Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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PEDRO SANTOS TEIXEIRA

PEDRO SANTOS TEIXEIRA

Summary

STRATEGIC BUSINESS LEADERSHIP With over two decades of international business expertise in RETAIL, WHOLESALE, and B2B, a substantial portion of which dedicated to the premium and luxury sectors. I have demonstrated success in leading cross-functional teams to achieve ambitious sales goals through a HANDS-ON and RESULTS-DRIVEN leadership. I am used to directly contact with final customers, distributors and major B2B accounts. I have a proven track record of TRANFORMING BUSINESS operations, particularly in transitioning wholesale into retail, resulting in significant increases in both turnover and profit margin. Additionally, I have successfully expanded retail flagship stores network, overseeing aspects such as location finding, construction, hiring, training, and opening. Always including a strong ANALYTIC capacity before taking decisions. Expert in CRM (Sales Force and Sugar). I have orchestrated and implemented COMMERCIAL and MARKETING initiatives that have led to double-digit revenue increases and the expansion of market share. I am always aiming to bring a strategic vision, operational expertise, and a passion for driving business success. Always keeping an eye on the P&L I possess considerable experience in PUBLIC SPEAKING, addressing large audiences. Furthermore, I have advanced language skills in PORTUGUESE, ENGLISH, SPANISH, and FRENCH. My profile aligns seamlessly with a brand with expectations of driving profitable REATIL growth, contribute to the growth and maintenance of a network of distributors and setting the standards of Next Level Retail. Looking forward to engage in a new mission involving B2B/REATAIL/WHOLESALE strategies, and maintain a healthy network of client-base relationships.

Overview

23
23
years of professional experience

Work History

Head of Sales Iberia

AUDEMARS PIGUET
09.2019 - 11.2023
  • Led a ground-breaking shift from WHOLESALE to RETAIL, instigating a complete transformation of the business model
  • Reported to the CEO
  • Tasks:
  • Directly supervised a cross-functional team of more than fifteen People
  • Included boutique directors and sales personnel, as well as service specialists, administration staff, operations managers and customer experience managers
  • Maintained direct contact with final customers, organised MARKETING event activations targeted to final customers and participated in most of them (fifty every year in average)
  • That increased tremendously the quality of the relationship with customers and acted as a catalyst to increase sales
  • Spearheaded the end-to-end process of flagship store launches, encompassing negotiations, real-estate renovations, talent acquisition and training
  • Used tools such as CRM (Sugar and Sales Force) and other analytical software in a daily basis
  • Achievements:
  • Eliminated WHOLESALE distribution channel (multi-brand Retailers) and started to operate only property mono-band flagship LUXURY RETAIL shops increasing an initial double-digit turnover by 270%.

Sales Director

08.2015 - 09.2019
  • Mission:
  • Led growth and maintenance of a luxury retail network of 16 multi-brand points of sale
  • Having a close relationship with retailers
  • Start the transformative shift from WHOLESALE to RETAIL
  • Reported to the CEO
  • Tasks:
  • Provided direct supervision to a cross-functional team of nine individuals, including a boutique director, CRM manager, logistic manager, administration staff, customer service representative, and sales personnel
  • Established and maintained a strong, close relationship with 16 Retailers, ensuring a double-digit sales growth percentage
  • Served as the key point of contact between the brand and the distributors
  • Developed and executed a sales strategy to achieve predetermined budgetary goals, relying on the 3rd party distribution channel
  • Engaged in daily activities that involved visiting or contacting distributors through various means such as phone and email
  • Maintained direct contact with customers and organized marketing activities and promotions targeting both distributors and final customers
  • Actively participated in events aimed at promoting brand awareness, networking, and enhancing relationships with distributors and final customers
  • Cultivated direct relationships with prominent first division football clubs in Spain and directly sold products to their football players
  • Achievements:
  • Successfully expanded the business with wholesale distribution Retailers, increased brand awareness through relationship management and marketing efforts
  • Led an exceptionally coordinated and responsible team that actively participated in achieving the mission's objectives.

Retail Development Manager

BANG & OLUFSEN
01.2012 - 07.2015
  • Successfully direct a double-digit sales volume, overseeing 19 exclusive LUXURY mono-brand RETAIL store units and managing all aspects of the business in the area of actuation, including Management, Marketing, Operations, and Finance
  • Tasks:
  • Provided direct supervision to a cross-functional team of four individuals, encompassing technical specialists, administration, and trainer experts
  • Established and maintained relationships with the distribution network, devised a sales strategy to meet predetermined budgetary goals, and executed the strategy
  • Regularly visited and communicated with distributors on a daily basis
  • Actively participated in opening new shops and overseeing renovations in collaboration with distribution partners
  • Engaged in direct relationships with final customers, particularly during significant installation projects where the dealer required assistance with complex endeavors, such as the installation of a fully integrated bespoke DOMOTIC system in a customer's home
  • In such cases, my team played a crucial role in the process
  • Organized and participated in marketing activities, events, and promotions to support distributors in organic growth and increase brand awareness in specific geographic areas
  • Conducted direct sales to all members of a football country selection
  • Achievements:
  • Consistently exceeded budgetary targets, demonstrating a track record of successful performance.

Global Category Director

Copenhagen
04.2011 - 01.2012
  • Pioneered the establishment of a global custom installation and 3rd-party strategy, introducing a novel product category from inception
  • Led a cross-functional team comprising technicians, product managers, and commercial trainers
  • Reported to the Vice-President of concept development
  • Tasks:
  • Initiated and executed a comprehensive business plan
  • Conducted regular meetings with product management teams from other categories (Audio, Video, and Acoustics) and engaged with companies capable of supplying 3rd-party products
  • This aimed to seamlessly integrate them with B&O products in a user-friendly ecosystem
  • Internally collaborated with software developers to create applications (APPs) and back-end software solutions for the technical integration of audio, video and 3rd party lighting products
  • Maintained meetings with the top 10 distribution partners globally, particularly those already offering integrated bespoke DOMOTIC solutions, to determine optimal product integration solutions
  • Developed commercially viable, easy-to-deploy integrated offers for end customers, comprising packages of various products (audio, video, lighting, etc.) and software solutions (APPs, video and audio on demand, IT back-end, etc.)
  • These packages operated cohesively, allowing users to control multiple elements simultaneously, such as turning off lights, audio, video, and closing shades with a single touch on a wall switch
  • Conducted academic meetings to train key distribution partners in deploying these integrated solutions to their customers
  • Installed these solution packs in key stores and provided on-site training for staff, empowering them to make effective demonstrations to final customers
  • Achievements:
  • Successfully created, provided, and promoted easy-to-sell bespoke solutions
  • Achieved double-digit percentage increases in key distribution partners' gross margin, average ticket, and turnover.

Product Director

Iberia
09.2006 - 04.2011
  • Mission:
  • Drive product success, market growth, and overall business objectives
  • Helmed product management for audio and video categories
  • Tasks and Achievements:
  • Developed and nurtured strong relationships with key channel partners, more than 100 distributors owning exclusive mono-brand LUXURY RETAIL stores, resulting in improved distribution channels and increased sales
  • Provided training and support to sales teams, ensuring they were well-equipped with product knowledge to effectively promote and sell luxury audio-video products
  • Orchestrated the successful launch of new audio-video products, surpassing sales targets and garnering positive reviews from customers and distributors
  • Implemented strategic marketing initiatives and promotions to enhance the brand's visibility and position in the audio-video market, resulting in increased brand recognition
  • Played a pivotal role in achieving sales growth targets, contributing to the overall increase in revenue for the audio-video product category.

Sales Consultant

05.2004 - 09.2006
  • Iberia and Expansion Markets – Mostly based in Madrid with large stays in Mexico, and Qatar –, Mission:
  • To elevate the quality and effectiveness of brand representation, improving RETAIL NETWORK key KPIs, such as average ticket, repetition rate and, consequently, overall sales volume
  • Reported to the Vice-President of Global Training
  • Tasks:
  • Drawing upon my technological background as a starting point, I dedicated the initial months to self-training in brand and product knowledge
  • Additionally, I spent time at the company's headquarters in Denmark for specialized training
  • I actively engaged in various meetings with the distribution partner network of RETAIL stores and conducted extensive visits to stores in Spain, Portugal, and France
  • This immersion allowed me to gain a comprehensive understanding of the business and identify opportunities for growth through targeted training for sales personnel
  • Utilizing support from the Headquarters, I developed three distinct program modules for academic sales training sessions, each spanning five days
  • The first module focused on enhancing brand and product knowledge, the second aimed to equip sales staff with powerful selling skills, and the third provided store managers with tools and skills to drive business growth and effective people management
  • Over a period of more than two years, as a TRAINER, I delivered these training programs in a monthly bases
  • Furthermore, I actively participated in the selection of sales personnel for new store openings, aligning with the multiple store expansions occurring at that time
  • I conducted coaching sessions on the store floor, becoming an expert in the field
  • Achievements:
  • As a result of these efforts, I successfully trained the entire distribution network in Spain, Portugal, and a portion of France
  • This initiative contributed to a double-digit increase in average ticket growth
  • Additionally, I achieved a 68% turnover growth through educational training projects spanning the Middle East and South America.

Key Account Manager

PORTUTEX SA, B2B International Oporto
01.2003 - 01.2004
  • Tasked with acquiring and sealing substantial volume contracts, with corporations such as H.H
  • And Volkswagen
  • Reported to the owner of the company.

Quality Engineer

BOSCH
01.2001 - 01.2003
  • Spearheaded ISO standards implementation and held a pivotal team leadership role in the industrial plant
  • Reported to the Quality Director.

Education

Executive MBA -

IESE Business School
Madrid, Shanghai, New York
2012

Bachelor of Environmental Engineering -

University of Biotechnology
2001

Skills

  • SIGNATURE STRENGTHS
  • Negotiation Skills
  • Adaptability
  • Problem Solving
  • Accountability
  • Sales Leadership
  • Communication
  • Team Leadership
  • Team Building
  • Sales Strategy creation
  • Analytic Capacity (Excel, CRM, KPIs, P&L, compliance and regulations, …)
  • Project plan and execution
  • Contract negotiation

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Head of Sales Iberia

AUDEMARS PIGUET
09.2019 - 11.2023

Sales Director

08.2015 - 09.2019

Retail Development Manager

BANG & OLUFSEN
01.2012 - 07.2015

Global Category Director

Copenhagen
04.2011 - 01.2012

Product Director

Iberia
09.2006 - 04.2011

Sales Consultant

05.2004 - 09.2006

Key Account Manager

PORTUTEX SA, B2B International Oporto
01.2003 - 01.2004

Quality Engineer

BOSCH
01.2001 - 01.2003

Executive MBA -

IESE Business School

Bachelor of Environmental Engineering -

University of Biotechnology
PEDRO SANTOS TEIXEIRA