Business Management student specializing in Technology Management, with a minor in Digital Marketing. I am passionate about marketing, with hands-on experience in the field, and I bring a strong desire to develop and implement innovative strategies. My ambition is to pursue an international career where I can combine my knowledge of technology and marketing to drive business growth in a global context. I possess a proactive mindset, strong organizational skills, and a passion for exploring new digital marketing trends to create impactful solutions.
As a Marketing Trainee at Salomon – Amer Sports Spain, I support the execution of communication and marketing strategies, collaborating with the commercial team to coordinate actions and events for key accounts and e-tailers. I manage tools that optimize marketing activities, create technical materials in collaboration with external agencies, and oversee the distribution of merchandising to the sales team and clients. This role involves multitasking, organization, and effective teamwork to ensure seamless execution of marketing initiatives.
As a CRM & Retention Intern, I took the lead in developing and executing retention campaigns, including the successful launch of the "Level Up Challenge." I was responsible for daily operations involving email marketing, push notifications, and in-app messaging to enhance customer engagement. Additionally, I played a key role in the merger with Felyx, which contributed to our market expansion in the Benelux region.
Content Course CRM - Bloomreach Academy
Discovery Course CRM - Bloomreach Academy
Engagement Course CRM - Bloomreach Academy