Paola Morales Fenoll

• Designed enterprise architecture frameworks and strategies to align business objectives with the IT landscape for Unified Communications products, including SIP, Voice, Recording‑as‑a‑Service, and Contact Centre‑as‑a‑Service.
• Lead a team of nine product architects and technical product owners driving architectural governance, delivery quality and alignment across UC portfolio

• Supported the end-to-end design and global launch of Microsoft and RingCentral UC products, enabling scalable, secure, and interoperable enterprise customer solutions across multiple countries

Reporting into the CIO & SCTS CEO, lead all IT infrastructure, architectural, project, operations, IT excellence and IT delivery governance with special focus on digital activities by ensuring an innovative and competitive strategy and product portfolio.

• Reshaping and establishment of new End to End IT demand process between Santander demand process & Santander Consumer Technology Services ensuring a proper control of the infrastructure, projects, operations and architecture
• IT budget oversight (160M
• Establishment of Santander Bank joint-ventures governance model (HCBE, HCS, Allane)
• Continuous development and implementation of global IT Governance and regulatory frameworks
• Lead of obsolescence program - reducing zero tolerance assets in around 80% during 2021 Definition and implementation of SOX controls- from 84 non implemented to 0
• Oversight responsible of Santander Consumer subsidiaries (Santander Consumer Leasing, SCTS)
• Leading of User Experience Team to help ensuring digital transformation projects
• Lead internal and external IT audits - 95% internal and external audit recommendations closed on time
• Lead a team of 8 project managers

DIGITAL TRANSFORMATION LEAD 10/2019 - 07/2020

Mönchengladbach, Germany

Reporting into Digital Transformation Director, ensure an innovative and competitive product and service portfolio and a meaningful strategic evolution in close collaboration with SCF Group, product and marketing. Leadership of large scale organizational transformation programs

• Strategy and roadmap definition of Omni-channel platform for direct & auto business
• Leading of Apple Pay, Google Pay & Garmin mobile payment projects
• Leading and successful execution of Digital Identity project across the organization

Contributed to Data Driven decision unit under Director of Global Advertising, leading advertising sell side data business in LUCA.

• Successfully launched mobile programmatic and location-based advertising services across Mexico, Brazil, Germany, and UK, generating $20M in revenue.
• Executed business plan for data and display, presenting market opportunities and product portfolio to finance, legal, marketing, brand, and operations teams.
• Supported CEO in strategic planning of product portfolio and business positioning for Chief Data Officer, facilitating acquisition evaluation of location-based company for $3.6M.
• Led architectural and data science teams to design anonymization platform, ensuring compliance with GDPR regulations in mobile advertising.
• Launched analytics and verification targeting business in Germany and UK, achieving $5M in revenue in 2018.
• Closed Verizon (Oath) partnership deal in UK and DE worth $1M, enhancing data monetization and maximizing ROI.
• Co-managed Axonix subsidiary with CEO to transform agency and advertiser requests into actionable commercial proposals.

Reporting into the Head of Media, responsible to lead and launch the mobile advertising in app business

• Successful launch of Ad-Exchange platform and advertising business in Germany (14M), taking the lead and starting the project from scratch and coordinating and managing main stakeholders, TEF Next CEO, senior legal advisers, financial controllers
• Successful launch of data-rewards services in Germany (1M) implementing and leading of trial with H&M brand
• Control of an interdisciplinary project team, consisting of technicians, business experts, and external partners
• Consultation with all relevant decision-makers within the Telefónica Group and external interfaces, suppliers and partners to ensure consistency with product strategy
• Execution of strategic potential market analysis and development of business plans for new products

Reporting into the Head of New Business & Strategy Planning, lead and launch of concept of the digital workplace value proposition mandate by Telefonica Global board members to be executed and launched into the German market in 8 months and aimed to be sold and establish as part of the B2B channel

• Led an indirect team of 8 people including some resources from the B2B core business unit: Business plan owner responsible in representing two opposite sponsors Core Business Director & TEF Digital Director aligning objectives to be accepted and presented to the Telefónica Board of Members
• Negotiated and implemented B2B partnership with Microsoft, Box and Nfone to target Small & Medium business with a combined offering of communication services, desktop hardware, office software and after-sales services

• Project experience: IT-Migration and Outsourcing
• Projects:One- Mail, Hardware-virtualization
• Migration procedure, PMO, E2E tests
• Project Management Office and functional analyzes (test cases), E2E test monitoring
• Ensuring PMO functions in a multinational environment with suppliers from Italy, Spain, Czech Republic, Canada a
• Development and preparation of user manuals and communications
• Support the Core Team for tasks of communication in the framework of Customer Service
• Coordination of the necessary process and organizational changes within the service delivery
• Monitoring of the required tests and evaluation of the tests, elaboration of recommendations

• In charge of the fund administration process.Development and management of the necessary systems
• Credit risk controller and execution of cash-flow related movements
• Implemented and supervisised money laundering and LOPD policies
• Act as main point of contact for institutional clients