Sergio Rodríguez Barreiro

• Head of Retail business > 200 M€.
• Responsible for developing and implementing sales strategies and plans to achieve company goals.
• Setting sales targets and quotas for the sales team.
• Identifying and developing new market opportunities.
• Analyzing market trends and competitor activities.
• Creating sales forecasts and budgets.
• Aligning sales strategies with overall business objectives.

Responsible for maintaining and growing business with the company's most important clients Corte ingles, Media Markt, Fnac, Worten, Carrefour, Orange etc...

Responsible for main business of the company >300M€.

Responsible for the growth in sales (volume & value) setting the brand as nº1 in market share for TV business in Spain,

Coordination of pricing strategy, and promotional activities in collaboration with the finance department.

• Head of Account Management of different accounts ( Corte ingles, Media markt, Fnac and Worten) for all brown good categories (TV, audio-video, monitors & gaming)

Responsible for the brown goods supply forecasting , influencing demand to meet company targets.

Ensure the company's resources are aligned with customer needs, bridging the gap between sales, marketing, and production teams.

Responsible for TV accessories business.

Coordinate transportation operations, optimizing the movement of goods while managing budgets.

Responsible for developing and implementing effective demand planning strategies working closely with sales, marketing, and supply chain teams gathering data, analyze market trends, and develop demand forecasts.

Support the day-to-day operations of the supply chain department for south europe.