Work Preference
Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Open To Work

Sara Taifouri

Barcelona

Work Preference

Job Search Status

Open to work
Desired start date: Flexible

Desired Job Title

Marketing ManagerHead of MarketingGame marketing operationsChief Marketing OfficerSenior Marketing Manager

Work Type

Full TimeContract WorkConsulting

Location Preference

RemoteHybridOn-Site
Location: Barcelona, ESBarcelona, BMadrid, M
Open to relocation: Yes

Salary Range

€50000/yr - €200000/yr

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursStock Options / Equity / Profit SharingWork from home option

Summary

Accomplished marketing leader with a solid track record in developing brand and performance strategies in gaming, FMCG, tech, and tourism sectors. Over 8 years of experience in strategic marketing, from effectively managing the full marketing funnel to achieving market expansion and customer retention. Currently consulting for Synkris Consulting and Skinterset Store, leading teams in tourism strategy and seasonal launches, showcasing skills in campaign optimization and cross-functional collaboration. Acknowledged for driving growth and mentoring teams, aiming to contribute to an innovative organization that values strategic impact.

Overview

7
7
years of professional experience

Work History

Digital Marketing Consultant

Synkris Consulting
06.2025 - Current
  • Led a five-person team to manage complete marketing funnel for tourism clients.
  • Designed and executed integrated marketing plans, increasing user engagement and revenue in tourism sector.
  • Conducted audience segmentation and market research, enhancing positioning and campaign ROI.
  • Developed capacity-building programs for local tourism businesses, upskilling stakeholders in digital marketing practices.

Marketing Strategy Consultant MENA

Skinterset Store
01.2025 - Current
  • Designed and executed full-funnel go-to-market strategies for seasonal product launches, driving 15% growth in market penetration.
  • Defined brand repositioning strategy based on emotional triggers, increasing time-on-site by 32% and add-to-cart rates by 18%.
  • Optimized e-commerce purchase journey, reducing cart abandonment from 78% to 61% through enhanced trust signals.
  • Developed retention funnels and post-purchase automation flows, achieving 22% return rate within 90 days.
  • Created real-time dashboard monitoring CAC, CLV, ROAS, and retention metrics for data-driven decision-making.

Game Marketing Operations MENA

Garena
10.2022 - 10.2024
  • Led successful multi-channel UA campaigns on Meta, TikTok, and YouTube for double-digit growth in MENA user acquisition.
  • Improved player retention by 10% through the development of effective onboarding and retention flows.
  • Initiated engaging in-game events and e-tournaments on Twitch and Discord, driving brand engagement up by 12%.
  • Increased new users by 20% through strategic event initiatives.
  • Utilized data analysis on CPI, ROAS, LTV, and retention KPIs to boost campaign ROI by 15%.

Co-Founder / CMO

Acronym Agency
01.2020 - 08.2022
  • Established a 360 marketing agency, later diversifying into AR/VR solutions via Acronym Development.
  • Led a team of six employees and external contractors in delivering integrated campaigns with an 85% satisfaction rate.
  • Spearheaded AR/VR projects that increased client engagement by 15%, positioning agency as a leader in immersive experiences.
  • Optimized budget allocation and resource management, resulting in a 12% increase in profitability.

Business Development Director

Brand Activation Morocco
05.2019 - 12.2019
  • Designed brand activations for clients including Johnson & Johnson and Air Arabia, resulting in 20% engagement boost and 12% inquiry increase.
  • Managed simultaneous execution of over 10 campaigns, achieving 98% timely and budget-compliant delivery.
  • Implemented tailored activation strategies that improved client retention rates to 90%.

Customer Loyalty & CRM Strategy Lead

Opel
04.2018 - 04.2019
  • Achieved 12% increase in customer retention and 20% rise in service satisfaction through launch of “Opel Privilege” loyalty program.
  • Improved customer experience by 15% using data-driven insights for personalized journeys.
  • Integrated CRM into marketing operations by coordinating IT, sales, and after-sales teams, boosting loyalty by 10%.

Education

Master of Science - Marketing and Sales

Ecole Nationale de Commerce et de Gestion Casablanca
Casablanca, Morocco
01.2017

Certification - Artificial Intelligence in Marketing

University of Virginia Darden School of Business
01.2024

Skills

  • Strategy development for full funnels
  • Brand expansion and positioning strategies
  • Leadership in cross-functional teams
  • Budget oversight and resource distribution
  • Data-informed decision making
  • Launches in international markets
  • Management of multi-channel campaigns
  • Direction for creative content strategies
  • Management of stakeholders and relationships
  • Growth in community engagement

Languages

French - Native
English - Advanced
Arabic - Native
Spanish – Conversational

Timeline

Digital Marketing Consultant

Synkris Consulting
06.2025 - Current

Marketing Strategy Consultant MENA

Skinterset Store
01.2025 - Current

Game Marketing Operations MENA

Garena
10.2022 - 10.2024

Co-Founder / CMO

Acronym Agency
01.2020 - 08.2022

Business Development Director

Brand Activation Morocco
05.2019 - 12.2019

Customer Loyalty & CRM Strategy Lead

Opel
04.2018 - 04.2019

Certification - Artificial Intelligence in Marketing

University of Virginia Darden School of Business

Master of Science - Marketing and Sales

Ecole Nationale de Commerce et de Gestion Casablanca

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