Pilar Queiro

During this period, I stepped away from corporate life for personal reasons: I cared for my ill father and dedicated time to raising my young son. Despite not being formally employed, I remained professionally engaged by completing a Master's in Digital Marketing and managing a local family-run tourism rental business

• Led the strategic development and execution of global footwear collections for women, men and children within Lefties, overseeing a multidisciplinary team of over 30 professionals across product development, design, distribution, and financial planning.
• Restructured product creation and production workflows to enhance agility, reduce lead times, and support rapid go-to-market strategies.
• Spearheaded the entry into key new international markets, aligning assortments with regional consumer insights.
• Across 10 campaigns, delivered cumulative sales growth exceeding 60% and a margin before general expenses (MBG) of 89%.
• Directing business operations and P&L administration.
• Contributed insights to Tempe’s Leadership Book on Innovation Processes, reflecting on product strategy and organizational transformation.

• Leading a team of 9 (buyers, designers, manufacturing and controller´s team).
• In charge of the entire creative and manufacturing process from concept to delivery for Woman, Basic & Trf ZARA ladies footwear collection.
• Aprox. 350 SKUs/ season.
• We aim to increase our business in the region with double digit growth of sales with up-to-the-standards product adapted to the particularities of the South Hemisphere markets.

• Define the collection structure for the season and provide guidelines to Design Dpt.
• Determine the final range of products to be purchased, number of SKUs, quantities and timing.
• Liaise with Production Dpt to work on timing, origin, costs and quality standards.
• Optimization of budget and decision making to achieve key targets (total turnover growth, markup, gross margin).
• Regular shopping trips to fashion capitals together with designers for market analysis, trend and competitor’s update.

• Responsible for multi-brands clients abroad and agents.
• Organization and assistance to international fairs.
• Monitoring national license contracts.
• Informative memorandum of the company and brand presentations.
• Supervision of general accounting.
• Price Policy.

• Research of different sectors in Serbia.
• Attendance to trade fairs, and conferences.
• Reporting.
• Planning agendas for Spanish companies visiting Belgrade.

• Accounting several companies. Preparation of quarterly and annual declarations: VAT, personal income tax and corporate tax.