Ruby Van Trikt
El Puerto De Santa María
Summary
Experienced Product Manager with 5+ years in iGaming affiliate marketing and e-commerce, and over a decade in financial services. Leveraged analytical decision-making and strategic planning to exceed market expectations and enhance user experience. Skilled in research, design thinking, and competitor tracking, consistently delivering innovative solutions and driving significant business growth.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Product Manager
Medida Tecnológica SL
Remote
02.2022 - 11.2024
- Led the successful launch of mobile-first online casino affiliate marketing websites, improving conversion by 250% and optimizing user experience for mobile platforms.
- Developed product roadmaps, defining clear milestones and timelines to guide the development of digital products.
- Collaborated with cross-functional teams, including development, design, SEO, and marketing, to ensure product features were developed and delivered on time.
- Utilized agile methodologies (Scrum) to prioritize tasks, track progress, and facilitate continuous product iteration and improvement.
- Managed stakeholder relationships to define product strategy and key deliverables, ensuring alignment with business goals and user needs.
- Conducted market research, competitive analysis, and user feedback to drive product decisions and ensure products met the highest standards.
- Applied A/B testing to optimize website performance and increase user engagement, making data-driven decisions to improve the product.
Digital Marketing Manager
Freelancer
Remote
05.2019 - 12.2021
- Created and implemented a comprehensive digital marketing strategy for an e-commerce business, leading to a 200% increase in online sales within the first year.
- Managed the development and launch of mobile-optimized e-commerce websites, ensuring strong UX design and functionality across mobile devices.
- Conducted regular competitor analysis and market research to identify opportunities for product differentiation and strategic pricing.
- Organized and executed promotional campaigns for new product launches, ensuring alignment with overall business objectives.
- Worked closely with development teams to ensure features were optimized for mobile-first experiences, improving conversion rates across all devices.
Senior Operational Auditor
Nationale Nederlanden Group N.V.
The Hague
03.2011 - 04.2019
- Prepared audit plans based on established objectives and standards.
- Evaluated corporate governance structures to ensure proper oversight of management activities.
- Reviewed client documentation including contracts, invoices, bank statements.
- Identified and assessed areas of significant business risk and internal control weaknesses.
- Provided guidance on improving internal controls over business processes.
- Interacted regularly with clients to discuss audit progress, findings, and recommendations.
- Drafted reports summarizing audit results while highlighting any irregularities or inconsistencies found during the process.
Financial Auditor
Ernst & Young
Amsterdam
09.2007 - 08.2010
- Performed audits of operational and financial areas to check compliance.
- Performed detailed reviews of accounts receivable and payable, bank reconciliations, inventory counts, payroll processing.
- Analyzed balance sheets for mistakes and inaccuracies.
- Ensured compliance with Generally Accepted Accounting Principles.
Education
Máster - Marketing Digital & Comercio Electrónico
Universidad Internacional De La Rioja
Logroño, Spain05-2020
Master of Science - Accounting & Control
Vrije Universiteit Amsterdam
Amsterdam, Netherlands06-2009
Bachelor of Science - Economics and Business
Vrije Universiteit Amsterdam
Amsterdam, Netherlands06-2006
Skills
- Analytical Decision-Making
- Research and trend analysis
- Competitor tracking
- User Experience Improvement
- Design thinking
- Strategic Planning
- Roadmap development
- CSS, HTML
Certification
- Product Management: Mastering Product Roadmaps | Udemy | 2023
- Complete Agile Scrum Master Certification Trainings | Udemy | 2023
- Google UX Design courses 1, 2, 3 | Coursera | 2022
Languages
Dutch
First Language
English
Proficient (C2)
C2
Spanish
Advanced (C1)
C1
Papiamentu
Proficient (C2)
C2
Timeline
Product Manager
Medida Tecnológica SL
02.2022 - 11.2024
Digital Marketing Manager
Freelancer
05.2019 - 12.2021
Senior Operational Auditor
Nationale Nederlanden Group N.V.
03.2011 - 04.2019
Financial Auditor
Ernst & Young
09.2007 - 08.2010
Máster - Marketing Digital & Comercio Electrónico
Universidad Internacional De La Rioja
Master of Science - Accounting & Control
Vrije Universiteit Amsterdam
Bachelor of Science - Economics and Business
Vrije Universiteit Amsterdam
Similar Profiles
Moshe RoimicherMoshe Roimicher
PROGRAMER at Kav-Medida GroupPROGRAMER at Kav-Medida Group
Elizabeth Vargas HolguinElizabeth Vargas Holguin
TEFL Teacher at Peace Corps TEFL Volunteer Teaching at Universidad Tecnológica Del Valle Del Mezquital in Ixmiquilpan-Hidalgo, MexicoTEFL Teacher at Peace Corps TEFL Volunteer Teaching at Universidad Tecnológica Del Valle Del Mezquital in Ixmiquilpan-Hidalgo, Mexico
Michelle Eleonor Irías ChinchillaMichelle Eleonor Irías Chinchilla
Analista De Proyectos De CRM at Universidad Tecnológica Centroamericana (UNITEC)Analista De Proyectos De CRM at Universidad Tecnológica Centroamericana (UNITEC)