Digital marketing expert with over 14 years of experience in growth and project management. Successfully developed marketing strategies that align with business goals, leading to increased sales and brand recognition. Proficient in managing cross-functional teams to deliver impactful Go-to-Market strategies and enhance lead generation through analytics. Strong focus on leveraging AI and analytics to enhance marketing effectiveness and drive innovation.
Open To Work
Hi, I’m
Oscar Onel
Madrid
Summary
Overview
13
years of professional experience
Work History
OPINATOR
Marketing Manager
09.2021 - 06.2025
Job overview
- Formulated comprehensive marketing strategies, boosting brand visibility and engagement.
- Developed brand strategies to enhance market position and consumer interaction.
- Managed cross-functional teams to execute integrated marketing campaigns effectively.
- Analyzed consumer insights to inform product development and promotional tactics.
- Collaborated with creative teams to produce compelling content across multiple channels.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending.
- Monitored campaign performance using tracking tools like Google Analytics.
- Executed webinars in English and Spanish, engaging diverse audiences.
Chaqa
eCommerce Brand Manager and Cofounder
01.2021 - 12.2024
Job overview
- Defined marketing objectives, strategies, and KPIs to measure effectiveness.
- Consolidated brand presence and eCommerce initiatives within target territory.
- Managed CMS platforms (Shopify, WordPress) while creating SEO-optimized content.
- Executed paid Facebook campaigns with various strategic objectives.
- Developed affiliate program and nurtured leads via email and remarketing efforts.
- Designed promotions targeting engagement, conversion, and market positioning.
- Monitored logistics, controlled stock levels, and tracked order fulfillment.
- Analyzed consumer trends to inform brand development and marketing strategies.
Elijah Interfaith Institute
Content Editor for Europe
03.2020 - 11.2021
Job overview
- Curated content for Coronaspection Project across blogs, YouTube, and Facebook platforms.
- Developed SEO strategies and AdWords campaigns to generate leads effectively.
- Reviewed submissions to ensure compliance with style guidelines and quality standards.
- Managed editorial calendar for timely publication of diverse content pieces.
Demtech International
Biz Dev Manager and Digital Marketing & Brand
08.2017 - 03.2020
Job overview
- Conducted market research and developed B2B go-to-market strategies for IoT, Fintech, and AI projects, achieving over 10 successful market entries across EU countries, primarily Spain.
- Generated over 200 qualified business development meetings in Spain, UK, Germany, and Israel through CRM management.
- Directed comprehensive company rebranding efforts to enhance market presence.
- Developed mobile-first SEO and UX-driven website, increasing unique visitors by 230% in two months and doubling conversions.
- Oversaw daily operations to ensure compliance with company policies.
- Managed project timelines while coordinating resources across multiple departments.
- Implemented process improvements that streamlined workflows and minimized delays.
- Led team meetings to address progress, challenges, and strategic initiatives.
Sidekick
Marketing Advisory
10.2015 - 07.2016
Job overview
- Developed positioning plan for 'The Lutheran Hour - Chile,' executing campaign across social media and coordinating advertising agencies, resulting in over 1,200 registrations.
- Grew site visitors by 300% through optimized digital strategy and enhanced conversion rates.
- Positioned company effectively within traditional media, increasing top-of-mind awareness significantly.
- Coordinated Business Development initiatives focused on positioning strategies and impactful communications for small and medium enterprises.
- Advised clients on digital marketing best practices and social media management techniques.
- Generated detailed reports analyzing key performance indicators related to marketing outcomes.
- Utilized analytics tools to assess success of diverse marketing initiatives.
KPMG
Brand & Marketing - Corporate Events & PR
04.2012 - 10.2015
Job overview
- Oversaw planning and execution of more than 150 corporate events for various clients.
- Established brand presence in local media, resulting in consistent weekly coverage in financial publications.
Education
Google - CourseraMadrid
Certificate from Project Management Professional Certificate
01-2025
University Overview
EAE Business SchoolMadrid
Master from Digital Marketing & eCommerce
12.2021
University Overview
Universidad De ChileSantiago
Post-graduate Diploma from Marketing Management
12.2014
University Overview
Universidad Tecnológica Metropolitana (UTEM)Santiago
B.A. from Industrial Design
12.2012
University Overview
Skills
- Adobe Photoshop and Illustrator
- Analytics and AdWords
- Agile methodologies
- Project management
- Business development
- Brand awareness and launching
- Digital marketing
- Content strategy
- Brand strategy
- Budget management
- Consumer insights
- Team leadership
- Agency management
- Salesforce CRM
- Data analytics
- Decision-making
- Customer relationship management
Languages
Spanish
First Language
English
Proficient (C2)
C2
Portuguese
Intermediate (B1)
B1
Timeline
Marketing Manager
OPINATOR
09.2021 - 06.2025
eCommerce Brand Manager and Cofounder
Chaqa
01.2021 - 12.2024
Content Editor for Europe
Elijah Interfaith Institute
03.2020 - 11.2021
Biz Dev Manager and Digital Marketing & Brand
Demtech International
08.2017 - 03.2020
Marketing Advisory
Sidekick
10.2015 - 07.2016
Brand & Marketing - Corporate Events & PR
KPMG
04.2012 - 10.2015
Google - Coursera
Certificate from Project Management Professional Certificate
EAE Business School
Master from Digital Marketing & eCommerce
Universidad De Chile
Post-graduate Diploma from Marketing Management
Universidad Tecnológica Metropolitana (UTEM)
B.A. from Industrial Design
Work Preference
Work Type
Full TimeLocation Preference
HybridRemoteOn-SiteSalary Range
$45000/yr - $100000/yrImportant To Me
Work-life balanceCompany CulturePersonal development programsWork from home optionTeam Building / Company RetreatsAvailability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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