Ruth Barragán Alcalá
San Agustín De Guadalix
Summary
Knowledgeable training leader with proven skills in program and team management. Successful at evaluating training needs and program operations to make effective decisions.
Overview
22
22
years of professional experience
Work History
Retail Marketing & Training Manager
LG Electronics
Las Rozas De Madrid
03.2024 - Current
- Planned and led training programs on staff development to enhance employee knowledge, engagement, satisfaction and performance.
- Produced reports and maintained training documents to support training activities.
- Analyzed training needs to develop new programs or modify and improve existing.
- Coordinated marketing events for showcasing product and service offerings.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Supervised creation of marketing materials and collateral.
- Collaborated with other departments to coordinate strategic marketing activities.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planned advertising campaigns for online, print and other mediums.
- Implemented loyalty programs and rewards systems designed to improve customer retention rates. Best seller
- Monitored online reviews and feedback from customers regarding products and services offered by the company. Reseñas - World best practice award
- Created promotional campaigns to drive store traffic, boost sales, and optimize product visibility.
- Developed and implemented retail marketing strategies to increase customer engagement and brand awareness.
- Generated weekly sales reports for management review.
- Created visual merchandising displays that attracted customers into the store.
- Planned, organized and executed promotional events for the store.
Retail Manager
Samsung Electronics Iberia
Madrid
01.2012 - 03.2015
- Direct managing 3 people team & 12 Outsourcing people
- Managed the execution of multiple projects in a timely manner.
- Developed and implemented project plans, timelines, budgets and deliverables to ensure successful completion of projects.
- Coordinated with clients, vendors and stakeholders to ensure that all requirements were met during project execution.
- Provided guidance and support to team members throughout the duration of each project.
- Created reports outlining progress updates for senior management review.
- Collaborated closely with other departments to coordinate resources required for successful completion of projects.
- Analyzed data related to performance metrics in order to identify areas for improvement or corrective action.
- Provided training and mentorship to junior staff regarding best practices in execution management.
- Negotiated contracts with suppliers in order to secure favorable terms while meeting budgetary restrictions.
- Managed KPI infrastructure to facilitate analysis and reporting of performance with budgets and strategic objectives.
- Negotiated vendor pricing and standard terms with procurement.
Trade Marketing Manager
Lebara Mobile
Madrid
11.2011 - 01.2012
- Trade Marketing Department for the Ethnic, Retail, Street Sales and Tube Stations channels, reporting to the Marketing Director. Direct management of a team of 3 people and coordination of the merchandisers/GPVs team. Duties: Definition and implementation of the Trade Marketing strategy with the annual promotional plan per account. Measurement and analysis of executed actions. Presentation, negotiation and closing of promotional actions with those responsible for strategic accounts. Management of prescriber incentive programs. Ad-hoc plans per account and www.lebaratepremia.es
Successes: Creation of a loyalty program at the point of sale, with a 12% increase in sales within 9 months of launch. www.lebaratepremia.es Definition and implementation of minimum standards per type of store. Achieved uniform brand visibility in 2,500 points of sale, optimizing budget with savings of 17% vs. 2010.
Trade Marketing Manager CE Division
Samsung Electronics Iberia
Alcobendas
06.2007 - 11.2011
- Responsible for the Retail Marketing Department for the product categories of Image and Sound, reporting directly to the Dtor Marketing. Team of 5 people. Functions: Development and implementation of the trade marketing plan at national level for the entire product portfolio of the division according to the commercial objectives. Creation of promotions, activation in the POS, validation of communication material (POS, catalogs) Negotiation and contracting of in-store spaces in major accounts. Co-advertising. Budget definition and management (>3M€). Training of GPV teams, promoters: Guidelines, quality standards, incident management.
Successes: Creation of a DRM (Dealer relationship management) with online support as a 360° management tool (www.samsungcontactotienda.es) Launch and activation of 3D LED in-store spaces (10 Best introduction of 3D LED technology in Europe: Samsung Spain Award).
Order Desk&Accounting Manager
Thomson Multimedia Sales Iberia
S.S De Los Reyes
09.2002 - 06.2007
- Order Desk&Accounting Mgr - (2005-2007) Management of provisions, protocols, collection of client accounts. Local credit control and risk analysis. Coordination of the outsourced cash collector team in Warsaw (Poland).
Sales support - (2002-2005) Launch and implementation of a new product category in hyper/specialist channel. Commercial analysis and reporting (turnover by reference, stock-outs, positioning vs. competitors).
Education
Programa Superior Marketing Digital (In House) -
The Valley Business & Tech School
Madrid01-2018
MDB+ Master En Digital Business -
The Valley Digital Business & Tech School
Madrid01-2015
Programa Espcializado En Mobile Marketing -
The Valley Busness & Tech School
Madrid01-2015
Programa Especializado En Trade Marketing , ESIC (2008) -
ESIC Business & Marketing School
Madrid01-2008
Licenciatura De Investigación Y Técnicas De Mercado - Economy
Universidad Autónoma De Madrid
Madrid01-2005
Licenciada En Economía -
Universidad Autónoma De Madrid
Madrid01-2002
Erasmus Program -
Università Cattolica Del Sacro Cuore
Milano01-2002
Skills
- Project Management
- Budget Administration
- Team direction
- Marketing Analytics
- Product Promotion
- Market Trends Analysis
- Strategic Marketing
- Team building
- Marketing Plan Development
- Retail Marketing
- Vendor Management
- Trade Show Marketing
Languages
Spanish
First Language
English
Upper Intermediate (B2)
B2
Italian
Elementary (A2)
A2
Timeline
Retail Marketing & Training Manager
LG Electronics
03.2024 - Current
Retail Manager
Samsung Electronics Iberia
01.2012 - 03.2015
Trade Marketing Manager
Lebara Mobile
11.2011 - 01.2012
Trade Marketing Manager CE Division
Samsung Electronics Iberia
06.2007 - 11.2011
Order Desk&Accounting Manager
Thomson Multimedia Sales Iberia
09.2002 - 06.2007
Programa Superior Marketing Digital (In House) -
The Valley Business & Tech School
MDB+ Master En Digital Business -
The Valley Digital Business & Tech School
Programa Espcializado En Mobile Marketing -
The Valley Busness & Tech School
Programa Especializado En Trade Marketing , ESIC (2008) -
ESIC Business & Marketing School
Licenciatura De Investigación Y Técnicas De Mercado - Economy
Universidad Autónoma De Madrid
Licenciada En Economía -
Universidad Autónoma De Madrid
Erasmus Program -
Università Cattolica Del Sacro Cuore
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