Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Arik Reiter

Arik Reiter

Fulda

Summary

Dynamic Leader with over 20 years of digital leadership experience across industries such as automotive, chemicals, energy, semiconductors, retail, and banking. Proven technology enthusiast and eCommerce driver, consistently achieving double-digit revenue growth while prioritizing customer satisfaction for B2B, B2C, and internal stakeholders. Currently serving as VP of Digital Smart Factory at EDAG, leading innovative software solutions and automation teams. Main tasks at hand is Business Growth, Client Development and Scaling (leveraging Shift2Cloud) businesses. Previously transformed P&L at ProSieben/Sat1/Verivox through strategic product launches and agile frameworks. Expertise in building high-performing teams and driving market leadership in digital classifieds, banking, retail, and recruitment sectors.

Overview

27
27
years of professional experience

Work History

VP DIGITAL SMART FACTORY

EDAG Product Solutions GmbH
04.2024 - Current
  • Implementing smart factory layers and EcoSystems globally including Industry4.0 standards, ERP, Shift2Cloud, Automation, PLC Programming, Robotics, SupplyChain, Edge, MES, DevOps, Data and AI Solutions across various industries.
  • Spearheaded global GCS Standard roll-out for BMW (Asia, US, Europe, currently Mexico) with local and Off-Shore Team ramp up (mainly India). Also implemented Software Support Infrastructure for Daimler AG, Wacker Chemie AG (various solutions), Continental and many others. Framework did include not only Production, but also Security and Business Intelligence Solutions, usually Cloud based platforms.
  • Also drove new Battery Cell Production concept for PowerCo. Developed new business models leveraging digital technology, helping to scale fast and cost sensitive. Being key Spokesperson and Executive Sales on entire Software and IT Architecture portfolio.
  • Won Smart Factory Innovation Award at Hannover Fair 2025.

GROUP CTO

Ecommerce One Acquico GmbH
03.2023 - 04.2024
  • Owning full P&L of the company, Vision and M&A activity, 82 Mio EUR p.a.
  • Innovate Product Portfolio, grow EBITDA across all assets
  • Moving 3600 Customers from on Prem ERP and Ecommerce Solutions to Cloud Frameworks, including GoToMarket and Product Marketing
  • Owning Cloud Infrastructure, Product Development, UX, ERP, Shipping and Payment platforms (200 employees)
  • Leading acquisition of further companies such as Marmalade GmbH and Makaira Gmbh

MANAGING DIRECTOR

tuesday.sports GmbH
04.2022 - 03.2023
  • Owning full P&L of the company /24 employees
  • Development of Verein365, a cloud based Club Management Software
  • Innovate Product Portfolio, ramp up the team and drive company into profitability within one year
  • Owning Technical roadmap and repositioning of the entire association, leveraging and evangelizing digital transformation
  • Launch across states in Germany within the entire country and IOC

MANAGING DIRECTOR (CPO)

Pro Sieben Sat1 Media Group/ Verivox GmbH
09.2020 - 04.2022
  • Member of the Management Team, reporting into the Board of Directors, Nucom, General Atlantic and Pro 7/ Sat1. Leading P.R.O.U.D. Organisation (Product, Research, Ops, UX, Development) with 160 employees based in Heidelberg, Berlin, Munich and Linden
  • Creating immediate impact to P&L by focussing on mobile improved customer journeys for key Products as well the VX App ecosystem, resulting in 12% revenue Growth YoY too date (130 Mio EUR).
  • Moving Key applications into the Cloud (Google) within 7 months and sunset legacy platforms. Established DevSec concept and implemented framework within four months following required regulatory and compliance requirements.
  • Setting up a range of new B2B partnerships (Energy, Telco, Banking and Insurance Sector) allowing us gain market share within the OCP market leveraging a new API Infrastructure (Swagger), launched iteratively.
  • Implemented SAP Hana Finance solutions internally to meet the required compliance standards in Revenue Recognition, Billing and Reporting (Corporate Level).
  • Implemented successfully new standards for Product Discovery and Delivery resulting in faster prototyping, time to market and gaining customer insights.
  • Defining Agile Company Framework and Vision as well as company goals, implemented OGSMT Framework in order to reflect overall strategical fit for each respective department in Product and IT
  • Transforming entire company into hybrid network organization model, leadership coalitions and Circle framework.

CHIEF TECHNOLOGY OFFICER

XE.com / EURONET Worldwide
10.2018 - 09.2020
  • Responsible for Global Technology at XE.com, part of the Euronet Worldwide Company (NASDAQ: EEFT)
  • Leading Global Technology, Product and UX Division (130 employees) based in Bracknell/UK, Toronto/Canada and Christchurch/NZ as well as opening new offices in Austin, LA, Auckland, Amsterdam and Germany
  • Owning the digital B2B and B2C strategy resulting in more than 350 Mio UV’s p.a. (Top 500 acc to Comscore) with B2B partnerships in 160+ countries two digit revenue growth p.a.
  • Leading Digital Transformation across the globe, introducing agile principles in all functions (tribe model) as well as leveraging a 360 degree Dev Ops approach, as to where Waterfall principles have been applied and standard for a decade (CD/CI, Cloud/ AWS, Monitoring, Test Automation, IaC and more)
  • Completely rebuild the mobile App for XE resulting into 75 Mio downloads around the globe, removing friction points and defining clear CTAs.
  • Led B2B program successfully. Adding global money transfer capabilities, leveraging global payment solutions, partnering with leading banks (HBSC, Lloyds Bank, Barclays, Deutsche Bank, Credit Suisse, Bank of New Zealand etc) and platforms (Apple, Facebook, Google. WeChat, Epay, Ripple, Wal Mart and many more)
  • Successfully implemented Salesforce and Marketing Cloud in time and budget
  • CTO developing Digital Transformation Strategy leading Software Engineering, DevOps, Cybersecurity and Infrastructure
  • Leading 100 FTE global distributed teams in United Kingdom, Europe, Canada, New Zealand, and America
  • Redesigning low-friction adaptable client journey and developing new Mobile App

CHIEF PRODUCT OFFICER & CHIEF TECHNOLOGY OFFICER

GALERIA KAUFHOF GMBH / HBC EUROPE
11.2015 - 09.2018
  • Responsible for E-Commerce at Galeria Kaufhof with a focus on Product, Technology, Performance Marketing, Omnichannel Services, Category Management, Purchasing Department, Merchandising and Data, having built one of Europe’s most modern, performant and reliable ecommerce platforms (Google Leaderboard reference 2018) from scratch
  • Member of the Corporate Management Team, reporting to the CEOs of Galeria Kaufhof and HBC
  • Full P&L responsibility for the Entire Product Portfolio, Achieving 20%+ growth in Sales (BC2) as well as 20% Growth in Conversion. Two digit Mio EUR Budget responsibility
  • Growing Ecommerce team from 5 to 130 in 3 years
  • International expansion across Europe by managing and rolling out multibrand portfolio and ecommerce tenants like hudsonsbay.nl, inno.be, saks-off-5th.de and others on time and budget
  • Owning the Roadmap to drive growth including strategic initiatives such as Mobile App Portfolio, Payments, Content, Data Products, Customer Journey as well as building a strong, secure, scalable and high Performance Ecommerce Application Architecture (Google Leader Board), BEST Omnichannel service portfolio too date (Stores & Digital)
  • Plan, Develop and Execute a cutting edge Usability Approach for HBC in Europe incl. Definition of Digital Personas, conducting Qualitative and Quantitative Research, Installation of own Usability Lab, A/B Testing, Test Panels Rapid User Testing, User Blogs and many more methodologies
  • Responsible for 240 Mio EUR p.a. Turnover (from 30 Mio EUR in 2015/ organic growth)
  • Key Account Management (Tommy Hilfiger, Chanel, Dior, Hugo Boss, Ralph Laurent and others, incl. successful onboarding) incl. Pitch, Onboarding, and partner agreements.
  • Combined Category and Purchasing teams to achieve online and offline collaboration
  • Introduced completely new content approach (including own PIM) within the Category Management, including our own Photo Studios, Content Writers, Social community builders, moderators etc to create USPs in the industry and drive conversion
  • Regular Finance Reporting to HBC CEO and Board of Directors
  • Introduction of SCRUM and Kanban across Organization, driving Digital Transformation across entire organization

CORPORATE VICE PRESIDENT PRODUCT

STEPSTONE/ AXEL SPRINGER SE
12.2012 - 01.2015
  • Member of the Corporate Management Team, reporting to CEO of StepStone
  • Full P&L responsibility for the Entire Product Portfolio, Achieving 20%+ growth in Sales and 17%+ Members Database in one Year. Developing digital Portfolio across the group worldwide, shape the organization (Product, Marketing, Sales) and lead Business Development, developed GoToMarket plans and drive Product Adoption
  • Special CEO Assignments, Group Development & Business Strategy
  • Responsible for Strategic Group Product Portfolio including B2C, B2B Products, SaaS Sales, and Online Marketing.
  • Vendor and Partner Management, establishing strategic long term partnerships with potential Partners, Companies, Clients and Public Government Institutions (EG European Commission, Brussels, Traffic partnerships) as well as affiliate programs
  • Managing strategic M&A projects globally including strategic assessments, due diligence, evaluation, term sheet definition, industrial agreements working closely in alignment with the Axel Springer Classifieds Holding
  • Building up and managing a team of 40+ in London, Warszaw, Düsseldorf and Brussels
  • Budget responsibilities > 15 Mio EUR

CPO, EUROPE

MONSTER WORLDWIDE/ jobpilot AG
10.1999 - 10.2012
  • Started as Technical Product Manager at jobpilot 1999 and by the acquisition of Monster turned into Middle and Senior Management (2009)
  • Devised and implemented pan European Product Roadmap to drive relevance, strengthens the platform monster.com and maximize brand leverage in the digital space in order to drive growth for the business
  • Member of the European Management team, reporting into CEO of Monster Europe and US Product & IT Executive
  • Lead Product Management and Product Marketing teams in the US & EU (staff size 50+) incl. interaction designers, user experience practitioners and Development
  • Grew revenues from 18 Mio EUR in 1999 into 500 Mio EUR in 2012
  • New products launches including E-Commerce Platform, Candidate sourcing, matching and management solutions as well as innovative Products to enhance recruitment media planning in effectiveness and targeting such as the Career Ad Network (Comscore certified), installing profile based, user centric platform designs and mobile and social media applications throughout 26 countries in Europe primarily
  • Spent three years in Boston HQ (2007-2009) spearheading the global B2B Program

Media Planner/ IT Project Manager

Pro Sales GmbH
04.1998 - 09.1999
  • Build POSIS Website to gather leads and build Community
  • Build POSIS Digital Compendium for Media at POS, sold physically
  • Build POSIS Database consisting of all german Trade outlets and their respective POS Media and make the bookable for Brands in a structured way.
  • Awarded as “Media Tool of the Year” by Magazine Media & Marketing (W&V)

Education

Diplom-Kaufmann - Financial Analysis, Micro- and Macroeconomics, Marketing

University of Fulda
01.1997

Allg. Hochschulreife - Abitur

Martin-Luther-Gymnasium
01.1991

Skills

  • Sales
  • Cloud, Data, AI, Security
  • Relationship building
  • Decision-making
  • Client relationship building
  • Business development
  • Account management
  • Presentations
  • Budget oversight
  • Sales Performance

Languages

German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Upper intermediate (B2)
French
Elementary (A2)
Hindi
Beginner (A1)

Timeline

VP DIGITAL SMART FACTORY

EDAG Product Solutions GmbH
04.2024 - Current

GROUP CTO

Ecommerce One Acquico GmbH
03.2023 - 04.2024

MANAGING DIRECTOR

tuesday.sports GmbH
04.2022 - 03.2023

MANAGING DIRECTOR (CPO)

Pro Sieben Sat1 Media Group/ Verivox GmbH
09.2020 - 04.2022

CHIEF TECHNOLOGY OFFICER

XE.com / EURONET Worldwide
10.2018 - 09.2020

CHIEF PRODUCT OFFICER & CHIEF TECHNOLOGY OFFICER

GALERIA KAUFHOF GMBH / HBC EUROPE
11.2015 - 09.2018

CORPORATE VICE PRESIDENT PRODUCT

STEPSTONE/ AXEL SPRINGER SE
12.2012 - 01.2015

CPO, EUROPE

MONSTER WORLDWIDE/ jobpilot AG
10.1999 - 10.2012

Media Planner/ IT Project Manager

Pro Sales GmbH
04.1998 - 09.1999

Allg. Hochschulreife - Abitur

Martin-Luther-Gymnasium

Diplom-Kaufmann - Financial Analysis, Micro- and Macroeconomics, Marketing

University of Fulda

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