Summary
Overview
Work History
Education
Skills
Hobbies and interests
Languages
References
Timeline
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Philip Gathuri

Barcelona

Summary

Curious and driven marketing graduate with hands-on experience in data analysis, strategy, and campaign execution across international markets. Currently working at Genius Sports, where I turn complex data into clear insights that support decision-making and performance.

I enjoy working at the intersection of data, creativity, and growth, turning insights into strategies that drive measurable results. My background in both marketing and analytics has helped me understand not just what works, but why it works.

Naturally detail-oriented and proactive, I’m especially interested in fast-moving environments like fintech, where experimentation, speed, and smart execution drive real impact.

Overview

4
4
years of professional experience

Work History

Integrity Intern

GENIUS SPORTS
07.2025 - Current
  • Analysed large datasets across global markets to identify behavioural trends and anomalies, strengthening decision-making processes
  • Led a multi-country regulatory research project (50+ markets), delivering structured insights used for strategic planning
  • Produced reports translating complex data into clear, actionable insights for stakeholders
  • Collaborated cross-functionally with analysts and partners across different regions

SALES AND MARKETING EXECUTIVE

FIRMBRIDGE LIMITED
Nairobi, Kenya
02.2023 - 09.2024
  • Drove 54% revenue growth through data-driven audience targeting and campaign optimisation
  • Improved customer retention by 63% using performance insights and segmentation strategies
  • Designed and executed marketing campaigns, increasing brand awareness from 66%-83%

LEAD MARKETING VOLUNTEER

FOOTBALL FOUNDATION FOR AFRICA (FFA)
Nairobi, Kenya
09.2022 - 09.2024
  • Led marketing campaigns increasing event attendance by 18%
  • Expanded reach to 30+ nationalities, adapting messaging for diverse audiences
  • Built and executed social media strategies growing digital presence from 26% → 78% in 3 months

Education

Master of Science - Sports Managament And Legal Skills

Instituto Superior De Derecho Y Economia
Barcelona, Spain
01-2025

Certificate of Higher Education - Marketing

Diploma – Integrated Brand Communication
Nairobi, Kenya
2024

Bachelor's Degree - MARKETING

STRATHMORE UNIVERSITY
Nairobi, Kenya
12-2022

Skills

  • Growth Strategy & Campaign Planning
  • Data Analysis & KPI Tracking
  • Market Expansion & Localisation
  • Storytelling & Brand Communication

Hobbies and interests

  • Sports
  • Hiking
  • Volunteer work
  • Traveling

Languages

Languages

  • Fluent in English, and Swahili
  • Spanish(B1)

References

  • Referees are available upon request

Timeline

Integrity Intern

GENIUS SPORTS
07.2025 - Current

SALES AND MARKETING EXECUTIVE

FIRMBRIDGE LIMITED
02.2023 - 09.2024

LEAD MARKETING VOLUNTEER

FOOTBALL FOUNDATION FOR AFRICA (FFA)
09.2022 - 09.2024

Master of Science - Sports Managament And Legal Skills

Instituto Superior De Derecho Y Economia

Certificate of Higher Education - Marketing

Diploma – Integrated Brand Communication

Bachelor's Degree - MARKETING

STRATHMORE UNIVERSITY
Philip Gathuri