Raffaella Russo

SyncOFF is a human-centered technology initiative focused on applying digital tools to better understand individual and societal needs. It leverages interdisciplinary research to transform human insights into solutions that improve quality of life, support cultural and environmental preservation, and ensure innovation remains aligned with long-term social impact.

• Grew the customer base through targeted outreach and networking events
• Building and scaling Instagram presence to 1,100+ followers through content strategy and paid promotion
• Developed marketing materials and campaigns creating 50+ strategic and multimedia assets to boost brand awareness and customers engagement

• Managed backlog prioritization, ensuring alignment with business goals, stakeholder expectations and enabling structured go/no-go decisions.
• Implemented Agile methodologies to increase team productivity and translate high-level concepts into testable prototypes.
• Owned and prioritized product backlog delivering POC within 4- 6 week validation cycles, accelerating decision-making timelines by approximately 30–40% compared to traditional project evaluation.

• Retained and managed clients to strengthen brand awareness maintaining a high retention rate ( 85-90%)
• Executed outbound marketing campaigns for the Italian market, generating a 20-30%increase in qualified leads over 12 months through targeted segmentation and multi-channel outreach
• Analyzed and optimized internal campaign workflows, reducing campaign launch time by 20% and contributing to measurable improvements in both customer satisfaction and team engagement

• Contributed to a large-scale utilities network unification process, supporting the integration of multiple infrastructures into a centralized model enabling multi-billion-euro operational alignment and long-term cost synergies.
• Evaluated and redesigned core business processes, identifying efficiency gaps and contributing to double-digit operational improvement across network coordination and service management workflows.
• Designed and implemented internal and external AI solutions to streamline information access:
  Internal AI assistants reduced employee information retrieval time by approximately 30-40%
  Customer-facing AI assistant deflected 20- 25% of level 1 inquiries, reducing pressure on customer care teams.
• Supported the optimization of customer care operations, contributing to 15-20% in average handling time. improving first-contact resolution rates
• Presented transformation roadmaps and performance insights to executive stakeholders, enabling data-driven strategic decisions.
• Managed stakeholder relationships through structured governance, progress reporting, and alignment workshops.

• Trained 2 internal teams and 15 external vendors on new software applications, empowering them to better serve clients with up-to-date knowledge.
• Championed a culture of continuous learning, encouraging team members to seek out new skills and knowledge for personal and professional growth.
• Communicated complex technical concepts effectively to non-technical stakeholders, fostering understanding and buy-in at all levels of the organization.

• Provided homework assistance using specific curriculum and materials.
• Motivated students towards learning and studying to build self-confidence and reduce fear of failure.
• Utilized technology effectively in classroom to provide interactive and engaging educational experiences.