Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Personal Information
Software
Timeline
Generic
Shanshan Chen

Shanshan Chen

Key Account Manager
Madrid

Summary

Results-driven Senior Account Manager with experience in e-commerce, beauty, and fashion industries. Specializes in seller growth, cross-border operations, and B2B/B2C strategy. Fluent in Spanish (native), English, Chinese, and Catalan. Deep understanding of European market trends and Gen Z consumer behavior. Proven track record in scaling SME performance at Alibaba.com. Expertise in manufacturer/distributor collaboration (e.g., Valquer, Phergal). Passionate about leveraging data-driven insights to drive revenue and brand loyalty.

Overview

4
4
years of professional experience
5
5
years of post-secondary education
6
6
Languages

Work History

Senior Account Manager

Alibaba.com
Madrid
03.2024 - Current
  • Client Portfolio Management: Oversaw a portfolio of 100+ clients (90% Spanish SMEs), including key accounts in beauty (e.g., Valquer, Phergal), F&B, and fashion sectors. Delivered comprehensive technical and operational support to drive supplier growth, product optimization, and performance on the marketplace.
  • Revenue Growth: Consistently exceeded revenue targets through strategic upselling and cross-selling, achieving 100% renewal of expiring memberships and driving sustained top-up growth.
  • Supplier Enablement: Enhanced seller performance by leading Trade Assurance training, reaching an 80% activation rate across the client base.
  • Localized Onboarding: Created and delivered Spanish-language onboarding content and tutorials, significantly improving the onboarding process and user experience for Spanish-speaking manufacturers and distributors.

Fraud Investigator

Amazon
Barcelona
02.2022 - 08.2022
  • Exceeded performance expectations and was awarded Investigator of the Month by accomplishing a 15% accuracy improvement in document reviews.
  • Spearheaded document-related process improvements, reducing errors by 20%, and optimized SOP compliance.
  • Conducted prompt and thorough investigations on referred files.

Marketing Intern

GlaxoSmithKline plc
Shanghai
01.2021 - 04.2021
  • Boosted online sales by 8% through strategic Chinese New Year marketing plans and digital campaigns.
  • Enhanced brand awareness by 15% through focus group validation and targeted messaging strategies.

Education

Master of Science - Marketing Management

Esade Business & Law School, Ramon Llull
Barcelona
09.2022 - 10.2023

BBA - Business Administration And Management

Esade Business & Law School, Ramon Llull
Barcelona
09.2017 - 10.2021

Skills

Customer relations

Digital marketing

Sales expertise

Revenue generation

Strategic planning

Schedule management

Additional Information

  • Inside LVMH Certificate
  • Google AdWords Certification
  • Google Analytics Certification
  • Completed UCLA Anderson study tour, gaining expertise in dynamic digital marketing strategies through company visits to Netflix and Paramount headquarters.

Personal Information

  • Available: July
  • Nationality: China
  • Work Permit: Yes

Software

Excel

Power point

Word

Timeline

Senior Account Manager

Alibaba.com
03.2024 - Current

Master of Science - Marketing Management

Esade Business & Law School, Ramon Llull
09.2022 - 10.2023

Fraud Investigator

Amazon
02.2022 - 08.2022

Marketing Intern

GlaxoSmithKline plc
01.2021 - 04.2021

BBA - Business Administration And Management

Esade Business & Law School, Ramon Llull
09.2017 - 10.2021

Similar Profiles

CREATE PROFILE
Shanshan ChenKey Account Manager