Summary
Overview
Work history
Education
Skills
Websites
Accomplishments
Certification
Additional Information
Languages
Affiliations
Timeline
Generic
ROBERT BAYLEY

ROBERT BAYLEY

Barcelona,Spain

Summary

I’m a Product Manager with 12+ years’ experience shaping AI-driven solutions that help organizations scale smarter, faster, and with less friction. My focus: turning data complexity into actionable insights and delivering products that merge business strategy with cutting-edge AI/ML technology.

What makes me stand out? I don’t just ship dashboards or automate processes—I design transformational products that bring immediate value to teams and customers by:

  • Building next-gen analytics platforms → Moving beyond static reporting into conversational, prompting-based dashboards that let stakeholders query data in natural language and make faster, smarter decisions.
  • Scaling data quality through AI/ML → Introducing ML-driven categorization, enrichment, and validation that remove manual bottlenecks, synchronize product data, and improve accuracy across global markets.
  • Accelerating time-to-market → Leveraging GenAI to auto-generate product attributes and content, enabling quicker onboarding of new products and richer customer experiences on digital platforms.
  • Automating with agentic feedback loops → Embedding continuous learning systems where AI refines recommendations based on real-world performance, driving both efficiency and long-term business resilience.

📊 The Business Impact I Deliver

  • Reduced manual effort in data management → freeing teams to focus on strategy, not clean-up.
  • Unified disparate data sources → creating single sources of truth that scale across markets.
  • Enhanced customer journeys → richer PDPs, better product discoverability, and faster launches.
  • Elevated decision-making → leaders equipped with AI-powered insights, not static reports.

🌍 My Product Philosophy
Great product management means empowering both business and technical teams:

  • For stakeholders → intuitive, conversational tools that make insights accessible to everyone.
  • For engineering & data science teams → clear backlogs and forward-looking roadmaps that inspire innovation without losing sight of delivery.
  • For the business as a whole → measurable value creation where AI is not a buzzword, but a driver of revenue, efficiency, and customer experience.

🔎 What I’m Exploring Next
I’m passionate about pushing the boundaries of GenAI, ML, and agentic product methodologies to create enterprise solutions that are predictive, automated, and human-centric. The kind of solutions that don’t just keep pace with the market—they set the pace.

👉 If your organization is looking for a Product Leader who blends AI-first vision with delivery execution, let’s connect. I bring the track record, creativity, and focus to turn AI from experiments into scalable products with real business impact.

Overview

9
9
years of professional experience
1
1
Certification

Work history

Senior Product Manager

Media Markt Espana
Barcelona & Tenerife (Remote), Spain
11.2023 - Current

Driving the future of product data and analytics by delivering AI-driven, scalable solutions across 11 countries. I lead 12 products on a medium- to long-term roadmap, managing the full product development cycle—from strategy and prototyping to rollout and adoption—while aligning stakeholders across business and tech.


Highlights of Impact:

  • AI & GenAI Leadership → Pioneering ML and LLM-powered solutions that automate product data management, reduce manual effort, and accelerate time-to-market for new product launches.
  • Data Standardization Across Markets → Synchronizing diverse data sources into unified, scalable models that ensure consistency, quality, and accuracy across all countries.
  • Next-Gen Analytics → Built advanced dashboards and reporting platforms that give managers a one-stop view into product data quality, visibility, and enriched customer touchpoints.
  • Automation & Feedback Loops → Implemented ML-based feedback systems that continuously improve accuracy and streamline data processes, enhancing both internal efficiency and customer experience.
  • Strategic Product Ownership → Oversee multi-country roll outs, balancing delivery strategy with long-term vision while ensuring business value is front and center.


📊 Result: Transformed product data management from manual, fragmented processes into AI-first, feedback-driven solutions that power scalable growth, smarter decision-making, and richer digital experiences across Europe.

Product Manager

Advito
Barcelona (Remote), Spain
07.2019 - 10.2023

Managed a global client base of 45, driving innovation in ML and predictive analytics to deliver scalable, insight-driven products. Owned the end-to-end product lifecycle from discovery to delivery, ensuring business needs translated into technical execution.


Key Contributions & Impact:

  • AI & Predictive Analytics → Developed new product ideas and models leveraging ML to forecast demand and optimize client outcomes.
  • Product Strategy & Roadmaps → Prioritized backlogs and roadmaps to align features with business goals and measurable success metrics.
  • Stakeholder & Client Engagement → Led weekly client sessions to capture needs, align expectations, and strengthen global partnerships.
  • Cross-Functional Leadership → Defined user stories, specs, and features into actionable work orders, ensuring clear communication across engineering and product teams.
  • Collaboration & Differentiation → Partnered with product managers to reduce feature overlap and sharpen product positioning.
  • Vendor & API Integrations → Built strong vendor relationships and focused on API/AI/ML integrations to enhance product value and scalability.


Skills & Methods:
Product Management | Machine Learning | Predictive Analytics | Roadmap Prioritization | API Integrations | Global Client Management | Stakeholder Engagement | Vendor Relations | Agile Delivery

Senior Data Analyst

LGC London
London, England
11.2018 - 06.2019

Focused on reporting, data governance, and data management to strengthen enterprise-wide data quality and efficiency.


  • Identified and evaluated data management metrics to recommend improvements.
  • Developed APIs and collection strategies to optimize statistical efficiency.
  • Built scripts and queries to extract and analyze data from multiple sources.


Skills: Data Governance | Reporting | SQL | API Development | Data Quality | Data Analysis

BI System Consultant

Wells Fargo London
London, England
08.2016 - 10.2018

Directed international reporting streams across EMEA, APAC, LATAM, and India, overseeing projects from concept to completion with a focus on scalability, compliance, and automation.


  • Provided analytical leadership on the architecture and design of data warehouses and dashboards, identifying solutions and delivering actionable recommendations.
  • Successfully led UAT and regression testing for dashboard development, ensuring quality and reliability of reporting platforms.
  • Streamlined internal processes by introducing automation and conducting technology procurement gap analyses, delivering efficiencies in the asset lifecycle.


Skills: Global Reporting | Data Architecture | Dashboard Development | UAT & Testing | Process Automation | Procurement Optimization | Stakeholder Leadership

Education

Engineering Diploma - Computer Engineering

Damelin College

Skills

  • AI and machine learning
  • AI integration and application
  • Leadership and team management
  • Product development and innovation
  • Business intelligence and analysis
  • Vision mapping and strategy
  • Budget management and oversight
  • Effective communication skills
  • Agile project management
  • Stakeholder relationship management
  • Jira proficiency
  • Product life cycle management
  • Product launches

Accomplishments

Achieved employee recognition internally with focus on "working with integrity" by completing new product feature deliverables in tight timescales with accuracy and efficiency.

Certification

CSPO - Certified Scrum Product Owner

Additional Information

Outside of work, I’m passionate about music production, spending time in the studio creating and experimenting with new sounds. When the waves allow, you’ll find me surfing, or simply enjoying life in the outdoors with my daughter and our dog. I love exploring new cities, traveling, and discovering different cultures, which keeps me curious and inspired. These pursuits keep me balanced, creative, and always open to fresh perspectives.

Languages

English
Native language
English
Native
Spanish
Upper intermediate
Afrikaans
Elementary

Affiliations

  • Music Production
  • Surfing
  • Skating

Timeline

Senior Product Manager

Media Markt Espana
11.2023 - Current

Product Manager

Advito
07.2019 - 10.2023

Senior Data Analyst

LGC London
11.2018 - 06.2019

BI System Consultant

Wells Fargo London
08.2016 - 10.2018

Engineering Diploma - Computer Engineering

Damelin College
ROBERT BAYLEY