Salvador Fernández
Madrid
Summary
Determined sales and marketing professional with over 15 years of expertise in forming strategic relationships and retaining major accounts to grow sales channels.
Proactive professional with excellent communication and negotiation skills, coupled with proven ability to build strong client relationships. Demonstrates proficiency in strategic planning and market analysis, ensuring alignment with business objectives. Ready to drive growth and exceed targets in senior sales roles.
Overview
19
19
years of professional experience
Work History
Senior sales executive
SIADDE SOLUCIONES
Madrid
05.2023 - 04.2025
- Negotiated contracts with potential partners for profitable agreements.
- Monitored competitive activities, staying ahead in the market competition.
- Cultivated effective partnerships for increased sales opportunities.
- Managed client accounts to ensure customer satisfaction.
- Delivered engaging sales presentations to secure client trust.
- Trained junior executives on advanced selling techniques, enhancing their skill set.
Sales Manager Spain
SDUI
04.2022 - 04.2023
- Company Overview: Learn Management Solution for Primary-Secondary Schools and Daycares. Leading software company in the European Union with 1.5 million users.
- Market test responsible.
- Commercial outbound and inbound.
- Coordination of the onboarding tests and pricing quotation.
- Creation of new verticals as summer camps and academies.
- Close SDK agreements with tech partners to provide our clients public funding and acquire Sdui App through Kit Digital.
- Learn Management Solution for Primary-Secondary Schools and Daycares. Leading software company in the European Union with 1.5 million users.
Sales and Marketing Manager
TUOPCIONLEGAL.ES/ LETRA2.NET
04.2020 - 01.2022
- Company Overview: Law firm with more than 20 years of experience in legal services, 180 lawyers.
- Managed relationships with digital providers and determined proper sourcing methods depending on legal products.
- Established digital and commercial strategy for the b2c market with +750 clients converted.
- Developed and edited template contracts with any changes in legal company's service lines or new developments.
- Provided leadership vision, direction, development and maintenance of multiple complex and high priority contracts between company and business partners, vendors and suppliers.
- Law firm with more than 20 years of experience in legal services, 180 lawyers.
Partner Managing Director
IDIGROUP
08.2010 - 04.2019
- Company Overview: IT business focused in outsourcing and consulting services for Banking-Insurance corporations such as Santander Bank (Isban, Produban) and Asisa Seguros; +1500 small and medium size companies IT monthly support.
- IT business focused in outsourcing and consulting services for Banking-Insurance corporations such as Santander Bank (Isban, Produban) and Asisa Seguros; +1500 small and medium size companies IT monthly support.
General Sales Manager
IDIGROUP
01.2006 - 08.2010
- Developed and strengthened high-performance sales team turning over 600,000€ per quarter.
- Motivated team members to meet and exceed objectives by setting goals, tracking performance on daily basis and implementing improvement strategies.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Coached 35 sales associates in product specifications, sales incentives and selling techniques, increasing customer satisfaction ratings.
Education
BBA - Business Administration and Marketing Management
UNIVERSIDAD HOGESCHOOL ROTTERDAM
Roterdam, ZHEXECUTIVE MBA - BUSINESS ADMINISTRATION AND MANAGEMENT
Esade Business School
Madrid, Comunidad de MadridEVEREST SCHOOL
Skills
- Business partnerships
- Business knowledge
- Effective managerial techniques
- Strategic business initiatives
- Business operations expert
- Influential communication
- Target achievement
- Telesales proficiency
- Sales analytics expertise
- Business development
- Marketing automation tools
- Lead generation expertise
- Territory management
Languages
English
Fluent
Spanish
Native
Custom
- Golf
- Trekking
Timeline
Senior sales executive
SIADDE SOLUCIONES
05.2023 - 04.2025
Sales Manager Spain
SDUI
04.2022 - 04.2023
Sales and Marketing Manager
TUOPCIONLEGAL.ES/ LETRA2.NET
04.2020 - 01.2022
Partner Managing Director
IDIGROUP
08.2010 - 04.2019
General Sales Manager
IDIGROUP
01.2006 - 08.2010
EXECUTIVE MBA - BUSINESS ADMINISTRATION AND MANAGEMENT
Esade Business School
BBA - Business Administration and Marketing Management
UNIVERSIDAD HOGESCHOOL ROTTERDAM
EVEREST SCHOOL
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