arrival list and expected departure list everyday
- Using Opera software
- Room reservation
- Handling phone calls and booking on calls also
- File in all booking according to alphabets and dates
- Booking on Email and Reply guest emails
- Handle booking with distinctive agents alike Agoda, Booking.com, Asia travel,expedia etc
- Prepare a guest folder and keep the mails and messages of guest with reservati
Education
Associate of Applied Science - DIGITAL MARKETING
NUS
SINGAPORE02-2022
Diploma - Business Administration
Kaplan Institute
Singapore08-2017
Gov. University
New, Delhi, India01-2010
A” levels -
Meerabai polytechnic Gov
Skills
- Problem solving
- Self-motivation
- Accountability
- Team leadership
- Interpersonal skills
- Career drive
- Decision making
- Stress management
- Organization skills
- Microsoft Excel proficiency
Google Marketing certification
Google Analytics expertise
SEO knowledge
Certification
- [Area of certification], [Company Name] - [Timeframe]
Languages
English
Timeline
Digital Marketing Executive
Seventh Sense Artificial Intelligence
07.2022 - 02.2025
HR & Admin
Seventh Sense Artificial Intelligence
05.2019 - 06.2022
Secretary
SECRETARY/SINGAPORE CRUISE CENTRE
01.2018 - 03.2019
ADMIN EXECUTIVE
THE TANGLIN CLUB
08.2014 - 07.2017
Hr and admin assistant
Heli S.S Aviation Pte Ltd
11.2011 - 07.2014
Reservation officer
Peninsula excelsior hotel
- 09.2011
Associate of Applied Science - DIGITAL MARKETING
NUS
Diploma - Business Administration
Kaplan Institute
Gov. University
A” levels -
Meerabai polytechnic Gov