Summary
Overview
Work History
Education
Skills
Timeline
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Rubén González González

Gijón

Summary

Global Marketing & Business Visionary: Seasoned marketing professional with a global perspective, leading cross-functional teams with integrity, passion, and strategic insight.

Innovative Brand Builder: Skilled in crafting emotionally compelling brands that resonate deeply with consumers, delivering both value and values.

Action-Oriented Strategist: Combines strategic thinking with an unparalleled drive for action, transforming concepts into successful, purpose-driven marketing initiatives.

Startup Expert: Successfully launched two global brands from scratch, demonstrating a hands-on approach from research and branding to market activation and sustainable growth.

Multilingual Communicator: Fluent in both English and Portuguese, fostering effective communication and collaboration in diverse international settings.

Ethical Leader: Committed to results while upholding high ethical standards, known for decisive judgment, intuition, and a relentless commitment to brand excellence.

Overview

14
14
years of professional experience

Work History

CEO & FOUNDER

Raw Super Drink
01.2019 - 10.2023
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth in Sports environment with key global athletes and teams building the brand.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Prepared annual budgets with controls to prevent overages.
  • Managed financial, operational and human resources to optimize business performance.


Country Manager South Business Unit EMEA

Vita Coco
11.2014 - 12.2016
  • In my role as South Business Unit Manager, I effectively orchestrate the planning, organizing, leading, and controlling aspects of our business operations. This includes strategic market research and customer identification (planning), organizing and negotiating business deals to drive expansion (organizing), providing leadership to the team and nurturing a motivated workforce (leading), and meticulous control over pricing strategies, budgets, contracts, and regulatory compliance (controlling). I am committed to ensuring both sustainable growth and brand visibility, all while fostering enduring community and government relationships. Opened 4 countries and start from =€ to 10M€ in 2 years

VP Marketing Special Projects EMEA

Monster Energy
06.2009 - 11.2013
  • Drove company branding efforts to increase market presence and brand recognition.
  • Developed overall marketing strategy and support implementation across Sales departments.
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
  • Managed $35M€ annual marketing budget.
    As a strategic VP of Marketing, I bring expertise in global brand activation and PR sectors, adept at creating engaging digital marketing campaigns and fostering seamless collaboration among Sales, Product, Marketing, and Retail teams. I specialize in connecting drivers to create compelling engagement strategies, ensuring our brand remains trendy, authentic, and customer-focused (B2E).

    My role involves enhancing partnership sales processes and global strategies through innovative approaches. I lead special projects in Motorsports, Music (both 4 wheels and 2 wheels), RRPP, and Culture Partnerships, showcasing my unique project management skills. With a sharp focus on market trends, I craft innovative marketing plans that maximize our brand's visibility and resonance, ensuring a lasting impact in the market. Introduced and built Monster in F-1 MotoGP and Dakar. ROI impact brand over 520M€ and sales growth to 2B € revenue.

Education

Master Digital Management Marketing -

Universidad Rey Juan Carlos
Madrid
06.2014

MBA -

Kaplan University
Los Angeles
05.1999

Skills

  • Verbal Communication
  • Resolving capacity
  • Integration of technological applications
  • Teambuilder
  • Commitment and identification with the brand values
  • Relationship Building
  • Flexible and Adaptable

Timeline

CEO & FOUNDER

Raw Super Drink
01.2019 - 10.2023

Country Manager South Business Unit EMEA

Vita Coco
11.2014 - 12.2016

VP Marketing Special Projects EMEA

Monster Energy
06.2009 - 11.2013

Master Digital Management Marketing -

Universidad Rey Juan Carlos

MBA -

Kaplan University

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Rubén González González