Pablo Villasenin Sanchez

- Developed and implemented an international growth strategy based on Successful Wholesale Commercial Direction, Successful Direct to Consumer Physical and Digital Retail Experience and Marketing Events.

- Enhanced the company's market presence by attending networking events, trade shows, and conferences.

- Conducted extensive market research to identify potential leads and develop targeted international marketing strategies.

- Collaborated with cross-functional teams for the successful completion of complex projects within set deadlines.

- In our last year and post Brexit, moved our International Head Office from London to Spain, training and developing a new Operations and Supply Chain Team.

- Streamlined internal processes to increase efficiency and productivity within the business development team.

- Secured high-profile contracts through effective negotiation skills, resulting in significant revenue growth for the company.

- Directed the Commercial Team to implement innovative sales tactics to penetrate new markets, expanding the company's geographical reach.

- Evaluated competitor offerings to identify gaps in the market and capitalize on opportunities for growth, both off-line and online.

- Spearheaded collaborative efforts between departments to develop integrated marketing campaigns that effectively communicated brand value propositions.

- Bound together our Physical, Digital Retail and Marketing Strategy.

- Bound together, planned, monitored and optimized our paid media initiatives across various platforms to enhance Retail Performance. This included the day-to-day monitoring of campaigns across different channels with the help of a digital marketing manager, pre- and post-digital and physical events.

- Oversaw the online and physical paid media budget.

- Directed the technical and digital - data expert in the marketing team alongside the Digital Marketing Manager.

- Identifyed new untapped opportunities for online advertising, marketing automation, etc

- Drove the email marketing strategy, with special focus on database building and introducing new automation opportunities, with a key focus on the US market.

- Experimented and tested strategies to drive conversions and online traffic results.

- Developed company wise strategies to enhance customer satisfaction through exceptional service and staff training programs, both for online and offline locations.

- Developed strategies to maximized stores profitability with effective budgeting, cost control, and revenue generation tactics, both online and offline.

- Managed cross-functional teams to improve overall stores performance and achieve company objectives.

- Strategized and optimized stores layout to facilitate seamless shopping experiences for customers while maximizing sales potential of high-margin items, both during permanent stores and PopUp marketing stores internationally.

- In conjunction with the Marketing team, spearheaded community outreach initiatives to promote brand awareness and foster goodwill among local consumers and stakeholders.

- Streamlined inventory management processes for improved efficiency and reduced waste.

- Developed successful marketing campaigns to attract new customers and retain existing ones, both for Miista’s online and offline stores.

- Based in London, UK, but travelling abroad during internationally Key Worldwide Fashion weeks and Marketing events, I oversaw the wholesale distribution and administration for our international wholesale partners, inclusive of all our product categories (Footwear, Apparel and Accessories), managing a team of international sale agents.

- I acted as the Key Miista’s brand ambassador and sold our footwear, accessories and apparel (a new category for us) to our wholesale partners, supporting them throughout the season and offering them both key brand training and specific product training.

- I worked proactively to develop long-term relationships and ensure sales growth with existing clients, as well as prospecting new clients.

- I created a global distribution strategy, identifying key markets and new target stockists and partners for new expansion opportunities in Asia, Europe and USA.

- Manage in-store trainings and marketing events before the collection launched per season in each of the bigger international wholesale partners, with a key focus in the USA.

- Worked in collaboration with the International Finance Manager and with the Logistics Manager overseeing deliveries, payments and logistics for each of the key international markets.

- Worked in collaboration with our Marketing Team to plan marketing support to our international wholesale partners, as for example store events in collaboration with our wholesale partners and trunk shows in collaboration with our wholesale partners, specializing in the US market.

- Developed and implemented the international distribution for a Spanish brand within the food sector. When I joined the brand only had Spanish local distribution. Three years after I left the company with key distribution partners both in Europe, Asia and USA.

- Drove business expansion by identifying new markets, conducting research, and developing targeted marketing campaigns.

- Increased company revenue by conceptualizing new products for specific markets, streamlining processes and implementing key partners per territory both as marketing partners and distribution partners.

- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.

- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.

- Negotiated favorable contracts with vendors for reduced costs and improved service quality.

- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.

- Worked closely with organizational leadership and board of directors to guide operational strategy.

- Helped to streamline export administrative processes by implementing efficient coordination strategies and improving communication between departments for a Growing-Small Medium Organic Farm with its own branded dairy products aimed to the Spanish and European markets.

- Enhanced customer satisfaction with timely shipments and accurate documentation through meticulous attention to detail.

- Reduced costs for the company by negotiating favorable rates with freight forwarders and carriers.

- Ensured compliance with international trade regulations, diligently monitoring changes in export laws and updating company procedures accordingly.

- Managed a high volume of export orders, prioritizing tasks effectively to meet tight deadlines.

- Minimized shipment delays by proactively identifying potential issues and addressing them promptly.

- Collaborated closely with sales teams to establish strong relationships with key clients, driving repeat business for the company.

- Assisted in increasing overall export revenue by identifying new markets and targeting opportunities for growth.

- Coordinated cross-functional efforts for successful product launches in foreign markets, liaising between sales, marketing, and logistics teams.