Dynamic leader with a solid background in international advertising sales and audience engagement. Expertise in organizing events and executing digital marketing strategies, achieving and surpassing performance goals. Strategic planning and public relations proficiency have significantly boosted brand visibility and improved media connections.
Overview
40
40
years of professional experience
Work History
Director - Publications, Events & Sales
International Supermarket News (ISN Media)
London
01.2001 - Current
Directed international advertising sales and global marketing campaigns.
Organised and led the World Fruit and Vegetable Show, expanding international participation.
Supervised four international publications, increasing audience engagement and industry impact.
Managed and motivated sales and marketing teams to exceed targets consistently.
Developed and implemented digital marketing strategies across web and social platforms.
Conducted high-profile interviews with company directors to promote brands and products.
Designed and delivered tailored PR strategies to support product launches and exhibitions.
Increased news coverage by 200% and exceeded press engagement quotas.
Delivered keynote speeches and represented ISN at major global events.
Senior Manager - Sales & Trade Shows
Diplomatic Group
London
01.1987 - 01.2001
Led B2B sales of exhibition and advertising space, managing a team of 40 professionals.
Launched multiple successful trade shows, from planning to execution.
Fostered strong relationships with exhibitors and developed visitor acquisition strategies.
Senior Sales Executive
Sterling Publications & Events
London
01.1985 - 01.1987
Managed a high-performing B2B sales team.
Achieved over $1 million in sales for four consecutive years.
Promoted brand knowledge among team members, improving client relationships and conversions.
Education
BA - Business and Marketing
University College London (UCL)
01.1987
Skills
Event organization and trade shows
Public relations and media communication
Sales leadership and B2B sales
Team motivation and cross-functional collaboration
Group Procurement Lead / Acting head of procurement at International Media Investments/Sky News ArabiaGroup Procurement Lead / Acting head of procurement at International Media Investments/Sky News Arabia
Reporter at Gold Mountain California News Media (formerly Gold Country MediaReporter at Gold Mountain California News Media (formerly Gold Country Media