Paola G. Jiménez

• • Led e-retail, marketplace, and omnichannel initiatives, managing P&L and strategic planning.
  • Achieved 39% sales increase on Amazon by optimizing digital performance.
  • Launched a digital commerce roadmap across 5 EU countries, boosting collaboration.
  • Contributed to +45% brand sales via data-driven marketing and insight activation.

• Led integration of analytics tools and performance metrics to guide strategic brand decisions and digital activation
• Go-to-market strategies execution. Key achievement: +33% Growth in the first year of excution.

• Designed growth strategies for key retailers (Carrefour, El Corte Inglés, etc.).
• Retail category planogram execution and transformation projects for point-of-sale excellence.

• Implemented CRM, Close Loop Marketing, and NRM initiatives to improve commercial execution at the point of sale through digital solutions.
• Managed Salesforce CRM/ Trade shopper App and led the digitalization of net revenue management using Tableau, QlikView, and Power BI

• Boosted brand presence via POS campaigns, live events, TV shows, and influencer marketing.
  • Increased brand visibility and market penetration in LATAM through tailored initiatives. Key Achievement: Create the first final consumer data base by Live shows and POS activations in Dominican Republic and Haití.

• Directed branding and loyalty programs across LATAM.
• Oversaw AAdvantage and supported regional sales.