Sergio Martínez
Barcelona,B
Summary
Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.
Overview
22
22
years of professional experience
Work History
Marketing Manager
VitalPBX
08.2022 - Current
- Developed a B2B lead generation strategy that resulted in qualifying over +1,000 Marketing Qualified Leads (MQLs) and driving a significant sales percentage increase of over two digits year-over-year (YoY) with projections extending to 2025.
- Managed a €4,000 monthly paid media budget (LinkedIn/Google Ads) focused on B2B lead generation, successfully reducing the Cost Per Lead (CPL) by 20% through funnel optimization.
- Designed and managed email nurturing sequences that converted 8% of leads into paying customers, directly contributing to sales pipeline growth.
Commercial & Digital Strategy Consultant, Founder
Pixen Marketing
03.2020 - 08.2025
- Advised 75+ B2B and B2C clients on go-to-market strategies and digital sales funnels, resulting in an average revenue growth of 25% for clients.
- Implemented CRM systems and sales automation processes for clients, improving lead tracking and increasing sales close-rates by an average of 15%.
Commercial Manager
Mansión Teodolinda Hotel
02.2019 - 03.2020
- Led the complete B2B and B2C commercial strategy, managing all sales channels (OTAs, Direct, Corporate Accounts) to achieve an annual revenue of $300K.
- Designed and implemented a marketing strategy that increased hotel occupancy by 15 percentage points and boosted RevPAR (Revenue Per Available Room) by 18% in 12 months.
- Led the commercial team in securing 15+ new major corporate accounts, driving 40% of total revenue from the B2B sales pipeline.
Store Manager
Almacenes Siman
10.2017 - 02.2019
- Directed full-cycle commercial operations and P&L for two major retail stores, leading a team of 200+ employees and 18 direct-report supervisors to exceed annual sales targets by 12%.
- Managed all store KPIs (Conversion Rate, Average Transaction Value), implementing strategies that improved overall store profitability by 5% year-over-year.
- Developed and executed new sales training programs on upselling and cross-selling techniques, resulting in a 10% increase in Average Transaction Value (ATV).
Co-founder/General Manager
Solusen
02.2017 - 10.2017
Commercial and Marketing Manager
Economart
09.2016 - 02.2017
Deputy Store Manager
Almacenes Siman
10.2013 - 08.2016
Operations Manager
DHL Express
09.2011 - 09.2012
Marketing Manager (multiple positions)
RARPE Laboratories
07.2003 - 08.2011
Education
Master's - business and administration with Majors in Marketing and Finances
Universidad Centroamericana (UCA)
06.2010
Industrial Engineer Degree - undefined
Universidad Americana (UAM)
12.2002
Skills
- Sales: Prospecting (cold/email/social)
- Discovery & demo
- Solution/Value selling
- Negotiation
- Objection handling
- Proposal & closing
- Expansion/CS handoff
- Go-to-Market: ICP design
- Territory planning
- Playbooks
- Sequences
- Partner onboarding
- QBRs
- Pricing & packaging
- Tools: Go High Level / HubSpot / Zoho CRM
- Pipeline hygiene & forecasting
- GA4 basics
- LinkedIn Sales Navigator
- Apollo
- N8N Automation
- WordPress
- Adobe Suite
- Google Workspace
- Microsoft 365
- Channels: Direct sales
- Channel/VAR/Distributor management
- Inside sales (SDR/AE)
- Events/webinars
- Co-marketing with partners
LANGUAGES
Spanish: Native
English: Full Professional Proficiency
Timeline
Marketing Manager
VitalPBX
08.2022 - Current
Commercial & Digital Strategy Consultant, Founder
Pixen Marketing
03.2020 - 08.2025
Commercial Manager
Mansión Teodolinda Hotel
02.2019 - 03.2020
Store Manager
Almacenes Siman
10.2017 - 02.2019
Co-founder/General Manager
Solusen
02.2017 - 10.2017
Commercial and Marketing Manager
Economart
09.2016 - 02.2017
Deputy Store Manager
Almacenes Siman
10.2013 - 08.2016
Operations Manager
DHL Express
09.2011 - 09.2012
Marketing Manager (multiple positions)
RARPE Laboratories
07.2003 - 08.2011
Industrial Engineer Degree - undefined
Universidad Americana (UAM)
Master's - business and administration with Majors in Marketing and Finances
Universidad Centroamericana (UCA)
ADDITIONAL INFORMATION
- Work Authorization: Authorized to work in Spain. Remote-ready across CET with US/UK overlap.
- References: Available upon request.