Rachael Taylor

For Gartner’s business unit, Capterra, I develop and execute targeted marketing campaigns for English-speaking markets to boost brand awareness and traffic.

• Digital PR: Enhanced public relations efforts through targeted press releases and media outreach, securing placements, interviews, and guest post opportunities including in The Times, Tech Republic, Tech Radar, and The Register.
• Partnerships: Expanded market reach and credibility through effective partnerships. This includes an editorial feature with Raconteur & The Times, interviews with industry experts, and hosting the Capterra Guest Network Series.
• Content Strategy: Spearheaded local market research efforts to identify emerging trends in the UK and capitalise on new content opportunities for Capterra's market research reports. Optimised website content through keyword research for improved search engine rankings and enhanced user experience.
• Internal Reporting: As PR Champion, I implemented data-driven performance tracking systems to continuously refine marketing strategies for optimal results. I present the Global Marketing performance and highlights across internal communication channels.
• Cross-Team Collaboration: Collaborated with cross-functional teams to elevate social media presence and strengthened customer loyalty by creating engaging email marketing campaigns tailored to a UK audience.
• Event Marketing: Delivered compelling content for the industry conference, SaaStock, in Dublin. Showcased Gartner Digital Markets' thought leadership via the media, keynote speech and podcast. Represented our brand in two on-site video interviews for SaaStock and Women in Tech.
• Event Management: Organised and managed all internal communications for the Women at Gartner Career Development Day, Global Marketing Media Training Day, and ran two workshops on ‘Improving business presentation skills in English’.

• Content Creation: Managed and developed comprehensive content marketing strategies for the iLovePDF blog and wrote website copy, significantly increasing engagement and traffic.
• Creative Direction: Collaborated with creative teams to develop visually appealing marketing materials for digital channels and improving the mobile app user interface.
• Brand Identity: Spearheaded rebranding initiatives, refreshing corporate identity and messaging to better resonate with target audiences.
• Sales Support: Designed and distributed marketing collateral for presentations and events including Documation in Paris, supporting sales team efforts and enhancing brand recognition.
• Brand awareness: Boosted online engagement by optimising website content for SEO and through the execution of targeted social media campaigns.
• Digital Promotion: Secured an editorial feature in La Sexta and arranged press interviews with the CEO.
• Customer Success: Managed customer feedback and support channels, improving product offerings and customer satisfaction.

• Public Relations: Created and executed targeted PR campaigns to raise awareness of the IoD's events and initiatives in the East of England. Significantly drove engagement through targeted media outreach, securing placements in regional newspapers such as Business Weekly, East Anglian Daily Times, and Cambridge Independent.
• Content marketing: Produced and distributed event brochures, newsletters, blog articles and press releases to grow brand awareness and lead generation.
• Event Management: Assisted with the planning and running of weekly events, debates, and talks with industry leaders.
• Network Building: Built and maintained positive relationships with the public via the IoD East LinkedIn community and helped connect senior leaders.