With over 20 years of experience in the fashion & luxury industry, I have held several management positions in top leading global retailers, including Inditex, Carolina Herrera,and Sonae. Ispecialize in creating effective retail strategies for domestic and international markets (entry and expansion, including wholesale accounts) and overseeing their operational implementation. I have successfully opened and expanded over 1.000 stores across 4 continents in more than 25 countries, having raised more than 20 M € for non-organic international expansion through strategic partnerships and with revenues of more than 100 M € I have lived and worked in seven countries in Europe, APAC, LATAM, and the Middle East, which has allowed me to enrich myself culturally, where I have gained considerable experience and knowledge of retail in these markets. I am first and foremost a relationship builder, with exceptional adaptability and versatility, driving constant improvement while building trust between partners. Languages: English-Spanish (Bilingual) Portuguese (Working knowledge) German & Thai (Beginner). Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings. Strategic and results-oriented business leader with experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.
Style Group Asia Pacific
• Established a new subsidiary replete with a showroom and factory for SE Asia, resulting in annual sales growth surpassing targets by 125%.
• Mentored and coached teams, simultaneously implementing new business processes leading to a 20% reduction in personnel costs and a 10% decline in overheads.
Zeitreel (previously Sonae Sports & Fashion)
• Successfully raised non-organic investment to the tune of 8.2M € to support global expansion.
• Launched an 800m2 children’s fashion store at Dubai Mall, the largest in the UAE, attaining the position of best-performing store worldwide.
• Grew Sonae’s total international target franchising revenue by 70% and doubled international presence with the opening of 30 stores in 11 countries across MENA, CIS, LATAM, and SEA.
CH Carolina Herrera
• Lead efforts to raise franchising investment of 11.8M € for global expansion.
• Pioneered international expansion through launching 20 stores spanning 13 countries in EUROPE, SEA, CIS, LATAM, and the USA.
• Achieved a cost reduction of €1M at the Tokyo flagship store while securing a growth of 60% in franchises.
Inditex
• Over a period of 11 years, I played a key role in expanding the business in Spain, opening over 1.000 stores which generated revenues of 3.5Bn €
• Renegotiated existing lease contracts and achieved cost reductions of c. 20%.