Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Seth Valchev

Seth Valchev

London,

Summary

Dynamic leader with a proven track record at Happy Marketing Consulting, driving digital transformation and growth strategies. Expert in leveraging AI and automation, fostering cross-functional collaboration, and delivering strategic insights. Adept at stakeholder engagement and visionary leadership, achieving up to 30% ROI improvement through innovative marketing solutions and robust analytical frameworks.

Overview

10
10
years of professional experience

Work History

Founder & Chief Transformation Officer

Happy Marketing Consulting
London
09.2021 - Current
  • Guiding executive teams to define and implement cutting-edge growth strategies, leveraging Al and automation to unlock new market opportunities and achieve operational excellence.
  • Architecting and overseeing complex digital programs and multichannel initiatives from concept to impactful execution, ensuring alignment with overarching business goals and budget efficacy.
  • Leading and mentoring cross-functional teams, fostering collaborative environments that empower talent and accelerate the adoption of new, intelligent processes.
  • Establishing robust analytical frameworks to monitor strategic performance, derive actionable insights, and continuously optimize investments for maximum ROl and sustainable growth.
  • Cultivating strong relationships with C-suite clients and key stakeholders, acting as a trusted advisor to deeply understand their needs and architect bespoke solutions that drive their specific business evolution.

Marketing Manager

Refinitiv / London Stock Exchange
London
09.2019 - 10.2021
  • Developed and executed marketing strategies to support business growth.
  • Created and managed automated marketing campaigns using Eloqua Automations.
  • Built campaign workflows, segmentations, lists, and assets to target specific audiences.
  • Designed and implemented nurture sequences to engage and qualify leads.

Digital Marketing Specialist

Thomson Reuters
London
09.2017 - 09.2019
  • Built emails, landing pages, micro-sites, web forms, and segments.
  • Managed, analyzed, and evaluated campaign performance.
  • Produced campaign reports and recommended future customer propositions.
  • Collaborated with stakeholders on copy, tone, and campaign direction.
  • Created and modified emails and landing pages using HTML and CSS.
  • Analyzed and created segmented tactics with personalization and dynamic content.
  • Recommended and implemented marketing automation best practices.

Digital Marketing Consultant

StepJockey
London
02.2017 - 08.2017
  • Created, executed, and optimized paid search/display ads on Google, Facebook, and LinkedIn.
  • Developed and executed growth email campaigns using PersistIQ.
  • Created and optimized content for search engines (SEO).
  • Managed social media across Facebook, LinkedIn, and Twitter.
  • Created lead nurture campaigns via Mailchimp.
  • Managed and maintained the CRM system (Salesforce).
  • Measured marketing effectiveness and ROI using Google Analytics.

Digital Marketing Executive

Max & Kitty Ltd
London
01.2016 - 02.2017
  • Ran and optimized paid campaigns on AdWords, Bing, Facebook, and LinkedIn.
  • Managed and created content for Facebook, Twitter, Instagram, and LinkedIn.
  • Conducted SEO optimization, including writing website content, blogging, and link acquisition.
  • Developed and executed email campaigns for growth and retention using Mailchimp.
  • Analyzed sales trends, competitor activity, customer insights, and marketing best practices.

Education

Bachelor of Arts - Journalist And Media

Coventry University
Coventry
05-2013

Skills

  • Start-up operations
  • Entrepreneurial leadership and innovation
  • Strategic vision and planning
  • Consulting expertise
  • Team leadership
  • Organizational structuring
  • Business administration
  • Process improvement
  • Partnership development
  • Growth mindset
  • Talent acquisition strategies
  • Digital transformation initiatives
  • Data analysis and insights
  • Marketing automation tools
  • Growth strategy formulation
  • Change management practices
  • Stakeholder engagement strategies
  • Cross-functional collaboration
  • Performance metrics analysis
  • CRM and customer relationship management
  • Strategic thinking and execution
  • Visionary leadership in marketing

Languages

English
First Language
Bulgarian
Proficient (C2)
C2
Spanish
Proficient (C2)
C2

Timeline

Founder & Chief Transformation Officer

Happy Marketing Consulting
09.2021 - Current

Marketing Manager

Refinitiv / London Stock Exchange
09.2019 - 10.2021

Digital Marketing Specialist

Thomson Reuters
09.2017 - 09.2019

Digital Marketing Consultant

StepJockey
02.2017 - 08.2017

Digital Marketing Executive

Max & Kitty Ltd
01.2016 - 02.2017

Bachelor of Arts - Journalist And Media

Coventry University

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Seth Valchev