Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

PETR GORSHKOV

Barcelona

Summary

A results-driven International Retail Executive with extensive experience in opening new markets, managing global corporate subsidiaries, and steering franchise operations. Proven expertise across retail management, P&L accountability, CRM, strategic planning, network optimization, marketing and PR, online retail, and team leadership. Renowned for achieving consistent business growth, operational excellence, and delivering transformative results in competitive markets.

Overview

14
14
years of professional experience

Work History

International Retail Director

TOUS
02.2022 - Current

HQ (Spain)

As a visionary leader at the helm of global operations, I oversee the strategic and operational management of corporate subsidiaries and franchise markets across North & South America, Europe, Russia, and Asia Pacific

I spearhead transformative initiatives in corporate and franchise retail, travel retail, and wholesale operations, consistently pushing the boundaries of innovation through cutting-edge Omni-channel projects

Driving ambitious global expansion and business development programs, I collaborate with cross-functional teams to unlock new market opportunities and elevate brand presence on a global scale

As a key member of the COMDIR, I cultivate a high-performance culture, fostering collaboration and synergy across geographies

My leadership ensures the delivery of sustainable market growth, operational excellence, and profitability, positioning the brand as an industry leader in the dynamic global retail landscape

General Director Russia & CIS

TOUS
05.2017 - 02.2022
  • Company Overview: HQ (Spain)
  • Led the Russian subsidiary to unprecedented success, tripling business size and achieving over 20% annual LFL growth
  • Oversaw 56 retail locations and a team of 260, driving strategic initiatives in operations, marketing, PR, and supply chain optimization
  • Enhanced brand awareness by 25% annually while delivering operational excellence and establishing the region as a key growth driver within the global network
  • HQ (Spain)

General Director Russia & CIS

FREYWILLE
01.2016 - 05.2017
  • Led the Russian subsidiary’s boutiques, online channels, and wholesale operations, driving growth through market-aligned CRM strategies and financial compliance
  • Fostered innovation and talent development, enhancing market presence and solidifying the region’s role as a key contributor to global success

Retail Director Russia & CIS

CARTIER
08.2014 - 01.2016
  • As Retail Director, I developed and implemented retail network strategies across internal and external channels, ensuring financial health and operational excellence
  • My focus on client communication and CRM initiatives elevated customer experiences, while streamlined guidelines and routines fostered consistency and efficiency across the retail landscape

Retail Director

HUGO BOSS
07.2013 - 08.2014
  • I played a pivotal role in launching a new market and managing comprehensive retail network strategies
  • My efforts included shaping merchandising policies and collaborating on marketing and PR strategies, resulting in a strong market foothold and enhanced brand visibility

Head of Retail

NESPRESSO
06.2011 - 06.2013
  • Led nationwide boutique retail networks and managed over 150 team members, achieving outstanding customer service recognition globally
  • My tenure included expanding the retail footprint through new boutique openings and introducing advanced retail technologies, which contributed to operational efficiency and sustained growth

Education

Jurisprudence -

Moscow Academic Law University
01.2007

Cybernetics -

Moscow Institute of Radio-Electronics and Automatics (MIREA)
01.2003

Skills

  • Strategic Planning & Execution
  • P&L Management
  • Global retail expansion
  • Business development
  • Corporate Retail & Partner Franchise Operations
  • CRM & Client Engagement
  • Marketing & PR Strategies
  • Team Leadership & Talent Development
  • Supply Chain & Logistics Management

Accomplishments

  • Consistently delivered double-digit LFL growth across various markets.
  • Successfully expanded retail networks, opening new markets and channels.
  • Championed Omni-channel innovations and retail technologies.
  • Recognized for outstanding customer service globally.

Languages

  • English, Fluent
  • Spanish, Actively learning
  • Russian, Native

Timeline

International Retail Director

TOUS
02.2022 - Current

General Director Russia & CIS

TOUS
05.2017 - 02.2022

General Director Russia & CIS

FREYWILLE
01.2016 - 05.2017

Retail Director Russia & CIS

CARTIER
08.2014 - 01.2016

Retail Director

HUGO BOSS
07.2013 - 08.2014

Head of Retail

NESPRESSO
06.2011 - 06.2013

Jurisprudence -

Moscow Academic Law University

Cybernetics -

Moscow Institute of Radio-Electronics and Automatics (MIREA)
PETR GORSHKOV