

Senior executive with 20+ years of international experience leading SaaS, data analytics, and mobility-driven business models within the automotive industry. Proven track record in scaling country operations, building go-to-market strategies, managing P&L, and professionalizing processes in high-growth environments. Strong strategic and operational leader with deep expertise across OEMs, leasing, rental, dealer networks, and mobility ecosystems.
Proven track record driving new acquisition, negotiating multimillion‑euro enterprise deals, building high‑performance global teams, and delivering sustained revenue growth. Adept at designing and executing global go‑to‑market (GTM) strategies, working with complex stakeholder ecosystems, and scaling commercial operations in fast‑growing, competitive markets. Expertise includes enterprise software & services, SaaS GTM, C‑level negotiations, strategic partnerships and organizational scaling. Fluent in Spanish and English.
Global responsibility for revenue generation across 60+ markets and 14 offices worldwide. Lead sales, marketing, pricing, and customer success strategies for a SaaS analytics platform focused on automotive dealer performance.
- Designed scalable GTM and commercial models for international growth
- Improved revenue predictability through KPI-driven pipeline and forecasting
- Strengthened OEM, NSC, and dealer group relationships
- Professionalized sales and customer success processes
Advised OEMs and National Sales Companies on digital transformation initiatives.
- Supported transformation of sales and operational models
- Focus on ACES: Autonomous, Connected, Electric, Shared Mobility
Strategic advisor supporting automotive OEMs and mobility players.
- Retail performance optimization
- Digitalization and EV strategy
- Profitability improvement programs
Multiple Regions - Europe, China, Russia, India
- Led country and regional P&L across Europe and Asia
- Increased revenue up to 4x in emerging markets
- Achieved 77% revenue growth in China & Europe within 18 months
- Transitioned client base to long-term SaaS and multi-year contracts
- Built and scaled high-performing multicultural teams
- Drove turnaround strategies to profitability
Manage and develop client Account. Detect, develop and manage new added value and strategical projects for Automotive Brands.
Dealer Network Analysis and Optimisation, Site Analysis, Customer Analysis and Ad-hoc studies for increasing market share.
Member of the Board of Directors of Urban Science Spain reporting to the Managing Director.
Responsible of the Urban Science business development in Portugal
Country & General Management
SaaS Scale-Up & Go-To-Market Strategy
Automotive & Mobility Ecosystems
P&L Ownership & Forecasting
B2B Enterprise Sales & Partnerships
Operational Excellence & Process Optimization
Team Leadership & Talent Development
KPI, OKR & Performance Management
New Business Development
Strategic Plans & Improvements
Profitability & Revenue Growth
Client Engagement & Negotiations
Complex Business Turnarounds
Operational Excellence