Raffaele Genovese
Resumen profesional
Digital Marketing Operator with 3+ years of experience managing and supporting campaigns on Google Ads, Twitter (X) Ads, Meta Ads, and SEO to drive traffic, leads, and e-commerce growth. Skilled in full-funnel campaign setup, optimization, and reporting, collaborating with teams and agencies to improve results.
Datos destacados
5
5
years of professional experience
Experiencia
Sales Development Representative
Sensorfact
Barcelona
2025.01 - 2025.05
- Prospected and qualified leads through outbound calls and emails.
- Booked product demos and coordinated follow-ups with the sales team.
- Maintained accurate records of activities and client interactions in CRM systems.
X (EX TWITTER) ADS SALES ENGINEER
Teleperformance
Barcelona
2024.04 - 2024.12
- Advised advertisers on performance strategies across X Ads, aligning campaigns with customer acquisition and revenue goals.
- Optimized audience targeting, creatives and bidding approaches to improve efficiency and conversion outcomes.
- Analyzed results and delivered data-driven recommendations to scale high-performing segments.
- Collaborated with sales and internal teams to support onboarding, campaign execution and growth opportunities.
Google Ads Account Manager
Teleperformance
Barcelona
2022.05 - 2024.04
- Defined and optimized performance strategies across Search, Shopping, Display, YouTube and Performance Max, aligning campaigns with client acquisition and revenue goals.
- Improved ROAS and conversion rates through bidding optimization, audience segmentation and feed best practices.
- Monitored budgets and identified scaling opportunities by prioritizing high-performing products and audiences.
- Delivered ongoing analysis and data-driven recommendations while coordinating with clients and sales stakeholders.
Digital Marketing Operator - Internship
Comercial Eventos y Productos SL
Barcelona
2020.10 - 2021.04
- Managed and optimized digital marketing campaigns across paid channels (Google Ads, Meta Ads) while supporting SEO initiatives to increase organic visibility and traffic.
- Conducted keyword research, audience targeting, and ad optimization to drive lead generation and conversions.
- Monitored campaign performance, producing reports with actionable insights for improving ROI and engagement.
- Collaborated with internal teams and clients to implement marketing strategies, content updates, and promotional activities.
Formación
Business Administration - Economics
UNIVERSITY OF MESSINA
Enfatiza tus habilidades clave
- Google Ads
- Meta Ads
- X Ads
- Google Analytics
- KPI tracking
- Campaign performance analysis
- Creation
- Optimization
- Scaling of campaigns
- Keyword research
- Collaboration with SEO and Design
- Landing page optimization
- Creative optimization
- Conversion setup in GTM
- Event setup in GTM
Languages
Italiano
Nativo
C2
Español
Intermedio avanzado
B2
Inglés
Intermedio avanzado
B2
About Me
I like figuring out things and seeing the results of what I do. I like working with people and learning every day. Challenges make me grow, especially in digital marketing. I like trying new ideas, see what works, and make things better. Being part of a team where everyone helps each other is something I like. I am curious and like to find new ways to improve and push things forward.
Cronología
Sales Development Representative
Sensorfact
2025.01 - 2025.05
X (EX TWITTER) ADS SALES ENGINEER
Teleperformance
2024.04 - 2024.12
Google Ads Account Manager
Teleperformance
2022.05 - 2024.04
Digital Marketing Operator - Internship
Comercial Eventos y Productos SL
2020.10 - 2021.04
Business Administration - Economics
UNIVERSITY OF MESSINA