Richard James Cotterill
Valencia
Summary
Experienced with global sales management and developing comprehensive strategies to capture market share and increase revenue. Utilizes deep understanding of international markets to tailor sales approaches that resonate with diverse client bases. Track record of leading high-performing teams and implementing effective sales processes.
Overview
16
16
years of professional experience
Work History
Global Sales Director
EFI
05.2021 - 07.2024
- Conducted comprehensive market research for informed decision-making and strategic planning.
- Collaborated with cross-functional teams to develop effective product launch strategies, accelerating market penetration.
- Expanded market share by identifying new business opportunities and establishing strong partnerships.
- Initiated strategic partnerships with distributors for expanded reach into international markets.
- Led a high-performing sales team for consistent achievement of sales targets and growth objectives.
- Forged strong relationships with internal stakeholders across departments to ensure alignment of goals.
- Increased global sales revenue by developing and implementing effective sales strategies.
Head of Digital Sales
BHS
11.2019 - 04.2021
- Created comprehensive go-to-market strategy.
- Pinpointed beta site clients in Europe and USA.
- Create marketing materials.
- Organize and oversee client functions.
- Conducted training sessions for sales team.
- Prepare and attend trade shows
- Key contact between Sales and product marketing
- Develop digital print strategy for China market
- Identify local OEM partner
- Set up joint development agreement
- Support local recruitment
- Develop pricing strategy for machine and inks
- Set budget in line with global and regional senior management
Business Manager
Fujifilm Graphics
06.2009 - 09.2019
- High end inkjet equipment sales support for Fujifilm companies and distributors across EMEA
- Delivered annual equipment sales budget for the region
- Opened new geographical markets
- Commercial liaison with OEM’s
- CRM Implementation and management
OEM Channel Manager
Fujifilmsericol
05.2008 - 05.2009
- Facilitated channel engagement to support territory sales goals.
- Articulated value proposition to assigned territory partners to maintain and increase share of partner business.
- Cultivated and developed strategic partnerships to build assigned territory.
- Developed solid working knowledge of products to understand benefits to potential customers.
Skills
- Customer engagement
- Negotiation expertise
- Sales process optimization
- Salesforce proficiency
- Revenue growth
- Negotiation
- Sales pipeline management
- New territory penetration
- Decision-making
- Goal setting and achievement
Personal Information
- Date of Birth: 06/09/67
- Nationality: British
Accreditations
- Leadership Development Limited (LDL), Professional negotiating skills, Effective business presentation skills, Key account development, Project Management
- Chartered Institute of Marketing (CIM), Negotiation Masterclass
- Ashridge Consulting, Leadership Development Programme
Timeline
Global Sales Director
EFI
05.2021 - 07.2024
Head of Digital Sales
BHS
11.2019 - 04.2021
Business Manager
Fujifilm Graphics
06.2009 - 09.2019
OEM Channel Manager
Fujifilmsericol
05.2008 - 05.2009
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