Andrés Pinate
Alicante
Summary
Results-driven Director of Marketing with over 15 years of experience in consumer electronics, foods, manufacturing and mobility services sector and dozens of high level worldwide brands, specializing in developing and implementing comprehensive growth in off and digital strategies that have consistently exceeded company goals for growth and engagement. Proven leader skilled in guiding cross-functional teams to achieve exceptional results through innovation and strategic planning. Passionate about leveraging digital technologies to drive business outcomes, ready to bring a track record of increasing revenue by up to 30% in all the companies worked and expend internationally.
Overview
26
26
years of professional experience
Work History
Director Marketing
Grupo Soledad
01.2022 - Current
- Spearheaded the development and execution of comprehensive marketing strategies that increased company revenue by 25% over three years. Established a results-driven approach that aligns with corporate objectives and customer needs.
- Increased brand awareness by developing and executing strategic marketing plans for all the 15 companies in the holding.
- Led a team of 25 marketing professionals and collaborated cross-functionally with sales, pricing, product development, and customer service departments to ensure cohesive brand messaging and optimize consumer experience.
- Designed and implemented targeted marketing campaigns across various digital platforms, achieving a 30% increase in lead generation. Utilized tools such as Zoho, Geomarketing, Google Analytics, PowerBI and HubSpot to analyze campaign performance and drive improvements.
- Optimized website performance, driving increased user traffic and conversion rates in B2B and B2C Marketplaces with 3M sales annually.
- Directed the creation of high-quality content that established the company as a thought leader in digital advertising technology. Managed partnerships with major industry influencers to enhance brand visibility.
- Improved website visibility through development and implementation of SEO strategies up to 20% yearly.
- Mentored Franchise personnel on best practices and protocols to maximize productivity. (more than 3500 locations)
- Developed comprehensive go-to-market strategies for new product launches, resulting in successful market penetration for premium, quality and budget tires brands.
Director Marketing
Vectalia
09.2013 - 01.2022
- Streamlined marketing operations for increased efficiency, optimizing budget allocation and resource management.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Boosted lead generation with innovative content marketing strategies and cross-functional team collaboration.
- Championed internal communication initiatives to improve information sharing between departments and facilitate smoother project execution in EMEA region.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs for all the mobility business unit.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue in more than 18 companies in the holding.
- Managed marketing budget 3M for maximium ROI.
Senior Product Manager
Energy Sistem
12.2009 - 09.2013
- Increased product adoption by identifying customer needs and developing innovative product features in five electronics consumer categories.
- Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
- Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads in EMEA and American markets.
- Leveraged Agile methodologies for efficient project management and rapid iteration cycles in response to changing market demands.
- Collaborated with sales teams on generating targeted marketing materials that effectively communicated unique selling points of each product offering.
- Ensured regulatory compliance and China QC inspections by working closely with legal departments on necessary documentation and approvals.
Brand Manager / Prog. Torres Quevedo
Ministerio De Ciencias
04.2006 - 12.2009
- Researched market trends to identify customer needs and preferences for strategic planning as interim brand manager / Prog. Torres Quevedo
- Collaborated with cross-functional teams in companies for successful product launches and coordinated marketing efforts for international brand deploys.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Presented regular updates to stakeholders, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products in EMEA countries.
- Boosted product sales with innovative promotional strategies and attractive packaging designs.
Trade Marketing Manager
Del Monte Foods
01.2000 - 10.2005
- Monitored and evaluated Latam key accounts marketing and sales activities to measure effectiveness and recommend improvements
- Devised product pricing strategies and trade marketing investments to support growth.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Helped develop opportunities of seasonal programs and marketing programs to achieve retail needs and maximize sell-through.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Fostered a culture of continuous improvement within the team through regular feedback loops and performance evaluations.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
Visual Merchandiser
Osram
10.1998 - 12.1999
- Worked with store managers to implement displays, promotions and store layout changes in wholesalers, ensuring alignment with mompany branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Monitored and replenished display inventory and restructured according to available stock.
Education
Ph.D. - Branding And Sustainability
The Trinity College And University
Dover, Delaware12.2024
Master in Creative Technologies - Artificial Intelligence
Coolhunting University
Madrid08.2024
Digital Marketing
Power MBA
Madrid06.2019
MBA -
Fundesem Business School
Alicante, Spain06.2008
BBA - Business Administration And Management
Preston University
Preston University06.2003
Skills
- CRM Management
- Marketing Analytics
- Influencer Marketing
- Customer Segmentation
- Web Analytics
- Brand-building strategies
- Product marketing
- E-commerce strategy
- Market Analysis
- Problem-Solving
- Ethical Leadership
- Corporate Social Responsibility
Accomplishments
- Managed more than a thirty brands from concept creation to launch.
- Received higly recognized awards and winner several prizes in the past 10 years.
- Autor "Persistilina" top amazon book seller.
Additional Information
Best hard skills: AI heavy user tools - Pay-Per-Click (PPC) advertising strategy - Social media marketing (META - TIKTOK) - Email marketing mailchimp campaigs with A/B testing - Content management systems - Data analysis and visualization - Customer relationship management (CRM) software - Market research - Video production and editing - Marketing automation software - Conversion rate optimization (CRO) - Amazon and E-commerce platforms - Salesforce - Microsoft Excel - Strategic planning tools
Best soft skills: Leadership - Strategic thinking - Communication - Creative thinking - Problem-solving - Adaptability - Collaboration - Persuasion - Emotional intelligence - Conflict resolution - Team management - Negotiation - Time management - Project management - Decision making - Work under pressure - Organization - Innovation - Empathy - Visionary thinking
Affiliations
- Nova Talent Organization
- Marketing Mediterraneum club
- Spain Marketing Directors Assoc.
Languages
English
Advanced (C1)
Italian
Intermediate (B1)
French
Beginner (A1)
Spanish
Bilingual or Proficient (C2)
Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Timeline
Director Marketing
Grupo Soledad
01.2022 - Current
Director Marketing
Vectalia
09.2013 - 01.2022
Senior Product Manager
Energy Sistem
12.2009 - 09.2013
Brand Manager / Prog. Torres Quevedo
Ministerio De Ciencias
04.2006 - 12.2009
Trade Marketing Manager
Del Monte Foods
01.2000 - 10.2005
Visual Merchandiser
Osram
10.1998 - 12.1999
Ph.D. - Branding And Sustainability
The Trinity College And University
Master in Creative Technologies - Artificial Intelligence
Coolhunting University
Digital Marketing
Power MBA
MBA -
Fundesem Business School
BBA - Business Administration And Management
Preston University
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