Ricardo Martinez
Barcelona
Summary
Senior executive specialized in strategic leadership of sales and business development, with over 15 years of experience leading teams and managing sales channels globally in the technology and telecommunications sectors. Extensive experience working with C-suite clients in implementing innovative business strategies that generate sustainable growth and optimize the customer experience. Focus includes integrating advanced technology, process digitalization (Industry 4.0), and managing multifunctional teams to achieve ambitious growth targets.
Overview
1825
1825
years of professional experience
1
1
Certification
Work History
Global Sales & Business Development Director
SmarterMRP
09.2022 - Current
- Developed the global sales strategy, managing an international team and expanding distribution channels in key markets across EMEA and Latin America
- Key Achievement: Increased the global distributor network by 25% and optimized the sales process, improving conversion rates by 15%
- Spearheaded innovative marketing strategies to elevate brand awareness and attract potential clients.
- Created customized solutions for clients by understanding their unique needs and preferences, leading to enhanced customer satisfaction levels.
- Provided market feedback to company leaders
Sales & Business Development Director
Tesalia Redes S.A.
08.2021 - 09.2022
- Responsible for creating and implementing growth strategies for key accounts, driving expansion in B2B and B2C markets
- Key Achievement: Increased annual sales by 20% through optimizing sales channels and improving the customer experience
Global B2B & Business Development Chief Officer
MediaMarktSaturn
07.201 - 12.2021
- Led the expansion of a new business line across 12 countries, focusing on the digitalization and transformation of solutions for corporate clients
- Key Achievement: Achieved revenue growth from €500M in 2018 to €1.3B in 2021, leading the omnichannel strategy for B2B and consumer sales
Business Development Leader (Retail & B2B)
Apple
03.2012 - 05.2015
- Responsible for developing and executing the B2B sales strategy in Spain, increasing market penetration in the professional sector
- Key Achievement: Increased client loyalty by 50% and led a sales team that consistently exceeded quarterly and annual targets
- Built relationships with customers and community to promote long term business growth.
- Maintained accurate records of all prospecting activities using CRM software tools for effective lead tracking and follow-up efforts.
Regional Director EMEA South
Dell EMC – Iomega Division
01.2010 - 02.2011
- Led the regional team for the in Southern Europe, managing five countries and generating $250M in revenue in B2B and B2C markets
- Key Achievement: Exceeded sales targets by 20% through developing channel strategies that expanded market share in the SMB and telecom sectors
- Increased regional sales by implementing targeted marketing strategies and fostering strong relationships with key clients.
- Championed organizational culture change initiatives that fostered collaboration, innovation, and continuous improvement across all levels of the organization.
- Visited sites periodically to view service levels and adherence to global service standards.
- Monitored staff performance by actively engaging in and observing day-to-day activities.
- Analyzed market trends to inform strategic decision-making, adapting quickly to changing conditions for sustained success.
- Delivered comprehensive training programs to build highly skilled teams capable of delivering on company goals and objectives.
- Developed and executed successful business plans, resulting in increased market share and profitability.
- Collaborated with cross-functional teams to develop new products and services, meeting customer demands while driving revenue growth.
Sales Director EMEA
Dell EMC
06.2002 - 01.2010
- Managed sales operations across EMEA, overseeing key accounts, distributors, and retailers in key markets
- Key Achievement: Improved team efficiency by 30% and achieved a 15% year-on-year revenue growth by expanding sales channels
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated high-value contracts with key clients, ensuring mutually beneficial outcomes for all parties involved.
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
Education
Degree in Network Administration And Cybersecurity - Computer And Information Sciences
Departament D'Educació I Formació Professional
Barcelona01.2024
MBA Business Management Program - Business Administration And Management
IESE Business School
Barcelona01.2006
History - History
University of Barcelona
Barcelona01.1994
Skills
- Strategic Planning
- Project Management
- New Business Development
- Goals and performance
- Pipeline Management
- Mentoring and Coaching
- Effective negotiator
Certification
- Agile Methodologies
- Digital Technologies Case Studies: AI, IoT, Robotics, Blockchain
- Servant Leadership (Ken Blanchard)
Accomplishments
- Increased sales conversion by 30% at SmarterMRP, optimizing sales processes and aligning multifunctional teams.
- Expanded MediaMarktSaturn to 12 countries, achieving €1.3B in annual revenue through an omnichannel sales strategy and digital solutions.
- Achieved a 20% increase in sales at Tesalia Redes S.A. by optimizing sales channels and enhancing the customer experience.
- Led the regional team at Dell EMC, generating $250M in annual revenue and expanding market share in EMEA.
- Generated €300M in annual revenue at TD Synnex, leading a multichannel sales team and developing successful B2B and B2C sales strategies.
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
Portuguese
Advanced (C1)
Italian
Upper intermediate (B2)
French
Intermediate (B1)
Catalan
Bilingual or Proficient (C2)
Timeline
Global Sales & Business Development Director
SmarterMRP
09.2022 - Current
Sales & Business Development Director
Tesalia Redes S.A.
08.2021 - 09.2022
Business Development Leader (Retail & B2B)
Apple
03.2012 - 05.2015
Regional Director EMEA South
Dell EMC – Iomega Division
01.2010 - 02.2011
Sales Director EMEA
Dell EMC
06.2002 - 01.2010
Degree in Network Administration And Cybersecurity - Computer And Information Sciences
Departament D'Educació I Formació Professional
MBA Business Management Program - Business Administration And Management
IESE Business School
History - History
University of Barcelona
Global B2B & Business Development Chief Officer
MediaMarktSaturn
07.201 - 12.2021
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