Summary
Overview
Work History
Education
Skills
Languages
Hobbies and Interests
Skills
Timeline
Philippe Schifflers

Philippe Schifflers

Valencia

Summary

My career objective is to lead teams and projects inside the digital marketing field, through key areas such as Marketing Automation, Inbound Marketing, Content Marketing, Web Analytics, SEO, SEM, Social Media, Emailing campaigns and Lead generation.

Solid digital marketing expertise combined with a commercial approach, always keeping in mind the best solution for my clients. Open to change and to new technologies that help translate into successful project management results. Agile mindset, digital transformation, and continuous development are key areas that define and motivate me.

Overview

12
12
years of professional experience

Work History

DIGITAL MARKETING CONSULTANT

Freelance Contractor
01.2013 - Current
  • Coordinate and consult on digital marketing projects for global startups, SMEs, and European projects
  • Create and execute marketing strategies across SEO, SEM, Google Ads, emailing, social media, content, and inbound marketing
  • Manage CRM systems and support lead generation efforts
  • Organize and run webinars and online training sessions
  • Implement marketing automation tools and workflows
  • Track performance through analytics and reporting

MARKETING MANAGER

Lion People Global
10.2023 - 02.2025
  • Developed and executed global marketing strategies to boost brand visibility and drive business growth
  • Crafted and implemented SEO-optimized content strategies to improve search rankings and online presence
  • Executed sales-driven marketing campaigns focused on lead generation and customer engagement
  • Introduced marketing automation tools to enhance efficiency and streamline campaign performance
  • Utilized analytics and reporting to ensure a data-driven approach for continuous optimization of marketing efforts
  • Increased website traffic by 57% within the first year
  • Grew social media following by 72% organically
  • Published 50+ SEO-optimized blog posts, improving SERP rankings and organic traffic
  • Managed 20+ webinars, boosting Marketing Qualified Leads (MQLs) generation
  • Automated outbound email campaigns, contributing to increased lead generation and MQL conversion rates
  • Managed the Marketing Coordinator, Website Manager and Graphic Designer, while reporting directly to the CEO

MARKETING AUTOMATION SPECIALIST

XTM International
10.2021 - 09.2023
  • Managed marketing automation programs and processes, with a strong focus on email and lead nurturing campaigns
  • Created, executed, tested, and optimized marketing automation workflows to drive engagement and conversions
  • Owned database management, including segmentation, list acquisition/import, data cleansing, and lead management
  • Built and managed lead forms, integrated them with the website, and maintained the lead funnel
  • Drove A/B testing strategy to enhance email campaign performance and ensure GDPR compliance
  • Monitored and reported on campaign performance to the marketing team and internal stakeholders
  • Identified and implemented optimization opportunities across the marketing and sales funnel
  • Led campaign management from planning to execution
  • Key Achievements:
  • Achieved 136% of the goal for Marketing Qualified Leads (MQLs)
  • Reached 116% of the target for Opportunities
  • Generated 99% of the targeted pipeline value
  • Attained 71% of the goal for Bookings

MARKETING MANAGER

Azimut Electronics
Valencia
03.2021 - 10.2021
  • Managed WordPress website and marketing projects, reporting directly to the CEO
  • Executed lead generation, SEO, SEM, and inbound campaigns
  • Ran email marketing, social media, and webinars
  • Handled content marketing, Google Ads, and Analytics reporting

MARKETING PROJECT MANAGEMENT

LanguageWire
Valencia
03.2016 - 03.2021
  • Reported directly to the CEO and led the Marketing Coordinator and Graphic Designer
  • Generated leads and executed inbound marketing strategies
  • Managed SEO, SEM, and content marketing initiatives
  • Created newsletters and conducted market surveys
  • Oversaw social media, CMS updates, and webinar coordination
  • Analyzed website data and presented performance reports
  • Managed the Sales Navigator program and internal workshops

Education

Master Online en Marketing Digital - Digital Marketing Strategy, Web & Mobile Marketing, SEO audits, SEM, CPC & Digital Media, Social Media, Display, Marketing Automation, Al & Big Data, Ecommerce, Brand Strategy

ESIC Escuela de Negocios
12.2023

Digital Marketing - Marketing 360, Lead generation, Branding, Website & Landing Pages optimization, SEO & SEM, Growth Hacking, Content Marketing, Inbound, Website strategy, Retargeting, PPC

The PowerMBA
03.2022

Web design - Graphic design - Adobe Suite (Photoshop, lndesign), Web design (HTML, CSS, Wordpress, Camtasia Studio)

Escuela CEI
02.2021

Digital Marketing - Strategic & operational marketing: pricing, distribution, sales, communication

Postgraduate ICHEC Business School
01.2015

Masters in Modern Languages & Communication - Translation, Philology, Internal & External Communications, Business English

Universidad Metropolitana
03.2004

Skills

  • HubSpot
  • Salesforce Marketing Cloud
  • Mailchimp
  • Act-On Marketing Automation
  • Zoho CRM
  • Klaviyo
  • Apollo
  • Make
  • SEO
  • SEM
  • Google Ads
  • Google Analytics
  • SemRush
  • Ahrefs
  • Ubersuggest
  • Looker Studio
  • MOZ
  • Google Sheets
  • Excel
  • Canva
  • Photoshop
  • InDesign
  • Camtasia
  • Hootsuite
  • Facebook Ads
  • LinkedIn Ads
  • Restream
  • Zoom
  • GoToWebinar
  • Slack
  • Jira
  • Asana
  • Trello
  • Basecamp
  • Monday
  • Teams
  • Microsoft Office
  • Google Suite
  • SharePoint
  • Typeform
  • LinkedIn Sales Navigator
  • SurveyMonkey

Languages

Spanish
English
French

Hobbies and Interests

  • Fitness
  • Travel
  • Investing
  • Technology
  • Jazz music
  • Greek philology
  • Current events

Skills

HubSpot, Salesforce Marketing Cloud, Mailchimp, Act-On Marketing Automation, Zoho CRM, Klaviyo, Apollo, Make, SEO, SEM, Google Ads, Google Analytics, SemRush, Ahrefs, Ubersuggest, Looker Studio, MOZ, Google Sheets, Excel, Canva, Photoshop, InDesign, Camtasia, Hootsuite, Facebook Ads, LinkedIn Ads, Restream, Zoom, GoToWebinar, Slack, Jira, Asana, Trello, Basecamp, Monday, Teams, Microsoft Office, Google Suite, SharePoint, Typeform, LinkedIn Sales Navigator, SurveyMonkey

Timeline

MARKETING MANAGER - Lion People Global
10.2023 - 02.2025
MARKETING AUTOMATION SPECIALIST - XTM International
10.2021 - 09.2023
MARKETING MANAGER - Azimut Electronics
03.2021 - 10.2021
MARKETING PROJECT MANAGEMENT - LanguageWire
03.2016 - 03.2021
DIGITAL MARKETING CONSULTANT - Freelance Contractor
01.2013 - Current
ESIC Escuela de Negocios - Master Online en Marketing Digital, Digital Marketing Strategy, Web & Mobile Marketing, SEO audits, SEM, CPC & Digital Media, Social Media, Display, Marketing Automation, Al & Big Data, Ecommerce, Brand Strategy
The PowerMBA - Digital Marketing, Marketing 360, Lead generation, Branding, Website & Landing Pages optimization, SEO & SEM, Growth Hacking, Content Marketing, Inbound, Website strategy, Retargeting, PPC
Escuela CEI - Web design, Graphic design - Adobe Suite (Photoshop, lndesign), Web design (HTML, CSS, Wordpress, Camtasia Studio)
Postgraduate ICHEC Business School - Digital Marketing, Strategic & operational marketing: pricing, distribution, sales, communication
Universidad Metropolitana - Masters in Modern Languages & Communication, Translation, Philology, Internal & External Communications, Business English

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