Sebastian Garcia-Herreros
Madrid
Summary
Strategic Sales leader with a track record of driving predictable growth and scaling operations in international markets. Expertise in simplifying complex technical workflows into compelling sales narratives for SMB and enterprise clients. Proven ability to build automated, repeatable sales processes and lead high-performing teams in dynamic environments. Utilizes data-driven insights and operational discipline to enhance pipeline health and deliver long-term customer value.
Overview
12
12
years of professional experience
4
4
Certifications
Work History
Head of EMEA / Head of UK/I & Europe
OniGroup
01.2023 - Current
- Scaled EMEA and European divisions through data-centric sales strategies, achieving consistent regional expansion and enhanced market penetration.
- Engineered strategic partnerships across industries, securing new business opportunities and sustaining a high-velocity pipeline.
- Optimized conversion rates and team performance within a cloud and AI-centric environment, fostering a culture of innovation and operational excellence.
- Accelerated leadership development for distributed workforce, aligning teams with long-term customer success and value delivery.
- Translated complex AI and technical value propositions into compelling business ROI narratives to address diverse client needs.
Entrepreneurship Mentor
Universidad de Los Andes
08.2020 - 01.2023
- Mentored emerging businesses, formulating innovative solutions and developing strategies to address market gaps.
Associate Director / Senior Manager, Direct Sales Americas/ Enrollment Services Manager/ Senior Recruitment Coordinator/ Recruitment Coordinator
Shorelight
10.2019 - 01.2023
- Spearheaded Americas sales division (North, Central, and South America), addressing complex US buying behaviors to meet ambitious growth targets.
- Directed global direct sales team, implementing unified sales strategies and performance metrics to enhance international recruitment and sales effectiveness.
- Led the Enrollment Services and Inside Sales teams Globally, focusing on scalable processes and repeatable sales engines.
- Championed a data-driven culture by executing rigorous lead and conversion analysis to create measuring policies and optimize regional team activities.
- Strengthened relationship management with global channel partners and coordinated high-impact events to sustain revenue growth.
Sales and Marketing Manager/ School of excellence program
AccorHotels
01.2014 - 11.2015
- Directed sales and marketing operations, earning the Bernach Award for excellence in sales leadership and exceptional performance.
Education
Executive Leadership Programme -
University of Oxford
United Kingdom02-2022
Master of Studies (Mst) - Entrepreneurship
University of Cambridge
United Kingdom10-2021
Master of Science (MS) - Management and Communication
Toulouse Business School
France07-2015
Bachelor of Business Administration (B.B.A.) -
Universidad De Los Andes
Colombia07-2014
Minor in Literature -
Universidad De Los Andes
Colombia07-2014
Skills
- Sales strategy
- Global sales initiatives
- Revenue forecasting
- Customer relationship management
- Sales automation tools
- Technology implementation
- Financial analysis
- Strategic planning
- Cross-functional teamwork
- Team mentorship
Languages
English
Proficient (C2)
C2
Spanish
Native
Native
Portuguese
Upper Intermediate (B2)
B2
French
Upper Intermediate (B2)
B2
Certification
Google Cloud Computing Foundations: Data, ML, and AI
Accomplishments
MVP 2023, MVP 2024 - OniGroup
Timeline
Head of EMEA / Head of UK/I & Europe
OniGroup
01.2023 - Current
Entrepreneurship Mentor
Universidad de Los Andes
08.2020 - 01.2023
Associate Director / Senior Manager, Direct Sales Americas/ Enrollment Services Manager/ Senior Recruitment Coordinator/ Recruitment Coordinator
Shorelight
10.2019 - 01.2023
Sales and Marketing Manager/ School of excellence program
AccorHotels
01.2014 - 11.2015
Executive Leadership Programme -
University of Oxford
Master of Studies (Mst) - Entrepreneurship
University of Cambridge
Master of Science (MS) - Management and Communication
Toulouse Business School
Bachelor of Business Administration (B.B.A.) -
Universidad De Los Andes
Minor in Literature -
Universidad De Los Andes