Riad Beladi
Torrevieja
Summary
Dynamic leader with a solid background in international advertising sales and audience engagement. Expertise in organizing events and executing digital marketing strategies, achieving and surpassing performance goals. Strategic planning and public relations proficiency have significantly boosted brand visibility and improved media connections.
Overview
40
40
years of professional experience
Work History
Director - Publications, Events & Sales
International Supermarket News (ISN Media)
London
01.2001 - Current
- Directed international advertising sales and global marketing campaigns.
- Organised and led the World Fruit and Vegetable Show, expanding international participation.
- Supervised four international publications, increasing audience engagement and industry impact.
- Managed and motivated sales and marketing teams to exceed targets consistently.
- Developed and implemented digital marketing strategies across web and social platforms.
- Conducted high-profile interviews with company directors to promote brands and products.
- Designed and delivered tailored PR strategies to support product launches and exhibitions.
- Increased news coverage by 200% and exceeded press engagement quotas.
- Delivered keynote speeches and represented ISN at major global events.
Senior Manager - Sales & Trade Shows
Diplomatic Group
London
01.1987 - 01.2001
- Led B2B sales of exhibition and advertising space, managing a team of 40 professionals.
- Launched multiple successful trade shows, from planning to execution.
- Fostered strong relationships with exhibitors and developed visitor acquisition strategies.
Senior Sales Executive
Sterling Publications & Events
London
01.1985 - 01.1987
- Managed a high-performing B2B sales team.
- Achieved over $1 million in sales for four consecutive years.
- Promoted brand knowledge among team members, improving client relationships and conversions.
Education
BA - Business and Marketing
University College London (UCL)
01.1987
Skills
- Event organization and trade shows
- Public relations and media communication
- Sales leadership and B2B sales
- Team motivation and cross-functional collaboration
- Digital marketing and online campaigns
- Market expansion strategy
- Interviewing and industry promotion
- Advertising and publishing
- Strategic planning and execution
Accomplishments
- Organised the World Fruit and Vegetable Show with international acclaim.
- Exceeded $1M in sales for four consecutive years.
- Directed four major publications, increasing market influence.
- Interviewed over 100 directors and industry leaders to promote international products.
- Expanded ISN Media's digital presence through targeted digital marketing strategies.
- Boosted event participation and media reach by over 200%.
Languages
- English (Native)
- Arabic (Native)
- French (Native)
Locations
- Calle Pedro Lorca
- Torrevieja, Spain
Languages
English
First Language
French
Proficient (C2)
C2
Arabic
Proficient (C2)
C2
Personal Information
very sporty marathon runner
References
References available upon request.
Timeline
Director - Publications, Events & Sales
International Supermarket News (ISN Media)
01.2001 - Current
Senior Manager - Sales & Trade Shows
Diplomatic Group
01.1987 - 01.2001
Senior Sales Executive
Sterling Publications & Events
01.1985 - 01.1987
BA - Business and Marketing
University College London (UCL)
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