Senior sales executive with 25+ years' experience leading enterprise sales and business development across Iberia and EMEA in IT and cybersecurity sectors. Proven ability to manage complex B2B sales cycles, drive digital transformation projects, and build high-performing sales teams. Extensive experience with leading cybersecurity and technology companies such as Bitdefender, Fujitsu Siemens, and Konica Minolta. Fluent in Spanish, French, and English. Based in Madrid with strong regional and cultural expertise.
- Led cybersecurity sales operations (B2B and B2C), achieving EUR15M revenue growth
- Expanded retail and IT reseller channels
- Promoted endpoint protection and threat prevention solutions to enterprise clients
- Collaborated on LATAM accounts and regional partnerships
- Identified areas of improvement in existing products and services, working closely with development teams to implement enhancements.
- Cybersecurity Sales & IT Systems Integration
- EMEA & LATAM Business Development
- Enterprise Account Strategy & C-Level Relationship Management
- Digital Transformation Projects (Hardware, Software, Cloud)
- Leadership & Sales Team Management
- CRM & Pipeline Forecasting (Salesforce, HubSpot)
- Trilingual: Spanish, French, English