Rosa Alreem

1- Digital Marketing :

• Conducted market research to identify new opportunities and target markets.
• Established a new digital marketing strategy that incorporated the latest analytics platforms and increased ROI
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Coordinated with design and media teams to develop high-quality creative assets.
• Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
• Wrote and distributed press releases to increase brand visibility.

2- Ecommerce :

• Built out pacesetting ecommerce start-up company that outpaced revenue targets and excelled against industry leaders
• Spearheaded process enhancements and generated revenue from online business, increasing new sales
• Founded a new ecommerce department using practices that would become a gold standard throughout the company
• Helping the new idea to be implemented and existing online business to be developed, studying the market and analyzing competitor behavior to generate a customized strategy which suits the business
• Not only helping you with strategy, but also measuring the performance, KPIs as well as ROI to accomplish the targets goals which lead to achieve the business goals and generate revenue to the company.

• Generated new business with marketing initiatives and strategic plans.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Provide innovative solutions in creating business plans, website templates/interface, and more while fostering continuous improvement across budget, ROI studies, training, and ecommerce leadership
• Partnered with other managers to understand current business position and produce innovative campaigns for SEO, PPC, Google Ads, social media marketing, budgeting, reporting, etc.
• Increased sales volume and expanded product line
• Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
• Increased profit margins by effectively controlling budget and overhead and optimizing product turns.

• Developed and implemented successful digital marketing strategy to drive customer engagement and increase brand awareness.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Oversaw the entire organization's website, including troubleshooting issues, managing email, creating newsletters, security, graphic design, etc., focusing on high-quality results under heavy workload
• Improved UX and execution on brand strategy to increase click-through rates
• Developed and executed A/B testing strategies to optimize campaign performance.
• Analyzed competitor pages to locate backlink and keyword opportunities.
• Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
• Optimized email campaigns to increase open and click-through rates.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

• Organized the sale of products in growing online shop, implementing an ecommerce strategy and full- scale digital marketing campaigns that consistently outpaced goals
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Created and managed budgets to maximize brand reach and engagement.
• Boosted website performance across KPIs, increasing total ROI
• Re-platformed the website to a new CMS ahead of schedule and above quality requirements
• Improved methods to analyze various data to deliver a custom, data-driven strategy
• Authored a handbook to convey best practices, common issues, and lessons learned
• Capitalized on trends and insights, optimizing spend and performance to improve total sales.

• Built a best-in-class social media strategy covering KPIs and content with a cross-functional team
• Guided critical social media projects and campaigns, using the latest social media best practices and technologies to gain additional customers and increase market share
• Built a one-of-a-kind SEO strategy to increase brand awareness, improve marketing efforts, and increase sales, leading to multiple commendations from senior leadership.

• Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
• Incorporated e-commerce objectives in social media platform management.
• Helped find leading online retailers and platforms to connect with consumers.
• Customized e-commerce platforms by building new products, designing landing pages and integrating new vendors and apps to further enhance website UI and UX.
• Developed and executed e-commerce positioning, values, tone of voice and design elements to bring value and convenience to customers.
• Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.

• Achieved departmental objectives by training the students
• Worked directly with departments and management of the college to achieve 100% result
• Prepared and analyzed departmental documents for appropriate distribution and filing
• Planned, implemented, monitored and assessed a classroom instructional program
• Developed and taught lessons on relevant syllabus to promote student education