ANA PATRÍCIA ABREU GOMES MACHADO
LISBON,BA
Summary
Adept at driving growth and fostering enduring client relationships, my tenure at Springer Healthcare honed my skills in business development and planning, as well as team collaboration. Successfully applied consultive sale and reached sales targets, demonstrating a blend of strategic insight and interpersonal prowess.
Overview
27
27
years of professional experience
Work History
Business Development Manager
SPRINGER HEALTHCARE
11.2007 - Current
- Practices a consultative sales style, adapting our brands and products to the needs of our customers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Monitors and carries out part of the projects when required by the language, in order to ensure that the projects are delivered to the customers expectation.
- Achieved sales objectives in several years.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key clients.
- Built relationships with customers and community to establish long-term business growth.
- Managed high-stress situations effectively, maintaining loyalty and professionalism under pressure while resolving conflicts.
- Assisted with day-to-day operations, working efficiently and productively with all team members, enhancing motivation levels.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Junior Marketing Executive
Merck Sharp & Dohme
09.2020 - 11.2022
- Implemented data-driven marketing tactics, utilizing analytics tools to track performance metrics.
- Assisted in the development of annual marketing budgets, ensuring optimal allocation of resources for maximum impact.
- Conducted market research to identify target audiences and tailor marketing messages accordingly.
- Coordinated event planning efforts to increase brand visibility and generate leads at industry trade shows.
- Collaborated with team members to design and execute successful NSAID blockbuster launch.
- Planned and executed events and marketing programs to increase qualified leads.
- Traveled to international scientific congress's with Key Opinion Managers.
Product Marketing Manager
Bial
09.2004 - 11.2007
- Relaunched CNS Products with new strategy and communication based on market research and identifying doctor's therapeutical needs.
- Closely collaborated with sales to support them on strategy implementation.
- Developed sales reps materials and collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, resulting in higher close rates.
- Analyzed metrics to measure product performance.
- Achieved sales objectives and managed wisely and effectively the promotional budget.
Product Marketing Manager
Almirall
11.2002 - 09.2004
- Launched new migraine product successfully by collaborating with headquarters and cross-functional teams.
- Enhanced brand positioning through comprehensive market research and competitor analysis, for mature NSAID.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition, for the new launched product.
- Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services and conduct PR.
- Achieved sales objectives and managed with success promotional budget.
Sales Representative
Merck Sharp & Dohme
09.1997 - 11.2000
- Promoted Hypertension, Cholesterol and Osteoporosis treatment products.
- Increased sales by consistently meeting and exceeding sales targets through strong relationship building and product knowledge.
- Developed key relationships with medical professionals, leading to consistent referrals and boosted sales performance through communicating scientific product benefits.
Education
Bachelors - Sociology
Instituto Superior Ciências Do Trabalho E Empresa
Lisbon09.1997
Skills
- Business development and planning
- Goals and performance
- Client relationship building
- Customer Service
- Negotiations
- Team Collaboration
- Revenue development
Languages
English
Upper intermediate (B2)
Spanish
Intermediate (B1)
Timeline
Junior Marketing Executive
Merck Sharp & Dohme
09.2020 - 11.2022
Business Development Manager
SPRINGER HEALTHCARE
11.2007 - Current
Product Marketing Manager
Bial
09.2004 - 11.2007
Product Marketing Manager
Almirall
11.2002 - 09.2004
Sales Representative
Merck Sharp & Dohme
09.1997 - 11.2000
Bachelors - Sociology
Instituto Superior Ciências Do Trabalho E Empresa
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