Scott Dörflein
Barcelona
Summary
Results-driven Marketing and Sales Manager with over 10 years of experience in marketing and PR. Expertise in developing and implementing effective marketing strategies, managing projects, and driving sales growth. Skilled in digital marketing, project management, leadership, and customer relationship management. Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
14
14
years of professional experience
Work History
Marketing and Sales Manager
Signs Full Joint Co Ltd
03.2020 - Current
- Lead marketing and sales activities for a technology company specializing in printing solutions
- Develop and implement marketing strategies to drive brand awareness and generate sales leads
- Manage digital marketing campaigns, including SEO, SEA, social media marketing, and inbound marketing
- Utilize analytics and testing to optimize marketing efforts and improve ROI
- Oversee project management and ensure timely execution of marketing initiatives
- Cultivate strong customer relationships and manage the sales process.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 35% in sales
Marketing and Communications Manager
Bayerischer Rundfunk, Bavarian Broadcasting
04.2009 - 03.2019
- Developed and executed online and offline marketing campaigns and communication actions
- Generated innovative ideas for teaching modules, advertising media, campaigns, and events
- Planned and managed marketing campaigns and events, ensuring successful outcomes
- Led a team and provided guidance to trainees
- Managed budgeting, accounting, and controlling activities
- Facilitated effective interface management with other divisions
- Key Projects:
- Legitimation projects: Managed projects related to the license fee and media sector events
- So geht MEDIEN" Media Skills Project: Oversaw the project focused on media skills development
- Marketing and Communications for the License Fee: Led marketing initiatives for the public fee
- Grimme Online Award 2018 Nomination: Nominated for the Knowledge and Education category
- Pädagogischer Medienpreis 2017: Received an award in the Websites for Teenagers category.
Education
M.D. - Oline Marketing
Wildner Akademie
Munich02.2020
YouTube Workshop (Catbird Seat) -
2017
Online Marketing (Bayerischer Rundfunk) - undefined
2015
Time Management (Bayerischer Rundfunk) - undefined
2013
Conversion Rate Forum - undefined
2012
Master of Business Administration - undefined
Leopold-Franzens-Universität Innsbruck
2011
Organizing Apprenticeships Actively: Communication (Bayerischer - undefined
2010
Master of Social and Economic - Sciences Philosophy Studies
Ludwig-Maximilians-Universität
2004
Skills
- Marketing Strategy
- Digital Marketing (SEO, SEA, social media, inbound marketing, analytics, testing)
- Project Management
- Customer Relationship Management
- Sales Management
- Leadership
- Content Management
- Public Relations
- IT Skills:
- Google AdWords, Google Analytics, Facebook Ads Manager, CleverReach, MS Office, Adobe Photoshop, SAP, HTML, CSS, WordPress, Typo3, Wix, Sistrix, Matomo, Agile CRM, Factusol
- Cross-Channel Marketing
- Business Development
- Sales Statistics Analysis
- Google AdWords
- Business Objective Analysis
Timeline
Marketing and Sales Manager
Signs Full Joint Co Ltd
03.2020 - Current
Marketing and Communications Manager
Bayerischer Rundfunk, Bavarian Broadcasting
04.2009 - 03.2019
M.D. - Oline Marketing
Wildner Akademie
YouTube Workshop (Catbird Seat) -
Online Marketing (Bayerischer Rundfunk) - undefined
Time Management (Bayerischer Rundfunk) - undefined
Conversion Rate Forum - undefined
Master of Business Administration - undefined
Leopold-Franzens-Universität Innsbruck
Organizing Apprenticeships Actively: Communication (Bayerischer - undefined
Master of Social and Economic - Sciences Philosophy Studies
Ludwig-Maximilians-Universität
Similar Profiles
Mark GoodyMark Goody
Tradesman Signwriter at Searle Signs / Write On SignsTradesman Signwriter at Searle Signs / Write On Signs
Teresa FernandezTeresa Fernandez
Clinic Office Coordinator at Mi Spine Joint & Joint Care / Restore Spine & JointClinic Office Coordinator at Mi Spine Joint & Joint Care / Restore Spine & Joint
Christopher ButlerChristopher Butler
Deputy Director of Military Support at Joint Force Headquarters-Alabama/ Joint StaffDeputy Director of Military Support at Joint Force Headquarters-Alabama/ Joint Staff