Rita Occhiuto
Barcelona
Summary
Senior Marketing & Communication Manager with extensive experience in the fashion, beauty and luxury industries. I combine strategic thinking and creative vision to build strong brand positioning and integrated communication ecosystems. With a cross-functional background spanning strategy, PR and production, I bring a 360° understanding of the creative process — from insight development to activation — driving brand growth through data-informed and results-oriented approaches.
Overview
9
9
years of professional experience
Work History
Communication and PR Manager
Kaleos
Barcelona
02.2023 - Current
- Lead global PR & Communication strategy across online and offline channels
- Define and execute integrated communication plans aligned with brand and business objectives
- Manage international press, influencers and strategic brand collaborations
- Oversee budget allocation, partnerships and media performance optimization
Senior Strategy Manager
Spring Studios
Milan
01.2020 - 01.2023
- Developed brand and communication strategies for fashion & luxury clients
- Designed integrated ADV campaigns from strategic insight to creative execution
- Translated consumer insights into positioning frameworks and storytelling concepts
- Led strategic direction within multidisciplinary creative teams
Project Manager and Producer
Domingo Communication
Milan
05.2017 - 12.2019
- Managed end-to-end production of shootings, digital activations and brand events
- Controlled budgets, timelines and cross-functional coordination
- Ensured high-quality execution under tight deadlines
Education
Bachelor's degree - Marketing & Communication
Institute of European Design
Milan07-2016
Skills
- Communication Strategy
- Brand Positioning
- PR & Media Relations
- Content Strategy
- Integrated Campaigns
- Budget Management
- Team Leadership
- Creative Direction
- Data-Driven Decision Making
Languages
- Italian, Native language
- English, Advanced
- Spanish, Advanced
Timeline
Communication and PR Manager
Kaleos
02.2023 - Current
Senior Strategy Manager
Spring Studios
01.2020 - 01.2023
Project Manager and Producer
Domingo Communication
05.2017 - 12.2019
Bachelor's degree - Marketing & Communication
Institute of European Design