Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Locations
Languages
Personal Information
References
Timeline
Generic

Riad Beladi

Torrevieja

Summary

Dynamic leader with a solid background in international advertising sales and audience engagement. Expertise in organizing events and executing digital marketing strategies, achieving and surpassing performance goals. Strategic planning and public relations proficiency have significantly boosted brand visibility and improved media connections.

Overview

40
40
years of professional experience

Work History

Director - Publications, Events & Sales

International Supermarket News (ISN Media)
London
01.2001 - Current
  • Directed international advertising sales and global marketing campaigns.
  • Organised and led the World Fruit and Vegetable Show, expanding international participation.
  • Supervised four international publications, increasing audience engagement and industry impact.
  • Managed and motivated sales and marketing teams to exceed targets consistently.
  • Developed and implemented digital marketing strategies across web and social platforms.
  • Conducted high-profile interviews with company directors to promote brands and products.
  • Designed and delivered tailored PR strategies to support product launches and exhibitions.
  • Increased news coverage by 200% and exceeded press engagement quotas.
  • Delivered keynote speeches and represented ISN at major global events.

Senior Manager - Sales & Trade Shows

Diplomatic Group
London
01.1987 - 01.2001
  • Led B2B sales of exhibition and advertising space, managing a team of 40 professionals.
  • Launched multiple successful trade shows, from planning to execution.
  • Fostered strong relationships with exhibitors and developed visitor acquisition strategies.

Senior Sales Executive

Sterling Publications & Events
London
01.1985 - 01.1987
  • Managed a high-performing B2B sales team.
  • Achieved over $1 million in sales for four consecutive years.
  • Promoted brand knowledge among team members, improving client relationships and conversions.

Education

BA - Business and Marketing

University College London (UCL)
01.1987

Skills

  • Event organization and trade shows
  • Public relations and media communication
  • Sales leadership and B2B sales
  • Team motivation and cross-functional collaboration
  • Digital marketing and online campaigns
  • Market expansion strategy
  • Interviewing and industry promotion
  • Advertising and publishing
  • Strategic planning and execution

Accomplishments

  • Organised the World Fruit and Vegetable Show with international acclaim.
  • Exceeded $1M in sales for four consecutive years.
  • Directed four major publications, increasing market influence.
  • Interviewed over 100 directors and industry leaders to promote international products.
  • Expanded ISN Media's digital presence through targeted digital marketing strategies.
  • Boosted event participation and media reach by over 200%.

Languages

  • English (Native)
  • Arabic (Native)
  • French (Native)

Locations

  • Calle Pedro Lorca
  • Torrevieja, Spain

Languages

English
First Language
French
Proficient (C2)
C2
Arabic
Proficient (C2)
C2

Personal Information

very sporty marathon runner 

References

References available upon request.

Timeline

Director - Publications, Events & Sales

International Supermarket News (ISN Media)
01.2001 - Current

Senior Manager - Sales & Trade Shows

Diplomatic Group
01.1987 - 01.2001

Senior Sales Executive

Sterling Publications & Events
01.1985 - 01.1987

BA - Business and Marketing

University College London (UCL)
Riad Beladi