ORIANNA ZANCANARO
Madrid
Summary
Global Marketing, PR & Events Director with over a decade of experience in luxury, fashion, beauty, and lifestyle sectors across Europe, Middle East, U.S., and LatAm. Skilled in brand strategy, international communications, digital marketing, and high-profile event management, with a strong record of building impactful campaigns, media relations, and brand positioning at a global scale.
Overview
14
14
years of professional experience
Work History
FREELANCE WRITER (Fashion, Luxury) - Website
Marie Claire Mexico & Latinamerica
05.2024
CONTRIBUTING EDITOR (Fashion, Business, Lifestyle) - Print and Web
L’OFFICIEL MONACO
05.2024 - Current
- Write and edit feature articles for both the print and digital editions, focusing on lifestyle, business, and luxury in the Monaco and French Riviera markets.
- Create personalized digital watercolor illustrations to accompany editorial pieces
COLUMNIST (Luxury, Beauty, Lifestyle) - Print and Web
L’OFFICIEL ARABIA
05.2024 - Current
DIRECTOR OF MARKETING, PR, COMMUNICATIONS & EVENTS
MAGNOLIA SHOWROOM
01.2014 - 01.2025
- Company Overview: 360 AGENCY Madrid - Dubai - Miami - Latam - Paris
- Director of Marketing, Pr communications and events of a 360 business development, digital marketing, PR, and events agency specializing in luxury, fashion, beauty, and retail. Led all aspects of business growth, including strategy consulting, branding, digital marketing, and full-scale event creation. Conceptualized and executed brands and experiences for large-scale pop-up events, press and launch events, and global PR campaigns, managing budgets, venues, suppliers, and logistics; built strong relationships with C-level clients, retailers, wholesalers, press, and influencers, driving measurable ROI, audience engagement, and brand growth.
- Industries: Luxury, Fashion, Beauty, Business Development, Events, Luxury Hospitality, Luxury Travel, Luxury dining
- Achieved :
- More than 500 designers and brands have been part of Magnolia Showroom events.
- Approximately 16,000 people have visited our events.
- +27 editions in different countries (Latam & Europe and Dubai).
- I have consistently attracted crowds of approximately 1,000 attendees per event through my expertise in luxury strategic public relations and marketing.
- Growth a community of +230.000 in all social media platforms.
- Growing a database of +120.000 contacts of potential clients.
- Key Responsibilities
- Brand Activations & 360 Campaigns: Designed and executed comprehensive marketing campaigns, fashion pop-ups, and brand activations that generated measurable ROI, media exposure, and audience engagement across premium markets including Dubai, Madrid, the U.S., and Latin America.
- International PR & Media Relations: Developed global PR strategies and secured coverage in leading outlets (Vogue, Elle, Harper’s Bazaar, Netflix, etc.). Managed regional press relations in MENA and Europe to enhance brand visibility and engagement.
- Influencer & Celebrity Relations: Coordinated collaborations with influencers and celebrities to amplify brand presence, drive audience engagement, and support campaign objectives across luxury and lifestyle markets.
- Content, Editorial & Digital Marketing: Led editorial productions, digital storytelling, multi-platform content calendars, and digital marketing campaigns (SEO/SEM, social media, newsletters) aligned with brand objectives and consumer trends in luxury and lifestyle sectors.
- Newsletter & Email Marketing Strategy: Designed and executed high-performance newsletter campaigns, optimizing open rates, click-through rates, and engagement. Leveraged CRM platforms for segmentation, data hygiene, and targeted campaigns to surpass industry benchmarks.
- Event Management & Risk Planning: Oversaw 27 editions of The Fashion Experience and other international events, managing budgets, venue negotiations, logistics, PR, and stakeholder engagement. Designed risk assessment and contingency plans to ensure seamless execution.
- Brand Positioning & Storytelling: Led brand strategy, launches, rebranding initiatives, and content development, ensuring consistent messaging across digital and physical platforms.
- Budget & Venue Management: Managed event and activation budgets, forecasting costs, optimizing resources, and sourcing high-quality venues and suppliers to deliver premium experiences.
- Marketing & Event Performance Analytics: Tested and evaluated marketing platforms, campaigns, and event strategies to optimize attendance, engagement, and ROI. Applied data-driven strategies for audience targeting and traffic maximization.
- Strategic Partnerships & Sponsorships (PR-focused): Identified and managed high-value collaborations with brands in fashion, wellness, hospitality, and cultural sectors to enhance event impact and media reach.
MARKETING AND PR LEAD
MAISON ZANCANARO
01.2012 - 01.2023
- Led brand strategy, international PR, digital marketing, and luxury event activations. Secured global media coverage (Vogue, Harper’s Bazaar, Netflix) and executed high-profile fashion shows and launches, including Cannes Film Festival.
Education
MASTER IN DIGITAL BUSINESS -
ESIC BUSINESS AND MARKETING SCHOOL
01.2023
FASHION DESIGN AND MARKETING - undefined
LA SALLE COLLEGE INTERNATIONAL
01.2012
ACADEMIC YEAR ABROAD - undefined
EF LANGUAGE SCHOOL
01.2008
Skills
- Strategic Marketing & Brand Management (Luxury, Fashion, Beauty, Retail)
- Public Relations & Media Relations (Press, Influencers, Celebrities)
- Global Event Planning & Project Management (Pop-ups, Launches, Fashion Weeks)
- Content Strategy & Digital Marketing (Social Media, SEO/SEM, Newsletters)
- Client & Stakeholder Relationship Management (C-Level, Retailers, Wholesalers)
- Budgeting, Resource Optimization & Vendor Negotiation
- International & Multicultural Coordination
- Performance Analytics & ROI Optimization (Campaigns & Events)
- Team Leadership & Cross-Functional Collaboration
- Strategic Partnerships & Sponsorship Management
- Brand Storytelling & Experiential Marketing
- Tools: CRM Platforms (Zoho, Salesforce), Slack, Asana, Miro
- Creative writing
- Editing
- Grammar usage
- Research
- Social media
- Press releases
- Print media
- SEO strategies
- Broadcast media
- Journalism
- Self-publishing
- SEO principles
- Attention to detail
- Creative thinking
- Data entry
- Social media content writing
- Social media platforms
- Promotional marketing and advertising
- Sales and marketing consultation
- Persuasive writing
- Content creation
- Strong research skills
Languages
Spanish - Native
English - C2
Timeline
FREELANCE WRITER (Fashion, Luxury) - Website
Marie Claire Mexico & Latinamerica
05.2024
CONTRIBUTING EDITOR (Fashion, Business, Lifestyle) - Print and Web
L’OFFICIEL MONACO
05.2024 - Current
COLUMNIST (Luxury, Beauty, Lifestyle) - Print and Web
L’OFFICIEL ARABIA
05.2024 - Current
DIRECTOR OF MARKETING, PR, COMMUNICATIONS & EVENTS
MAGNOLIA SHOWROOM
01.2014 - 01.2025
MARKETING AND PR LEAD
MAISON ZANCANARO
01.2012 - 01.2023
FASHION DESIGN AND MARKETING - undefined
LA SALLE COLLEGE INTERNATIONAL
ACADEMIC YEAR ABROAD - undefined
EF LANGUAGE SCHOOL
MASTER IN DIGITAL BUSINESS -
ESIC BUSINESS AND MARKETING SCHOOL
Similar Profiles
Ellison GrantEllison Grant
Administrative and Bereavement Volunteer at Villa Marie Claire, Residential HospiceAdministrative and Bereavement Volunteer at Villa Marie Claire, Residential Hospice
ANGELA RAJIANGELA RAJI
Residential Care Associate at Villa Marie ClaireResidential Care Associate at Villa Marie Claire
Malcia GreeneMalcia Greene
Contributing Beauty Writer at Marie ClaireContributing Beauty Writer at Marie Claire
Karen SmbatyanKaren Smbatyan
Strategic Accounts Executive at DexatelStrategic Accounts Executive at Dexatel
Natalia AballayNatalia Aballay
Senior Lead Project Specialist – Global Clinical Trials & RWLP at Syneos HealthSenior Lead Project Specialist – Global Clinical Trials & RWLP at Syneos Health