Rocio Blazquez
VP Sales Strategy & Development
Sopela
Summary
Multi-talented Senior Executive knowledgeable about sales, Strategy and people management with 25 years of experience. Successful at stepping into diverse positions and making immediate positive contributions. Focused on maximizing revenues, improving processes and building highly motivated teams. Skilled in coaching and mentoring, consistently achieving ambitious targets and profitability.
Overview
1825
1825
years of professional experience
3
3
years of post-secondary education
Work History
VP Sales Strategy, Development and B2B
Aeromexico
Mexico
08.2023 - Current
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and revenue maximization.
- Collaborated with senior management to develop strategic initiatives goals and KPI`s.
- Identified opportunities to improve business process flows and productivity.
- Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
VP Sales USA & Canada
Aeromexico
12.2019 - 07.2023
- In charge of developing Joint Venture with Delta Airline for the transborder market US-MX
- Identified opportunities to improve business and maximize revenue and profitability through a cross commercial collaboration.
- Negotiated high-value contracts
- Ensured regulatory compliance at all times
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
Regional Sales Director EMEA & Asia
Aeromexico
Madrid
11.2010 - 10.2019
- Design of sales strategy , plans and setting teams goals and KPI`s.
- Organized successful new station launches ( BCN, LHR, AMS,ICN) promotional events, and trade shows that generated significant brand exposure within the region.
- Developed and executed sales plans for consistent growth in revenue and profitability.
- Prepared and reviewed annual budgets.
- Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
Commercial Sales Manager
Costa Cruises,italy
Madrid
09.200 - 10.201
- Provided extensive leadership by effectively communicating strategic goals KPI`s and sales plans.
- Support to optimized pricing strategies based on market analysis findings
- Developed strong relationships with key clients, leading to long-term business growth and increased brand loyalty.
- Analyzed sales data and developing strategies and action plans.
- Team transformation towards a high-performance team through ongoing training and coaching.
- Collaborated with marketing department to create effective promotional materials resulting in increased brand awareness.
Regional Sales Manager
Spanair
01.2004 - 09.2009
- Responsible of designing and implementing sales plan in Spain and international markets.
- Maximizing offline markets through GSA`s management
- Managed team of Keay account managers and consistently achieved high sales targets, increasing Corporate and agencies market Share
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
- Generated detailed sales reports and forecasts to analyze performance and track sales progress vs Budget.
Education
Tourism Management
University Rey Juan Carlos
Madrid, Spain 09.1993 - 06.1996
Skills
Team leadership
Strategic planning
Coaching and mentoring
Decision-making
Results-driven
Process improvement
Critical thinking
Business development
Data analysis
Account management
Timeline
VP Sales Strategy, Development and B2B
Aeromexico
08.2023 - Current
VP Sales USA & Canada
Aeromexico
12.2019 - 07.2023
Regional Sales Director EMEA & Asia
Aeromexico
11.2010 - 10.2019
Regional Sales Manager
Spanair
01.2004 - 09.2009
Tourism Management
University Rey Juan Carlos
09.1993 - 06.1996
Commercial Sales Manager
Costa Cruises,italy
09.200 - 10.201
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