Salma Kennouda

• Conducted research, interviews and gathered information from multiple sources to understand the level of data usage within the organization in day-to-day operations.
• Used research findings to develop segment specific processes to increase adoption and usage of business intelligence tools globally.
• Worked with a full stack data team to improve user experience.
• Developed content, trainings and webinars to promote data based decision making within the organization.

• Developed tailored analytics and reports for senior management to support business conversations.
• Worked closely with resellers to drive the adoption of e-commerce and business optimization tools.
• Built onboarding processes and trained team members to provide excellent customer service and collaborate with other internal departments effectively.
• Created dashboards and defined operational KPIs to allow team members to understand the impact of their business contributions

• Resolved customer issues related to operations from quoting to invoicing in addition to after sales management quickly and efficiently contributing to enhanced customer satisfaction ratings.
• Facilitated programs within the team to improve SLAs from over 20 hours to consistently below 2 hours.

Co-authored the paper “Ethics Across Cultures: A comparison of Ethical Perceptions in the United States and Morocco published at the Advanced Management Journal”.

Created communication and marketing strategies based on brand identity, historical data and market benchmark which transitioned into cross-canal implementations (Google ads, social media and influencer events) for leading brands across different sectors in the Moroccan market.

Assisted in the organization of up to 3 events per week in New York City, finding sponsors, writing copy and promoting events across digital platforms all while analyzing data to drive attendance and optimize advertising efforts.