Ricardo Assunção Sousa
Marketing | Digital Marketing | Project Management | Content Management | Copywriting | SEO | SEM | SM
Lisbon
Summary
Multifaceted digital marketing manager with 10+ years of experience writing, editing and researching broad range of content. Knowledgeable in online content design, project coordination and configuration management. Recognized for mentoring staff in best practices of writing, grammar and style.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
4
4
Languages
Work History
Performance Manager
Lisbon
06.2022 - Current
- Transform existing processes and rebuilt front/back office to optimize information utility and process efficiency.
- Track, analyze and execute quality and continuous improvement initiatives to help markets reach their ey performance indicators.
- Deliver and analyses insights and improvements to define and drive growth across brand key performance indicators.
- Develop CRM strategy to follow the markets growth strategy
Digital Marketing
Consultant
Lisbon
12.2019 - 07.2022
- Clients: Cofidis and Feu Vert
- Digital Strategy; Content Management; Project Management
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Optimized e-commerce campaigns through A/B testing for cross-selling and up selling.
Content Manager
Grupo Ageas Portugal
Lisbon
11.2016 - 11.2019
- Used content management system to analyze user engagement and website traffic metrics.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Managed content distribution to online channels and social media platforms.
- Edited and sourced website using Umbraco and HTML/CSS.
- Utilized analytics and site metrics to determine areas of improvement.
- Directed content of website by gathering information and integrating data from other departments.
- Coordinated with developers and designers to confirm websites are user-friendly, visually appealing and optimized for SEO.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Worked with art directors to create dynamic websites.
- Managed 800k budget on online advertising.
Content Writer
Hifficiency
Lisbon
05.2016 - 10.2016
- Completed thorough research into assigned topics.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic and lead generation.
- Performed keyword research to optimize content for SEO.
Content Manager & SEO Strategist
Novabase - Collab
Lisbon
10.2013 - 11.2014
- Trained support staff in site implementation, updating and maintenance procedures.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Proven ability to develop and implement creative solutions to complex problems.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
- Managed communication and marketing strategy in a B2B project.
Country Marketing & Communication Manager
Corporación Dermoestética
Lisbon, Valencia
09.2012 - 09.2013
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Coordinated advocacy relations meetings and prepared necessary materials in advance.
- Developed communications strategies to drive forward progress in public relations.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Demonstrated creativity and resourcefulness through the development of innovative solutions.
International Marketing Assistant
eDreams
Barcelona
08.2011 - 07.2012
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
- Wrote and distributed press releases to increase brand visibility.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Establish competitive and profitable pricing strategies for portuguese speaking markets.
Copywriter
Lowe, Ogilvy, Y&R, Publicis
Lisbon, New York & Paris
10.2008 - 06.2011
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Formatted copy to align with project-specific guidelines.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Collaborated with illustrators and photographers to enhance content.
Education
Master of Arts - Copywriting
Miami Ad School
Madrid, Spain 10.2007 - 10.2009
Bachelor of Arts - Marketing & Advertising
Escola Superior De Comunicação Social
Lisbon, Portugal 09.2004 - 07.2007
Skills
CMS management (Umbraco, Wordpress, SAP Joomla, Sharepoint
Soft Skills
Creativity; Empathy; Adaptability; Resilience; Team Work
Hobbies
Carpenter on my spare time, I have built an unique home, a mirror of myself. Where I can welcome my friends and family, cook for them or just relax and remember my trips around the world.
Timeline
Performance Manager
06.2022 - Current
Digital Marketing
Consultant
12.2019 - 07.2022
Content Manager
Grupo Ageas Portugal
11.2016 - 11.2019
Content Writer
Hifficiency
05.2016 - 10.2016
Content Manager & SEO Strategist
Novabase - Collab
10.2013 - 11.2014
Country Marketing & Communication Manager
Corporación Dermoestética
09.2012 - 09.2013
International Marketing Assistant
eDreams
08.2011 - 07.2012
Copywriter
Lowe, Ogilvy, Y&R, Publicis
10.2008 - 06.2011
Master of Arts - Copywriting
Miami Ad School
10.2007 - 10.2009
Bachelor of Arts - Marketing & Advertising
Escola Superior De Comunicação Social
09.2004 - 07.2007
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