Sara Fernandes

• Accountable for end-to-end revenue strategy and execution, aligning Sales, Marketing, Customer Success, Partnerships, and Revenue Operations to drive sustainable growth, predictable forecasting, and customer expansion across international markets.
• Leading 22-person department spread across two time zones (+9h), organized across 6 teams.
• Executive Committee member reporting to the CEO, involved in the definition of company strategic lines, OKRs and leading and lagging key metrics.
• Presenting at business updates to employees, and industry conferences.
• Promoted 2 employees through Personal Development Plan.
• Launched Content Marketing Strategy to boost inbound.
• Achievements:

- Launched commercially a new product to the market.

- Launched a brand new Customer Success team.

- 100% employee retention.

• Accountable for end-to-end sales strategy and execution, aligning Sales, Marketing, Partnerships, and Sales Operations to drive sustainable growth, predictable forecasting, and customer expansion across international markets.
• Leading 19-person department spread across two time zones (+9h), organized across 5 teams.
• Executive Committee member reporting to the CEO, involved in the definition of company strategic lines, OKRs and leading and lagging key metrics.
• Presenting at business updates to employees, investors, and industry conferences.
• Achievements:

- Implemented a Sales Framework for opportunity qualification.

- 100% business plan accomplishment.

- 100% employee retention.

- Implemented a sales career path.

- Promoted 2 employees through PDP and let go 2 through PIP.

• Led the Global Sales, BDR, Sales Operations, and Partner teams at WIRIS, focusing on revenue growth, process improvement, and enabling international teams to succeed.
• Successfully launched the Sales Operations function.
• Re-launched the BDR function.
• Promoted 2 BDRs to Account Executives.

• Managed G2's Mid Market, Commercial and Enterprise new business team in EMEA.
• Collaboration with Marketing, Rev Ops and BDR teams.
• Representing G2 in conferences, speaking to large audiences.
• Business Plan overachievement.
• Visibility and accountability on the PNL of G2 EMEA.

• Hired, Onboarded, Coached, Developed, and Retained 8Account Executives.
• Led through change successfully during Covid19 times (going from office based to WFH and adjusting messaging to clients).

• Managed a team of 9 highly skilled and customer centered individuals. My Team was responsible for the relationship with the commercial accounts across Southern Europe and Med region, whilst driving new business sales and continuing to support the growth of existing customers.

• I was responsible for the relationship with the 50 top Enterprise-level named accounts (both clients and prospects) in Portugal & Spain.
• Closed a 800k deal complex deal, another for 400k and several over 100k ARR.
• Target attainment +200% ARR.

• I was responsible for driving new business sales within Enterprise-level accounts in Portugal & Spain.
• This included managing all aspects of the sales process including prospecting, lead management, qualification, product demonstrations, evaluation, close and account care.
• Over 200% target attainment.
• Additional responsibilities:

- Bridge between Marketing team and the field

- Launch, supervise and enable the local Tableau Community pages and Tableau User Groups (Portugal, Barcelona and Madrid)

- Channel Management

• I was responsible for the relationship with the 60 top named accounts (clients and prospects) in Portugal & Spain.
• Target attaiment over 200% ARR, Multi-annual and Renewals

• I was responsible for the relationship with the 60 top named accounts (clients and prospects) in Portugal & Spain.

• Greenfield sales. My mission was to plant the seed (selling the first licenses) to the maximum number of accounts every quarter.

• Drive business opportunities through direct sales or channel
• Define and execute demand generation plans
• Manage the install base in Europe, identifying transactional opportunities such as upgrades, up sell and extensions.

• Outbound cold calling to relevant stakeholders in Banks and Insurance Companies with the aim of identifying new business opportunities for Oracle Financial Services Analytical Applications and Flexcube (Oracle Core Banking System).

• Outbound cold calling, helping sales teams gather relevant information to their marketing and sales campaigns.

• Expanding the company services to the Spanish market.
• This was a prospecting, new business role based on outbound cold calling.
• Steps involved:
• - Market research and segmentation
• - Identify target industries (mainly manufacturing) and contact roles (profiling)
• - Define marketing campaigns (messaging, target audience and resources)
• - Outbound cold calling
• - Managing B2B sales cycles (closing role)
• - Managing customer portfolio
• - Translate and localize contents in Spanish

• Selling B2C retail banking solutions to new and existing clients
• Managing customer portfolio (Account Manager)

• MESP: Mota-Engil Serviços Partilhados Administrativos e de Gestão, S.A.