Excel
Shanshan Chen
Key Account Manager
Madrid
Summary
Results-driven Senior Account Manager with experience in e-commerce, beauty, and fashion industries. Specializes in seller growth, cross-border operations, and B2B/B2C strategy. Fluent in Spanish (native), English, Chinese, and Catalan. Deep understanding of European market trends and Gen Z consumer behavior. Proven track record in scaling SME performance at Alibaba.com. Expertise in manufacturer/distributor collaboration (e.g., Valquer, Phergal). Passionate about leveraging data-driven insights to drive revenue and brand loyalty.
Overview
4
4
years of professional experience
5
5
years of post-secondary education
6
6
Languages
Work History
Senior Account Manager
Alibaba.com
Madrid
2024.03 - Current
- Client Portfolio Management: Oversaw a portfolio of 100+ clients (90% Spanish SMEs), including key accounts in beauty (e.g., Valquer, Phergal), F&B, and fashion sectors. Delivered comprehensive technical and operational support to drive supplier growth, product optimization, and performance on the marketplace.
- Revenue Growth: Consistently exceeded revenue targets through strategic upselling and cross-selling, achieving 100% renewal of expiring memberships and driving sustained top-up growth.
- Supplier Enablement: Enhanced seller performance by leading Trade Assurance training, reaching an 80% activation rate across the client base.
- Localized Onboarding: Created and delivered Spanish-language onboarding content and tutorials, significantly improving the onboarding process and user experience for Spanish-speaking manufacturers and distributors.
Fraud Investigator
Amazon
Barcelona
2022.02 - 2022.08
- Exceeded performance expectations and was awarded Investigator of the Month by accomplishing a 15% accuracy improvement in document reviews.
- Spearheaded document-related process improvements, reducing errors by 20%, and optimized SOP compliance.
- Conducted prompt and thorough investigations on referred files.
Marketing Intern
GlaxoSmithKline plc
Shanghai
2021.01 - 2021.04
- Boosted online sales by 8% through strategic Chinese New Year marketing plans and digital campaigns.
- Enhanced brand awareness by 15% through focus group validation and targeted messaging strategies.
Education
Master of Science - Marketing Management
Esade Business & Law School, Ramon Llull
Barcelona 2022.09 - 2023.10
BBA - Business Administration And Management
Esade Business & Law School, Ramon Llull
Barcelona 2017.09 - 2021.10
Skills
Customer relations
Digital marketing
Sales expertise
Revenue generation
Strategic planning
Schedule management
Additional Information
- Inside LVMH Certificate
- Google AdWords Certification
- Google Analytics Certification
- Completed UCLA Anderson study tour, gaining expertise in dynamic digital marketing strategies through company visits to Netflix and Paramount headquarters.
Personal Information
- Available: July
- Nationality: China
- Work Permit: Yes
Software
Power point
Word
Timeline
Senior Account Manager
Alibaba.com
2024.03 - Current
Master of Science - Marketing Management
Esade Business & Law School, Ramon Llull
2022.09 - 2023.10
Fraud Investigator
Amazon
2022.02 - 2022.08
Marketing Intern
GlaxoSmithKline plc
2021.01 - 2021.04
BBA - Business Administration And Management
Esade Business & Law School, Ramon Llull
2017.09 - 2021.10