Pavlo Miroshnychenko
Palermo
Summary
Dynamic leader with a proven track record at Rocketplay/Winspirit casino, excelling in growth & performance marketing and multi-channel digital strategy. Expert in ROI & traffic optimization, I've successfully led teams to exceed profitability goals through strategic partnerships and market analysis. Skilled in negotiating high-value collaborations and driving brand exposure, my approach combines analytical prowess with strong leadership abilities.
Overview
8
8
years of professional experience
Work History
Head of Affiliates
Rocketplay//Winspirit casino
Palermo
12.2023 - 02.2025
- Managed driving affiliate growth, brand exposure, and revenue.
- Built and structured affiliate, technical, PR, and marketing teams for scalability.
- Developed and executed growth strategies, optimizing ROI and traffic performance.
- Led brand positioning, partnerships, and deal negotiations to maximize profitability.
- Attended industry exhibitions, securing high-value collaborations.
Business Development Manager
Pro Group Consult
Palermo
11.2021 - 12.2023
- Optimised traffic, partnerships, and team structure for profitability.
- Focused on SEO as the main traffic source and organic growth.
- Restructured operations and marketing, preparing the company for sale and ensuring long-term scalability.
Head of Operations
Call center UP-SALE
03.2017 - 12.2021
- Sales and Marketing Business Strategy
- Operational and Crisis Management
- Establishment of Business Processes
- Leadership of a 120+ Member Team (Sales Managers)
- Sales and Support for CPA Networks and Private Teams
Education
Master's degree - Foreign Economic Activity
National State Tax University of Ukraine
UkraineSkills
- Growth & Performance Marketing
- Multi-Channel Digital Strategy (SEO, PPC, Social, Email)
- ROI & Traffic Optimization
- Market Analysis & Competitor Research
Timeline
Head of Affiliates
Rocketplay//Winspirit casino
12.2023 - 02.2025
Business Development Manager
Pro Group Consult
11.2021 - 12.2023
Head of Operations
Call center UP-SALE
03.2017 - 12.2021
Master's degree - Foreign Economic Activity
National State Tax University of Ukraine
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