RAHUL KEWALE

Led the strategic direction and technical oversight of marketing technology solutions, with a focus on platforms such as Salesforce Sales Cloud, Marketing Cloud, Tealium, and OneTrust at Schneider Electric. Directed the migration from Marketo to Salesforce Marketing Cloud (SFMC) for 5 pilot markets to enhance multi-channel customer journeys and improve B2B and B2C communications. Integrated SFMC with Taelium CDP using Rest API’s and AWS S3 buckets for profie stitching and scoring to generate insights and intelligent segmentation.

Key Responsibilities:

• Provided leadership in defining product vision, roadmap, and feature prioritization, aligning marketing technology initiatives with business objectives.

• Acted as a subject-matter expert in Salesforce Marketing Cloud, guiding cross-functional teams through configuration, customization, and integration to support global marketing efforts.

• Owned the entire product lifecycle—from requirements gathering and solution design to implementation, testing, and optimization—ensuring scalable and robust marketing technology solutions.

• Collaborated with stakeholders, including business units, technical teams, and vendors, to translate business requirements into technical roadmaps and solution architectures that meet budget and timeline constraints.

• Worked closely with offshore development teams from Nagarro, based in India, in an Agile environment, using the Atlassian suite (JIRA, Confluence) for project management.

• Conducted crucial ceremonies (with architects, developers, business users, testers to ensure smooth rollout of product features.

• Drove continuous innovation by evaluating new features and best practices within Salesforce Marketing Cloud, ensuring the platform’s evolution to meet business needs.

• Developed governance frameworks, documentation, and training materials to ensure consistent usage, compliance, and optimization of SFMC across the organization.

• Partnered with internal IT and external vendors to develop custom solutions and integrations, troubleshoot technical issues, implement system enhancements, and ensure the scalability and reliability of marketing technology solutions.

Managed projects with a total revenue of $7.5M, leading a multidisciplinary team of 20 members across design, data, development, marketing automation, SEO, and web/app development. Delivered impactful marketing technology solutions for clients including Merck Pharma (Animal Health), Reckitt (Baby Health), Coca-Cola, McDonald’s, and Westminster Abbey, leveraging advanced platforms in their martech stacks such as Salesforce Sales Cloud, Marketing Cloud, Marketing Cloud Personalization (Interaction Studio), Pardot, Data Cloud, Tealium, OneTrust, Gigya, Tableau, and Power BI.

Key Responsibilities:

• Led the migration of legacy platforms like Mailchimp and HubSpot to Salesforce Marketing Cloud (SFMC) and Customer Data Platforms (CDPs) for various clients using integration platforms such as MuleSoft or APIs, ensuring alignment with Enterprise Architecture frameworks.

• Developed and executed martech strategies that optimized customer engagement and drove business growth, aligning technological solutions with client goals across various channels (web, email, SMS, push notifications).

• Oversaw the end-to-end optimization of communication assets on SFMC during Merck’s migration from Mailchimp, enhancing the customer journey and delivering seamless experiences across multiple touchpoints.

• Consolidated customer and pet profile data into Salesforce Data Cloud, unlocking critical insights for Merck’s Strategy and Insights team, which improved segmentation and engagement strategies.

• Streamlined operations by creating efficient processes and workflows, resulting in a 15% increase in profitability across business units through enhanced resource utilization.

• Evaluated and integrated advanced tools within clients’ martech stacks, ensuring they remained competitive and ahead of industry trends.

• Collaborated closely with cross-functional teams, ensuring seamless integration of martech solutions while aligning with business objectives.

• Provided data-driven insights and recommendations to clients, influencing decision-making and continuously optimizing marketing campaigns to maximize ROI.

• Stayed at the forefront of industry trends and emerging technologies, driving innovation and maintaining a competitive advantage for clients.

As the platform owner for Bacardi’s marketing technology stack, I led the strategic direction and development of key platforms including Salesforce Marketing Cloud (SFMC), Data Cloud, Sales Cloud, OneTrust, Gigya, Databricks, and Power BI. Responsible for managing stakeholder relationships, vendor selection, and internal technical teams, I ensured seamless execution of the multi-brand, multi-country rollout across 7 key brands from legacy systems to the Salesforce ecosystem.

Key Responsibilities:

• Spearheaded the evaluation and selection of technology vendors through RFI and RFP processes, ensuring alignment with Bacardi’s customer experience goals and technology needs.

• Managed an annual platform build and run budget of $1.5M, delivering solutions that drove innovation and maximized ROI across multiple phased rollouts.

• Led cross-functional teams, including offshore partners (Accenture for technology development and EPAM for marketing campaign management), in the agile delivery of martech solutions, ensuring alignment with business objectives and seamless integration across platforms.

• Collaborated with stakeholders to gather requirements, prioritize features, and define user stories, ensuring a customer-centric approach throughout the product lifecycle.

• Oversaw the technical architecture and managed the Enterprise Architecture (EA) framework for integrations using API’s and Azure Data Layer, while proactively managing technical debt and total cost of ownership (TCO).

• Acted as the primary liaison between business units, IT teams, and external vendors, fostering strong partnerships and facilitating clear communication to meet project goals and timelines.

• Leveraged advanced data analytics and market research to identify opportunities for product enhancements, driving continuous improvement and optimizing Bacardi’s marketing technology investments.

• Migrated 7 key Bacardi brands from legacy stacks to Salesforce platforms, ensuring a smooth transition while enhancing data consolidation and customer experience through advanced platform capabilities.

• Consolidated customer profiles across multiple brands to present 360 view of customer to share insights to interested stakeholders for unlocking different use cases.

• Stayed current with emerging martech technologies, trends, and best practices, using insights to inform Bacardi’s long-term product strategy and maintain a competitive edge in the market.

As a consultant, I partnered with global organizations including Nissan, Oxfam Intermon, Amsterdam Trade Bank, and EBMT to drive transformative change through innovative marketing technology strategies. With project sizes exceeding $2M, I leveraged my expertise in strategy, analytics, and technology to unlock business potential and deliver measurable results.

Key Responsibilities:

• Developed and executed forward-thinking marketing technology strategies for clients, enhancing customer experiences and driving business growth.

• Collaborated closely with client teams to design tailored solutions using platforms such as Salesforce Marketing Cloud (SFMC), Data Cloud, Commerce Cloud, and MuleSoft, ensuring seamless integration across digital ecosystems.

• Led initiatives that empowered clients to remain competitive in the rapidly evolving digital landscape by adopting cutting-edge solutions and leveraging industry-leading platforms.

• Enhanced customer engagement and optimized marketing operations through data-driven insights, enabling clients to make informed decisions and improve ROI.

• Provided strategic guidance on the development and operationalization of martech solutions, aligning technology investments with long-term business objectives.

As a consultant, I led the end-to-end solution architecture and delivery of Salesforce projects for clients such as Greenpeace UK, Survival UK, Children’s Health Foundation, African Leadership University, and Atletico Madrid. Leveraging deep expertise in Salesforce CRM, Marketing Cloud (SFMC), Data Cloud, Commerce Cloud, and MuleSoft, I provided innovative solutions that addressed complex business challenges and drove digital transformation.

Key Responsibilities:

• Spearheaded the design and implementation of scalable, sustainable Salesforce solutions, tailoring them to clients’ unique requirements to deliver measurable business value.

• Led a team of 8-10 professionals in delivering complex projects, from solution design to deployment, ensuring alignment with client goals, budgets, and timelines.

• Collaborated closely with clients to translate their strategic objectives into effective technology roadmaps, driving marketing, technology, and operational enhancements.

• Provided clients with strategic guidance on Salesforce best practices, emerging technologies, and industry trends, serving as a trusted advisor throughout the project lifecycle.

• Managed all aspects of project delivery, including requirements gathering, solution design, testing, deployment, and ongoing optimization, ensuring high-quality execution and client satisfaction.

• Fostered strong client relationships through clear communication, proactive problem-solving, and a commitment to exceeding expectations.

Led and optimized marketing operations for European Bartender School’s global presence, managing a multidisciplinary team of 10 professionals across marketing, sales, IT, and development. As the owner of the marketing technology platforms, I was responsible for managing an annual campaign budget of $250K, driving growth, and enhancing brand visibility through integrated, data-driven strategies.

Key Responsibilities:

• Managed the marketing technology stack, including Salesforce Sales Cloud, Marketing Cloud, Service Cloud, web platforms, mobile apps, CMS, and translation tools, ensuring seamless integration and alignment with business objectives.

• Led a team in executing and optimizing global marketing campaigns, leveraging automation tools and data-driven insights to maximize ROI and effectively reach target audiences.

• Streamlined marketing processes, workflows, and systems to improve operational efficiency and scalability, ensuring alignment with KPIs and driving business growth.

• Collaborated cross-functionally with marketing, sales, and IT teams to ensure the integration and effective use of marketing technologies, driving alignment across departments.

• Analyzed performance metrics and KPIs to identify trends, opportunities, and areas for improvement, informing strategic decision-making and campaign optimization efforts.

• Drove continuous improvement initiatives, including audience segmentation, lead management, and attribution modeling, enhancing marketing effectiveness and efficiency.

• Stayed abreast of industry trends and emerging technologies, using insights to innovate and maintain a competitive edge in marketing operations.

• Served as the primary Salesforce Administrator at Scytl, responsible for the configuration, customization, and maintenance of Salesforce instances to support business operations and sales initiatives
• Collaborated closely with cross-functional teams to gather requirements, design solutions, and implement enhancements that optimized Salesforce functionality and drove efficiency
• Administered user access, security settings, and permissions within Salesforce, ensuring compliance with data security policies and regulatory requirements
• Developed and maintained custom objects, fields, page layouts, workflows, and process builder flows to automate business processes and streamline workflows
• Provided end-user training, support, and documentation to promote adoption and maximize utilization of Salesforce across the organization
• Monitored system performance, troubleshooted issues, and implemented solutions to address any technical challenges or errors encountered within Salesforce
• Stayed updated on Salesforce releases, features, and best practices, proactively identifying opportunities to leverage new functionality and improve system capabilities.

• Managed business development activities for PATCHWORKS makes tendertech S.L., a startup focused on making iPad apps to provide controller experience to DJs and Music Producers
• Identified and pursued business opportunities, including partnerships, collaborations, and distribution channels
• Conducted market research and analysis to identify target markets and customer segments
• Developed and executed marketing and sales strategies to drive customer acquisition and revenue growth
• Built and maintained relationships with key stakeholders and industry influencers
• Represented the company at industry events and conferences.

• Worked as an intern at Desigual, a renowned fashion brand known for its bold and unconventional designs
• Assisted in the development of go-to-market strategies for new product launches
• Conducted market research and analysis to identify target markets and customer preferences
• Assisted in the planning and execution of marketing campaigns and events
• Collaborated with cross-functional teams to ensure alignment and successful implementation of marketing strategies
• Gained insights into the fashion industry and the process of bringing new products to market.

• Worked as an intern at The Quimera Project, an interdisciplinary research and development initiative
• Assisted in the development of go-to-market strategies for innovative technologies and solutions
• Conducted market research and analysis to identify target markets and customer needs
• Assisted in the planning and execution of marketing campaigns and events
• Collaborated with cross-functional teams to ensure alignment and successful implementation of marketing strategies
• Gained insights into the process of bringing innovative technologies to market.

• Led a team responsible for process automation at Bank of America
• Developed and implemented automated solutions to streamline business processes and improve operational efficiency
• Collaborated with stakeholders to identify process improvement opportunities and define automation requirements
• Managed project timelines, resources, and deliverables to ensure successful implementation
• Trained and mentored team members on process automation tools and techniques
• Monitored and evaluated the performance of automated processes, making adjustments as needed
• Contributed to the overall digital transformation strategy of the organization.

• Worked as a process automation expert at Tata Consultancy Services
• Developed and implemented process automation solutions for clients to improve operational efficiency and productivity
• Collaborated with stakeholders to identify process improvement opportunities and define automation requirements
• Designed and configured automation workflows using process automation tools
• Conducted testing and quality assurance to ensure the accuracy and reliability of automated processes
• Provided training and support to end-users on automated processes
• Contributed to the establishment of a 'Center of Excellence' for process automation within the organization.