Summary
Overview
Work History
Education
Skills
LANGUAGE
References
Hobbies and Interests
Training
Disclaimer
Timeline
Generic

Prisca David Ndeketela

Dar Es Salaam

Summary

Prisca Ndeketela is the Public Relations and Marketing officer with over 9 years of experience in planning publicity strategies and campaigns, writing and producing presentations and press releases, dealing with enquiries from the public, the press, and related organizations, organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits. Prisca has worked as a research assistant for the 7th year now, which includes coordinating field activities, collecting edits, processes, and coordinating research data in support of a specified research study or group of studies. Arranges and conducts field interviews as appropriate to the study, and records research data in accordance with specified protocol and procedures. Travels to various sites within a specified geographical area, as appropriate to the objectives of the study.

Overview

12
12
years of professional experience

Work History

Public Relation Officer

Stella Maris Mtwara University College (STeMMUCo)
10.2023 - Current
  • Developed and executed strategic public relations campaigns to enhance university visibility and engagement.
  • Managed media relations, securing coverage in local and national outlets to promote university initiatives.
  • Analyzed public sentiment through social media monitoring, adapting strategies for improved outreach effectiveness.
  • Executed social media plans to create cohesive online presence.
  • Supported executive leadership by crafting speeches and presentations that effectively communicated company values and vision.
  • Managed crisis communications, effectively mitigating potential damage to the company''s image.
  • Helped with photo and video production and performed visual and sound editing tasks.
  • Developed strong relationships with key influencers and stakeholders within the industry.
  • Managed media relations for organizations to produce successful results.
  • Built and maintained positive relationships with public by utilizing strategic plans.
  • Developed and implemented social media strategy to increase engagement and reach new audiences.
  • Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.

Translator

Geniham Consultant under World Vision
03.2024 - 04.2024
  • Translating 3 facilitators book and 1 workbook from English language to Swahili language

Program Officer Intern- Research, Innovation and Policy Analysis Department

HakiElimu
03.2022 - 09.2022

Project: Girls Retention and Transition Initiative (GRTI) End line evaluation projects and to conduct research on Tanzania based on Civic Education and Urban Poor Education

Responsibilities

  • Field coordinator.
  • Prepare engagement meeting between CSOs and government officials.
  • Supporting coordinator at Kigoda cha Mwalimu 2022.
  • Data collection through qualitative methods.
  • Transcription qualitative data.
  • Data collection though quantitative methods by using mobile tool.
  • In Depth interviews with Government officials.
  • Maintain accurate records of interviews.
  • Safeguarding the confidentiality of subject as necessary.

Team Leads and Research Assistant

HakiElimu
03.2021 - 03.2021

Project: Accountability for Girls Education (AGE) Project (End-line evaluation) and Mwanzo Mzuri End-line Evaluation project

Responsibilities

  • Supporting field coordinator
  • Following procedures to pursue research permit.
  • Collection of data through qualitative quantitative method and transcription.
  • In-depth interviews with Government officials.
  • Maintain accurate records of interviews.
  • Safeguarding the confidentiality of subject as necessary.

Field Officer

Ifakara Health Institute (ihi)
02.2021 - 03.2021

Project: CAPSAI project

Responsibilities.

  • Collection of data through quantitative methods.
  • Maintain confidentiality of interviewer identity.
  • In-depth interviews with Government officials.
  • Translation medical transcript from Swahili to English.

Research Assistant & Team Leader

HakiElimu
11.2020 - 11.2020

Project: Mid Term Review (MTR) for HakiElimu Strategy 2017 – 2021. Girls Retention and Transition Initiative (GRTI) Baseline Survey.

Responsibilities

  • Leading the team to in-depth interviews
  • Qualitative data collection
  • Quantitative data collection though mobile tool (mobenzi)
  • Interpretation and analysis.

Field Officer

Ifakara Health Institute (ihi)
07.2019 - 08.2019

Project: Star Rating Evaluation

Responsibilities

  • Collecting and interpreting data.
  • Identifying patterns and trends in data sets.
  • Working alongside teams within the project or the management team to establish project objectives needs using relevant tools and guidelines.

Marketing Manager

Funcity Water and Theme Park
10.2018 - 06.2019

Responsibilities

  • Uses market research and analysis to direct marketing strategy and planning.
  • Oversee the production of all promotional materials and marketing campaigns.
  • Report on marketing and sales results for senior executives.
  • Developed and executed marketing strategies to enhance brand visibility and customer engagement.
  • Managed social media campaigns, increasing follower engagement through targeted content and promotions.
  • Analyzed market trends to identify opportunities for new attractions and promotional initiatives.
  • Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.

Program Officer Intern (Media Engagement and Advocacy Department & Community Engagement and Action Department)

HakiElimu
03.2018 - 09.2018

Projects: Girls Retention and Transition Initiative (GRTI) & Early Child Education (ECE)

Responsibilities

  • Under Media Engagement and Advocacy, I was responsible for preparing, designing/editing and sharing organization content on media platforms including events and exhibitions, campaigns and publications as well as news monitoring as per the organization guidelines, policies and procedures.
  • Under Community Engagement and Action, I was responsible for engaging and communicating with Friends of Education in the district’s areas where implementation of the projects was taking place. This entailed to get feedback of progress in various activities in the fields. Prepare and present weekly plans. Finally, I was engaged in facilitating preparation of GRTI project proposal.
  • Supporting data collection into different region

Research Assistant

Pact Tanzania
12.2015 - 03.2016

Project: Pamoja Tuwalee End Line Survey

Responsibilities

  • Conducting in-depth interviews with women groups, that is, caregivers and Most Venerable Children (MVC).
  • Taking field notes.
  • Maintain accurate records of interviews.
  • Safeguarding the confidentiality of subject as necessary.
  • Collect quantitative data using mobile phones with Mobenzi Software.

General Secretary

Multiskills Organization
01.2014 - 06.2015

Responsibilities

  • Maintaining the executive director and general manager’s schedule.
  • Schedule meetings and appointments.
  • Screening calls and prioritizing daily tasks and responsibilities.
  • Responsible for distributing meeting agendas.
  • Scheduling meetings and recording and transcribing meeting minutes.
  • Handled the general manager’s personal and business correspondence, including emails and memos.
  • Managed requests for conference calls.
  • Public speaking engagement.
  • Professional organizational activities include handling publicity and media requests and planning company parties and events.

Education

Certificate - Protocol, Event Organization, and Corporate communication

Universidad Rey Juan Carlos
Madrid, Spain
06-2025

Bachelor of Arts - Public Relations and Marketing

St. Augustine University of Tanzania
Mwanza, Tanzania
01-2016

Skills

  • Excellent knowledge of Microsoft office
  • Good knowledge of data package software Such as ODK and Mobenzi software
  • Strategic planning
  • Speech writing
  • Media relations
  • Communications management
  • Social media expert
  • Public relations
  • Branding management
  • PR strategy oversight
  • Promotion and outreach
  • Crisis management
  • Translation services

LANGUAGE

Fluent in English and Kiswahili.

References

Mwemezi Makumba, 

Institution: HakiElimu

Position: Department Manager 

Email: mwemezi.makumba@hakielimu.com     

Mobile: +255 784 642 290

 

Rev. Prof Thadeus Mkamwa

Institution: Stella Maris Mtwara University College

Position: Principal

Email: thadeusmkamwa@gmail.com 

Mobile: +255 655 175 052

Hobbies and Interests

Watching movies, touring, sports, listening to music and watching inspirational speeches.

Training

  • Event Manager: Participated in the planning and management of events at St. Augustine University based on the graduation ceremony, community day, and Public Relations Association Events from April 2013 to June 2015.
  • Event Planner Committee: Participated in organizing Multiskills Organization event which was about inspiring and motivating university students on how to tackle employment opportunity titled “Be motivated with Giant” held at JB Belmont, Mwanza in June 2015
  • Research Assistant: Participated in the training of data collection and analysis in qualitative and quantitative research methods held at City Style Hotel, Dares Salaam in December 2015.
  • Research assistant and team lead: Participated in the training of data collection and analysis in qualitative and quantitative methods based on interview data collection tools through mobile application (Mobenzi) and in-depth interview held at HakiElimu, Dar es Salaam on March, July and August 2018 and October 2019.
  • Data4Her 2019 Program: Participated Data4her training based on data literacy, presentation, and negotiation and pitching skills held at Tanzania Data Lab, Dar es Salaam on 27th February to 4th March 2019.
  • Research Assistant: Participated in the training of data collection in quantitative methods based on interview data collection tool by using mobile application (ODK), held at Regency Park Hotel facilitated by Ifakara Health Institute (ihi) in July 2019.
  • Workshop coordinator: Coordinate Kigoda cha Mwalimu Intellectuals week in May 2022
  • Oil and gas Workshop: Organize and participate in Oil and Gas workshop at July 2024

Disclaimer

I, the undersigned, certify that to the best of my knowledge and belief, the above data correctly describe my qualifications, my experience, and me. Signed: Prisca D. Ndeketela Date: 2025-06-25

Timeline

Translator

Geniham Consultant under World Vision
03.2024 - 04.2024

Public Relation Officer

Stella Maris Mtwara University College (STeMMUCo)
10.2023 - Current

Program Officer Intern- Research, Innovation and Policy Analysis Department

HakiElimu
03.2022 - 09.2022

Team Leads and Research Assistant

HakiElimu
03.2021 - 03.2021

Field Officer

Ifakara Health Institute (ihi)
02.2021 - 03.2021

Research Assistant & Team Leader

HakiElimu
11.2020 - 11.2020

Field Officer

Ifakara Health Institute (ihi)
07.2019 - 08.2019

Marketing Manager

Funcity Water and Theme Park
10.2018 - 06.2019

Program Officer Intern (Media Engagement and Advocacy Department & Community Engagement and Action Department)

HakiElimu
03.2018 - 09.2018

Research Assistant

Pact Tanzania
12.2015 - 03.2016

General Secretary

Multiskills Organization
01.2014 - 06.2015

Certificate - Protocol, Event Organization, and Corporate communication

Universidad Rey Juan Carlos

Bachelor of Arts - Public Relations and Marketing

St. Augustine University of Tanzania
Prisca David Ndeketela