Great design is invisible. My user-centric approach focuses on clarity and simplicity, considering user and business needs to create efficient, scalable experiences.
Overview
12
12
years of professional experience
Work History
Senior UX Designer (Freelancer)
Placement International
Barcelona
01.2023 - Current
Built a CRM for the company to streamline internal work processes.
Built the company's design system to ensure uniformity in the design language across products.
Built a housing platform for the company's users.
Oversaw the design of an external job search and recruiting platform tailored for the hospitality industry.
Senior UX Designer
Swym Technologies
Bangalore
12.2022 - 05.2023
Designed a platform to enable Shopify merchants to engage better with their shoppers, remove any friction in their journeys, and deliver a personalized shopper experience to their customers.
UX Designer
Digital Samba
Barcelona
03.2022 - 08.2022
Worked with the scrum team in two-week sprints in order to facilitate incremental developments in the product.
Also worked closely with the product owner, UI designer, and stakeholders in bi-weekly UX refinement meetings to discuss product improvements based on research, design bandwidth, and technical constraints.
UX Designer
Viacom18 Media Digital Ventures
Mumbai
07.2015 - 03.2020
At Viacom 18 Digital Ventures, I was part of the product team that launched Voot and Voot Kids, focusing on user-centric design across Android, iOS, Web, and TV.
My role involved translating user and stakeholder needs into intuitive experiences, adapting designs for multiple platforms, and collaborating with developers for seamless execution.
Beyond UI design, I also worked with marketing and publishing teams to ensure brand-aligned, creative outputs.
Associate UI Designer
Viacom 18 Central Digital Team
Mumbai
05.2013 - 05.2016
Launched websites for Vh1 India, Nickelodeon India, Sonicgang India, Nick Jr India, Comedy Central India, and Colors Infinity India.
Post-launch, my focus shifted to enhancing user engagement through microsites, contest pages, and interactive experiences in collaboration with programming and marketing teams.
I also designed promotional creatives, including online ad campaigns (Google-compliant banners), mailers, and social media assets. Additionally, I contributed to print creatives for Vh1 and Nickelodeon.
Education
Master in User Experience Design - User Experience Design
University of Barcelona
Barcelona
07-2022
Skills
Design thinking
Design systems
Product management
Wireframing and prototyping
Product design
Mobile app design
Responsive design
Color theory
Branding and identity
User interface design
User experience writing
User experience
Mobile user experience
User experience design
Languages
English
First Language
Spanish
Intermediate (B1)
B1
Hindi
Proficient (C2)
C2
Konkani
Advanced (C1)
C1
Timeline
Senior UX Designer (Freelancer)
Placement International
01.2023 - Current
Senior UX Designer
Swym Technologies
12.2022 - 05.2023
UX Designer
Digital Samba
03.2022 - 08.2022
UX Designer
Viacom18 Media Digital Ventures
07.2015 - 03.2020
Associate UI Designer
Viacom 18 Central Digital Team
05.2013 - 05.2016
Master in User Experience Design - User Experience Design
Sheffield Children's Hospital at Pediatric Intensive Care & Anesthetics PlacementSheffield Children's Hospital at Pediatric Intensive Care & Anesthetics Placement